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#Thinkppc - PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape

Special Edition

April 28-30, 2014

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• Kayla Kurtz (Host)– Senior Digital Advisor at

Hanapin– Blogger at PPC Hero– Hero Conf Emcee– @one800Kayla

Presenters

• Miles Olson– VP of Customer

Engagment at Searchforce– Hero Conf Speaker

• Lance Wilson– Paid Search Program Manager

at Cabela’s– Hero Conf Speaker– @crestonwave

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The Topic

PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape

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Join the conversation

• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.

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Live Poll Question #1

How long have you been in PPC?

A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years

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PPC GladiatorsWhy do you feel PPC or paid search is a necessary piece of a brand’s marketing picture?

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PPC Gladiators

How can you educate clients or advertisers (at the onset or on an ongoing basis) on the shift from traditional marketing channels to online ones?

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PPC Gladiators

When do you know it’s time to move marketing budget around, either in general or to PPC from another channel?

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PPC Gladiators

How does the brand vertical or competition of the marketplace affect your PPC budgeting decisions?

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PPC GladiatorsWhat methods have you used to tackle ‘micro-managing’ of PPC budget once its allocated to the channel?

What are you looking forward to at Hero Conf 2014?

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See today‘s guests & host at

Hero Conf Speaking Topics

Miles Olson| Digital Ad Automation: Creating Impact with Efficiency

Lance Wilson| Make it Personal: PPC for B2C

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Live Poll Question #2

Special Offer:

o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend).

o No Thanks

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Live Q&A Time!

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Have more questions?

Thank you for attending our #thinkppc Hero Conf webinar!

• Join us at Hero Conf 2014 this April 28-30 in Austin, TX » Heroconf.com

• Contact us Directly:• Webinar Feedback: marketing@hanapinmarketing.com