PHILADELPHIA PREVENTION PLANNING GROUP MEETING
March 27, 2013Presented by Matthew McClain
March 27, 2013
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Topics
Recruitment Plan Marketing Plan
Passive and Active Application Packet
Cover Letter and FAQs Activating Recruitment Vetting Process Next Steps
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Recruitment Plan
Active recruitment more effective than passive List who we are targeting
Stakeholders list in CDC guidance, current directly funded CDC, SAMHSA, NIH, HRSA grantees
Ryan White Planning Council (past and current members)
Provider system (both prevention and care, publicly funded and not)
Former CPG and RWPC members Other? – Discuss
March 27, 2013
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Marketing Plan
Goal is to generate 2 candidates for every 1 member to fully populate the HPG
Objectives, responsible parties, timeline, etc. Separate sections for passive and active
recruitment “Elevator test” scripts to telegraph “we need your
expertise, perspective, participation because..” Social media and traditional methods - discuss Give-aways, no or low cost (pens,discs)? Special event? Other?
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Passive Recruitment
Develop and distribute FYI flyer (simple 3-fold) for passive recruitment Agencies Academic settings Community outlets Other?
HIVphilly.org page Other?
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Active Recruitment
Some targets will need to be actively recruited Best practice is person to person, colleague to
colleague, peer to peer Active recruitment
Everyone has a role Identify the individual Identify who is the best messenger Identify what is the best message Deliver and follow up Coordinated by OHP?
Other?
March 27, 2013
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Application Packet
Cover letter – details below Application Form – see draft (handout) FAQs one pager – details below Bylaws Other?
March 27, 2013
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Cover Letter
Brief history and rationale for new mandate and new group
Who we need and why How to apply and when Selection process and dates Who to contact for more information Signed by Mayor ? Or Health Commissioner? List of attachments=recruitment materials List of online resources: OHP, AACO, CDC,
UCHAPS Other?
March 27, 2013
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FAQs
What is HIV community planning? Why do we need you? What is the Jurisdictional Plan? Who is involved now – co-chairs, etc.? What is OHP? What is PDPH/AACO? Where can I go online to learn more? Other?
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Activating Passive Recruitment Develop and publish flyer Initial distribution per Marketing Plan Track results Additional distribution as needed Other?
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Activating Active Recruitment Social network approach
Assumes all our targets are within the social networks of the existing human resource
Problem: how to activate it? Possible methods:
Each of us commits to provide at least 2 names by April 5 via SurveyMonkey including your name, the target’s name and contact, who best to approach, what message works best
Other?
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Vetting Process - 1
OHP administrative review of applications Screen out incomplete or ineligible
applications OHP tracks eligible applicants by target
category of membership Identify gaps early to activate more
recruitment Joint Select Committee (to be
determined) Initial review using a common tool (to be
developed) with defined criteria Interview option -- discuss
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Vetting Process - 2
Joint Select Committee reports on slate of recommended candidates to Committee known at the time of the April, May, and June meetings Also report the process followed and
results, e.g. number of applications received, numbers of eligible/ineligible, degree to which categories are potentially filled, etc.
Committee presents slate of candidates and their complete applications to PDPH – when?
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Next Steps
March 27, 2013
April Meeting Agenda Adopt bylaws; Review final application
package, marketing plan and flyer; Review populated work plan; Joint Select Committee report; Other?
May Meeting Agenda Review recruitment process; Review work plan
status; Joint Select Committee report; Other? June Meeting Agenda
Review recruitment process; Review work plan status; Joint Select Committee report; Other?
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