Build Powerful Marketing Apps with the Salesforce1 Platform Dylan Steele, Director of Platform Marketing
Today’s Session
Brief Overview of the Salesforce1 Platform for
Marketers
Hear from Salesforce1 Platform Customers
See Marketing Apps in Action
1 2 3
These Apps Connect Two Critical Elements
Personalized Remembers Your
Preferences
Beautiful Inspiring design
Immediate No lags or emails
Customer Insight Predict Customer Needs
Customer Engagement Business Process
Trusted Secure
IT Managed/Approved
Always-On Available anytime,
anywhere
Real-time Workflow Automate Employee Responses
Marketing
Continuously build your brand
Integrating The Two Technologies To Build Customer Apps Is Hard
Business Process Technology Customer Engagement Technology
Open Source Stacks
Rapid Iteration
Consumer Internet Scale
Customer Data
Dashboards and Reporting
Workflows and Approval
Marketers are Great at Building Apps In Silos Slow to build Hard to integrate Disconnected customer data
CRM Data &
Apps Agency Apps
Mobile Campaign Apps Events
Apps
Ecommerce Apps
Build Apps Fast on the Salesforce1 Platform
AP
Is Flexible, Scalable, Metadata Platform
Workflow Data & Objects Identity Analytics Collaboration Mobile UI
2,700+ Partner Apps Largest Enterprise Ecosystem
Cloud
Mobile
Social
Data Science
Trusted Multitenant Cloud
Fast App Dev & Customization
Analytics Community Marketing Service Sales Apps Complete CRM
Employee Apps
build powerful employee-facing
apps faster
Customer Apps build engaging customer-facing apps faster
Apps
Build Apps Fast. Build Business Faster.
Heroku Connect Put your customer apps to work
Heroku Connect
Seamless Data Sync
Best of Both Worlds
Simplicity and Scale
What did EducationDynamics Build? Ray Mandaro, Senior Director, Product Management & Marketing Jenna Tramontana Marketing & Business Development Manager
What is GlassPanel™? GlassPanel™ is a powerful all-in-one solution for inquiry management. It marries marketing execution with robust, real-time data and analytics, and utilizes custom workflows to keep individuals engaged throughout the prospect lifecycle. In short, GlassPanel™ empowers marketers to effectively communicate with their target audiences, while measuring their ROI and predicting the future success of their campaigns.
Why we chose to leverage the Salesforce1 Platform • The power of Salesforce, sitting on the shoulders of a giant • Salesforce marketing cloud • Salesforce AppExchange
How leveraging the Salesforce1 Platform empowered our organization • Decreased GlassPanel™ development time • Decreased client implementation and support time • Ease of integrating with third party applications
The Higher Education Industry Challenge • Competition for prospective students has increased • Many institutions lack the transparency across departments to
operate efficiently and cost-effectively • Access to data is critical, but often times this information exists in
Excel spreadsheets and disparate systems
Why did we build GlassPanel™? • To allow marketers and recruiters to spend less time dealing with
data - and more time acting on it.
What does this mean for marketers? • Collect information about prospects’ interests through their
online activity and send automated messages through email and social channels
What does this mean for marketers? • Create customized landing pages and microsites to support
inquiry generation and campaign activities
What does this mean for marketers? • Streamline campaign management by allocating and adjusting
media spend and facilitating insertion orders with vendors
What does this mean for marketers? • Run “what if” scenarios to gauge how changes to the marketing
mix could affect the overall ROI of the plan
What does this mean for marketers? • Track goals and view metrics in real-time through a beautifully
designed and mobile friendly dashboard interface
Efficiencies and Transparency through GlassPanel™ • Streamline the campaign and vendor management process • Optimize campaigns to generate quality leads and support enrollment goals • Track leads real time and reach monthly lead target goals • UMass system-wide campus lead reports
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