IPL 2017
Objectives
Week wise buzz of IPL 2017
To understand the categories that generated maximum buzz during IPL 2017
Event unfolding
Top Teams
Top Players
Top Team Hashtags
IPL and Mood of the Nation – Maxus Kaleidoscope
Advertisers leaderboard
Methodology
The analysis has been done by Maxus Mesh - our marketing command center and dialogue engine that reads environmental
signals in real-time. Also, part of the analysis comes from Maxus proprietary tool – Maxus Kaleidoscope which enables location
based Mood planning of audiences in India basis social media conversations. It uses near real-time posts from Twitter & Instagram
to bucket across 8 broad moods. The moods are extrapolated onto a map of India from where these posts emerge thereby giving
us a literal Map of the mood of a place.
• The social conversations measures impact of IPLT20 in India region.
• Detailed keyword analysis is conducted to identify social chatter around various aspects of IPLT20.
SOCIAL BUZZ IPL 2017 – 6,490,666
• 2017 has been most buzziest IPL year in past decade. 2017 was 2X buzzier than 2016 edition.
673,533
465,750398,728
282389372399
428162401045
611,497
372,563 354,659 340844 342031443125
700912
1,090,342
834,756
692,314
911,028
667,997 656,024
1,344,900
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Final week
IPL 2015 IPL2016 IPL2017
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IPL2017
SOCIAL BUZZ IPL 2017 – 6,490,666
• The final match between #MI vs RPS was most buzziest match which alone generated around5 lac mentions
The Final – MI vs RPS
KKR dominated the popularity through out the IPL 2017 season, ahead of winner Mumbai Indians.
Social Team Leadership Board – Overall
KKR1,344,508 mentions
Rising Pune419,581 mentions
Royal Challengers906,298 mentions
Delhi Daredevils169,029 mentionsGujarat lions
262147 mentions
Kings XI Punjab321,667 mentions
Sunrisers Hyderabad364,223 mentions
Mumbai Indians922,847 mentions
• Dhoni was most popular player this IPL season, followed by Gautam Gambhir and Rohit Sharma• Last year favourite Virat Kohli could manage with 7th spot due to poor performance• David Warner is the most popular (Non –Indian) player to be featured in top 8 leaderboard for
both 2016 and 2017 IPL edition.
Social Player Leadership Board - Overall
M S Dhoni522,170 mentions
Gautam Gambhir490,495 mentions
Suresh Raina180,531 mentions
Rohit Sharma252,014 mentions
Yuvraj Singh136,264 mentions
Virat Kohli136,107 mentions Steve Smith
114,185 mentions
David Warner143,645 mentions
#CricketMeriJaan by Mumbai Indians was the most chanted Team hashtag in the tournament
Teams and Hashtags
18,998
33,812
48,879
68,266
90,287
96,589
133,932
264,063
295,053
#DilDilliHai
#livepunjabiplaypunjabi
#Gamemaarichhe
#rangwahijungnayi
#orangearmy
#playbold
#duskidahaad
AmiKKR
#cricketmerijaanMumbai Indian
Kolkata Knight Riders
Kolkata Knight Riders
Royal Challengers Bangalore
Sunrisers Hyderabad
Gujarat Lions
Rising Pune Supergiants
Kings XI Punjab
Delhi Daredevils
Rank this season
1
2
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9
IPL and Mood of the Nation
T H E M O O D A RO U N D T H E I N D I A N P R E M I E R
L EA G U E I S L A R G E LY A C T I O N O R I E N T E D .
Demographic of IPL Audience
M E N FA R O U T S H O U T T H E W O M E N
W I T H R E S P E C T T O I P L C O N V E R S AT I O N S
M O S T TA L K E D A B O U T
T EA M S - 2 0 1 7
W H I L E D E L H I A C C O U N T S F O R T H E S E C O N D M O S T
N U M B E R O F T W E E T S A R O U N D T H E T O P I C , T H E I R
T E A M D O E S N ’ T F E AT U R E I N T H E M O S T S P O K E N A B O U T
T E A M S .
Advertisers Leaderboard
Vodafone had most engaging brand content story this IPL season. The cute Zoo Zoo ads and the old couple ad went viral and was the most liked and shared story this IPL season. Also, was most watched ad amongst Official sponsors to the event.
Vivo is most buzziest brand due to title sponsorship –VivoIpl.
Apart from Official sponsors this IPL, the Amazon Chonkpur Cheetah ads were the most watched ad on digital this IPL season .
Thank You
For further details, please contact:Rashmi Nakaskar – [email protected]
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