Download - Preditive Analytics for Auto Sales: Before the-form

Transcript
Page 1: Preditive Analytics for Auto Sales: Before the-form

Before the Form: Predictive Analytics for Sales

Scott D. Meyer@9Clouds Subscribe: 9clouds.com/blog

Page 2: Preditive Analytics for Auto Sales: Before the-form
Page 3: Preditive Analytics for Auto Sales: Before the-form
Page 4: Preditive Analytics for Auto Sales: Before the-form
Page 5: Preditive Analytics for Auto Sales: Before the-form
Page 6: Preditive Analytics for Auto Sales: Before the-form
Page 7: Preditive Analytics for Auto Sales: Before the-form
Page 8: Preditive Analytics for Auto Sales: Before the-form
Page 9: Preditive Analytics for Auto Sales: Before the-form

BEFORE THE FORM

Page 10: Preditive Analytics for Auto Sales: Before the-form

BEFORE THE FORM

Customers don’t tell you what they want, they show you.

Page 11: Preditive Analytics for Auto Sales: Before the-form

BLAST - CONVERT - FOLLOWUP

Page 12: Preditive Analytics for Auto Sales: Before the-form

BLAST - CONVERT - FOLLOWUP

Page 13: Preditive Analytics for Auto Sales: Before the-form

BLAST - CONVERT - FOLLOWUP

Emails

Page 14: Preditive Analytics for Auto Sales: Before the-form

BLAST - CONVERT - FOLLOWUP

Emails

Mailers

Page 15: Preditive Analytics for Auto Sales: Before the-form

BLAST - CONVERT - FOLLOWUP

Emails

Mailers

Commercials

Page 16: Preditive Analytics for Auto Sales: Before the-form

BLAST - CONVERT - FOLLOWUP

Emails

Mailers

Commercials

PPC

Page 17: Preditive Analytics for Auto Sales: Before the-form

BLAST - CONVERT - FOLLOWUP

Emails

Mailers

Commercials

PPC

Radio

Page 18: Preditive Analytics for Auto Sales: Before the-form

BLAST - CONVERT - FOLLOWUP

Emails

Mailers

Commercials

PPC

Radio

Newspaper

Page 19: Preditive Analytics for Auto Sales: Before the-form

BLAST - CONVERT - FOLLOWUP

Emails

Mailers

Commercials

PPC

Radio

Newspaper

Sponsorships

Page 20: Preditive Analytics for Auto Sales: Before the-form

BLAST - CONVERT - FOLLOWUP

Emails

Mailers

Commercials

PPC

Radio

Newspaper

Sponsorships

Page 21: Preditive Analytics for Auto Sales: Before the-form

BLAST - CONVERT - FOLLOWUP

Scott Meyer [email protected] !Interested in a Focus !6056958968 !

Emails

Mailers

Commercials

PPC

Radio

Newspaper

Sponsorships

mailto:[email protected]
Page 22: Preditive Analytics for Auto Sales: Before the-form

BLAST - CONVERT - FOLLOWUP

Scott Meyer [email protected] !Interested in a Focus !6056958968 !

Emails

Mailers

Commercials

PPC

Radio

Newspaper

Sponsorships

mailto:[email protected]
Page 23: Preditive Analytics for Auto Sales: Before the-form

BLAST - CONVERT - FOLLOWUP

Scott Meyer [email protected] !Interested in a Focus !6056958968 !

Emails

Mailers

Commercials

PPC

Radio

Newspaper

Sponsorships

mailto:[email protected]
Page 24: Preditive Analytics for Auto Sales: Before the-form

BLAST - CONVERT - FOLLOWUP

EmailsScott Meyer [email protected] !Interested in a Focus !6056958968 !

Emails

Mailers

Commercials

PPC

Radio

Newspaper

Sponsorships

mailto:[email protected]
Page 25: Preditive Analytics for Auto Sales: Before the-form

BLAST - CONVERT - FOLLOWUP

Emails

CallsScott Meyer [email protected] !Interested in a Focus !6056958968 !

Emails

Mailers

Commercials

PPC

Radio

Newspaper

Sponsorships

mailto:[email protected]
Page 26: Preditive Analytics for Auto Sales: Before the-form

BLAST - CONVERT - FOLLOWUP

Emails

CallsScott Meyer [email protected] !Interested in a Focus !6056958968 !

Emails

Mailers

Commercials

PPC

Radio

Newspaper

Sponsorships

Retarget

mailto:[email protected]
Page 27: Preditive Analytics for Auto Sales: Before the-form

BLAST - CONVERT - FOLLOWUP

Emails

Calls

Mailers

Scott Meyer [email protected] !Interested in a Focus !6056958968 !

Emails

Mailers

Commercials

PPC

Radio

Newspaper

Sponsorships

Retarget

mailto:[email protected]
Page 28: Preditive Analytics for Auto Sales: Before the-form
Page 29: Preditive Analytics for Auto Sales: Before the-form

This is desperate.

Page 30: Preditive Analytics for Auto Sales: Before the-form

This is desperate.

21% of auto consumers see salespeople as trustworthy.

Page 31: Preditive Analytics for Auto Sales: Before the-form
Page 32: Preditive Analytics for Auto Sales: Before the-form

Customers don’t tell you what they want, they show you.

Page 33: Preditive Analytics for Auto Sales: Before the-form

BEFORE THE FORM

DME Automotive, 2014

Page 34: Preditive Analytics for Auto Sales: Before the-form

16% took no test driveBEFORE THE FORM

DME Automotive, 2014

Page 35: Preditive Analytics for Auto Sales: Before the-form

16% took no test drive33% test drove only one car

BEFORE THE FORM

DME Automotive, 2014

Page 36: Preditive Analytics for Auto Sales: Before the-form

16% took no test drive33% test drove only one car68% visited two dealerships or fewer

BEFORE THE FORM

DME Automotive, 2014

Page 37: Preditive Analytics for Auto Sales: Before the-form

16% took no test drive33% test drove only one car68% visited two dealerships or fewer80% used the Internet in buying process visiting average of 10 websites

BEFORE THE FORM

DME Automotive, 2014

Page 38: Preditive Analytics for Auto Sales: Before the-form

BEFORE THE FORM

Page 39: Preditive Analytics for Auto Sales: Before the-form

BEFORE THE FORM

Repulse

Page 40: Preditive Analytics for Auto Sales: Before the-form

BEFORE THE FORM

RepulseIdentify

Page 41: Preditive Analytics for Auto Sales: Before the-form

BEFORE THE FORM

RepulseIdentifyConnect

Page 42: Preditive Analytics for Auto Sales: Before the-form

Brofounders

9 CLOUDS

Digital marketing & education

Improve digital literacy

Teach | Audit | Market

Scott and John Meyer

Page 43: Preditive Analytics for Auto Sales: Before the-form
Page 44: Preditive Analytics for Auto Sales: Before the-form

REPULSE

Page 45: Preditive Analytics for Auto Sales: Before the-form

HELP CUSTOMERS FILTER THEMSELVES

Page 46: Preditive Analytics for Auto Sales: Before the-form

HELP CUSTOMERS FILTER THEMSELVES

Page 47: Preditive Analytics for Auto Sales: Before the-form

HELP CUSTOMERS FILTER THEMSELVES

“The goal of the email is not so much to attract viable users as to repel the non-viable ones, who greatly

outnumber them. Failure to repel all but a tiny fraction of non-viable users will make the scheme unprofitable.”

Page 48: Preditive Analytics for Auto Sales: Before the-form

HELP CUSTOMERS FILTER THEMSELVES

Page 49: Preditive Analytics for Auto Sales: Before the-form

HELP CUSTOMERS FILTER THEMSELVES

Page 50: Preditive Analytics for Auto Sales: Before the-form

HELP CUSTOMERS FILTER THEMSELVES

Page 51: Preditive Analytics for Auto Sales: Before the-form

HELP CUSTOMERS FILTER THEMSELVES

Page 52: Preditive Analytics for Auto Sales: Before the-form

HELP CUSTOMERS FILTER THEMSELVES

Page 53: Preditive Analytics for Auto Sales: Before the-form

HELP CUSTOMERS FILTER THEMSELVES

Page 54: Preditive Analytics for Auto Sales: Before the-form

HELP CUSTOMERS FILTER THEMSELVES

Page 55: Preditive Analytics for Auto Sales: Before the-form

HELP CUSTOMERS FILTER THEMSELVES

Page 56: Preditive Analytics for Auto Sales: Before the-form
Page 57: Preditive Analytics for Auto Sales: Before the-form
Page 58: Preditive Analytics for Auto Sales: Before the-form
Page 59: Preditive Analytics for Auto Sales: Before the-form
Page 60: Preditive Analytics for Auto Sales: Before the-form
Page 61: Preditive Analytics for Auto Sales: Before the-form
Page 62: Preditive Analytics for Auto Sales: Before the-form
Page 63: Preditive Analytics for Auto Sales: Before the-form

IDENTIFY

Page 64: Preditive Analytics for Auto Sales: Before the-form

IDENTIFY

Page 65: Preditive Analytics for Auto Sales: Before the-form
Page 66: Preditive Analytics for Auto Sales: Before the-form

IDENTIFY

Page 67: Preditive Analytics for Auto Sales: Before the-form

IDENTIFY

Page 68: Preditive Analytics for Auto Sales: Before the-form
Page 69: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

Page 70: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

# of days since last purchase

Page 71: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

# of days since last purchaseMileage

Page 72: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

# of days since last purchaseMileageNumber of repair orders

Page 73: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

# of days since last purchaseMileageNumber of repair ordersCost of last vehicle

Page 74: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

# of days since last purchaseMileageNumber of repair ordersCost of last vehicle% of last vehicle paid off

Page 75: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

Page 76: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

Cars purchased: 5,084

Page 77: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

Cars purchased: 5,084Days before 1st service:

Page 78: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

Cars purchased: 5,084Days before 1st service: 238

Page 79: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

Cars purchased: 5,084Days before 1st service:Days before next purchase:

238

Page 80: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

Cars purchased: 5,084Days before 1st service:Days before next purchase:

238346

Page 81: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

Cars purchased: 5,084Days before 1st service:Days before next purchase:

Average miles at trade-in:

238346

Page 82: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

Cars purchased: 5,084Days before 1st service:Days before next purchase:

Average miles at trade-in:

238346

88,179

Page 83: Preditive Analytics for Auto Sales: Before the-form
Page 84: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

Page 85: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

Page 86: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

Page 87: Preditive Analytics for Auto Sales: Before the-form
Page 88: Preditive Analytics for Auto Sales: Before the-form
Page 89: Preditive Analytics for Auto Sales: Before the-form
Page 90: Preditive Analytics for Auto Sales: Before the-form
Page 91: Preditive Analytics for Auto Sales: Before the-form
Page 92: Preditive Analytics for Auto Sales: Before the-form

Customers don’t tell you what they want, they show you.

Page 93: Preditive Analytics for Auto Sales: Before the-form
Page 94: Preditive Analytics for Auto Sales: Before the-form

Email Segmentation1

Page 95: Preditive Analytics for Auto Sales: Before the-form
Page 96: Preditive Analytics for Auto Sales: Before the-form
Page 97: Preditive Analytics for Auto Sales: Before the-form
Page 98: Preditive Analytics for Auto Sales: Before the-form
Page 99: Preditive Analytics for Auto Sales: Before the-form
Page 100: Preditive Analytics for Auto Sales: Before the-form
Page 101: Preditive Analytics for Auto Sales: Before the-form
Page 102: Preditive Analytics for Auto Sales: Before the-form
Page 103: Preditive Analytics for Auto Sales: Before the-form

16% open

Page 104: Preditive Analytics for Auto Sales: Before the-form

16% open

58% open

Page 105: Preditive Analytics for Auto Sales: Before the-form

16% open

58% open

3 sales

Page 106: Preditive Analytics for Auto Sales: Before the-form

16% open

58% open

3 sales

27 sales

Page 107: Preditive Analytics for Auto Sales: Before the-form
Page 108: Preditive Analytics for Auto Sales: Before the-form

What brings the right people for your dealership?

Page 109: Preditive Analytics for Auto Sales: Before the-form
Page 110: Preditive Analytics for Auto Sales: Before the-form

Personas2

-Male -30-50 -Price-focused

-Female -45-60 -Safety

-Female -20-25 -Mileage

Page 111: Preditive Analytics for Auto Sales: Before the-form

WHAT YOU NEED-Universal Google Analytics - google.com/analytics

http://google.com/analytics
Page 112: Preditive Analytics for Auto Sales: Before the-form

WHAT YOU NEED-Universal Google Analytics - google.com/analytics

http://google.com/analytics
Page 113: Preditive Analytics for Auto Sales: Before the-form

WHAT YOU NEED-Universal Google Analytics - google.com/analytics

http://google.com/analytics
Page 114: Preditive Analytics for Auto Sales: Before the-form

WHAT YOU NEED

Page 115: Preditive Analytics for Auto Sales: Before the-form

WHAT YOU NEED

Page 116: Preditive Analytics for Auto Sales: Before the-form

WHAT YOU NEED

-Twitter Analytics

http://tagxedo.com
Page 117: Preditive Analytics for Auto Sales: Before the-form

WHAT YOU NEED

-tagxedo.com

http://tagxedo.com
Page 118: Preditive Analytics for Auto Sales: Before the-form

Inventory3

Page 119: Preditive Analytics for Auto Sales: Before the-form

Predictive Historical Factors4

Page 120: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

# of days since last purchaseMileageNumber of repair ordersCost of last vehicle% of last vehicle paid off

Page 121: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

Cars purchased: 5,084Days before 1st service:Days before next purchase:

Average miles at trade-in:

238346

88,179

Page 122: Preditive Analytics for Auto Sales: Before the-form
Page 123: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

Page 124: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

Page 125: Preditive Analytics for Auto Sales: Before the-form

SHRINK THE POND

Page 126: Preditive Analytics for Auto Sales: Before the-form

Predictive Real-Time Factors5

Page 127: Preditive Analytics for Auto Sales: Before the-form

IDENTIFY - ENGAGE - FOLLOWUP

Personal Follow-up

Historical Factors for Specific Persona

Activity Activity

Page 128: Preditive Analytics for Auto Sales: Before the-form

BLAST - CONVERT - FOLLOWUP

Personal Follow-up

Historical Factors for Specific Persona

Activity Activity

Email Open/Click

Website Visit Email Open/ Click

Page 129: Preditive Analytics for Auto Sales: Before the-form
Page 130: Preditive Analytics for Auto Sales: Before the-form
Page 131: Preditive Analytics for Auto Sales: Before the-form
Page 132: Preditive Analytics for Auto Sales: Before the-form
Page 133: Preditive Analytics for Auto Sales: Before the-form

BEFORE THE FORM

Page 134: Preditive Analytics for Auto Sales: Before the-form

BEFORE THE FORM

Customers don’t tell you what they want, they show you.

Page 135: Preditive Analytics for Auto Sales: Before the-form

[email protected] | @9clouds | facebook.com/9clouds

WHAT QUESTIONS DO YOU HAVE?


Top Related

Categorization and Classification - Data Analytics with NLP & Text … · text categorization auto-categories AI score results concept topics concept matrix custom Lexalytics, Inc.

Categorization and Classification - Data Analytics with NLP & Text … · text categorization auto-categories AI score results concept topics concept matrix custom Lexalytics, Inc.

Future of Data Analytics in Auto insurance - soa.org · Progressive Snapshot is now widely used ... Background of Data Analytics in Auto insurance ... was making huge noise and

Future of Data Analytics in Auto insurance - soa.org · Progressive Snapshot is now widely used ... Background of Data Analytics in Auto insurance ... was making huge noise and

President, Data & J.D. Power Auto Analytics and Chief ...

President, Data & J.D. Power Auto Analytics and Chief ...

Walther-Handgun-Comparison-Chart - · PDF fileSafeties Manual + 1 Auto 3 Auto 3 Auto 3 Auto 2 Auto 2 Auto 2 Auto 3 Auto 3 Auto 3 Auto 3 Auto 3 Auto 3 Auto Manual Manual Manual + 1

Walther-Handgun-Comparison-Chart - · PDF fileSafeties Manual + 1 Auto 3 Auto 3 Auto 3 Auto 2 Auto 2 Auto 2 Auto 3 Auto 3 Auto 3 Auto 3 Auto 3 Auto 3 Auto Manual Manual Manual + 1

Deloitte Auto Poll: Product Safety & Recall Analytics

Deloitte Auto Poll: Product Safety & Recall Analytics

Automated Pigeon ThrowerTesting . Electronic Trigger Release. Auto-Loader. Elevation Variability. Launching Arm. CAD Prototype. Logical Analytics . Experimental Analytics. Acknowledgements:

Automated Pigeon ThrowerTesting . Electronic Trigger Release. Auto-Loader. Elevation Variability. Launching Arm. CAD Prototype. Logical Analytics . Experimental Analytics. Acknowledgements:

Marketing effectiveness analytics & ROI measurement for Auto Services Retailing

Marketing effectiveness analytics & ROI measurement for Auto Services Retailing

Data Sheet - Oracle€¦ · modern conversation-style analytics powered by natural language processing. Data Enrichment: Oracle Analytics Server data enrichment capabilities auto-recommend

Data Sheet - Oracle€¦ · modern conversation-style analytics powered by natural language processing. Data Enrichment: Oracle Analytics Server data enrichment capabilities auto-recommend

Languages
Pages
Legal

Copyright © 2022 FDOCUMENTS