Urban ResearchPrathamesh Padwal
Methodology
•Observe store layout (product placement)
•Enquire about stock refill
•Home delivery
Kirana store
❑ Store layout
❑Product placement
❑ Stock refill
❑Additional services
Chemist
Chemist
Findings
•Cross selling is difficult
•Largely dependent on word of mouth
Recommendations
•Print advertising▫Calendars▫Ganpati mandal booklets▫Leaflets in newspapers
•Sponsoring prizes for local game events and others, like haldi-kumkum
Challenges faced
❑“I’ve got no time for this”
❑ “Photographs ? How about no”
❑ “Please talk to the owner tomorrow”
Other formats
Thank you
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