WAYS TO HARNESS THE POWER OF COMMUNITY

EVEN IF YOU DON’T THINK YOU HAVE ONE

FIVE

CHRIS MOODY | RED HAT | @CNMOODY

WHO IS THIS GUY? HE WAS NOT ON THE ORIGINAL AGENDA!

WOW. @CNMOODY HAS TOTALLY EXCEEDED MY EXPECTATIONS AS A SPEAKER. #SOCIALFRESH

POTENTIAL TWEET

1. MARKET RESEARCH TAP INTO AN EXISTING COMMUNITY

BLOOD PRESSURE BP DIAGNOSTIC STATION BP MEASUREMENT BP CUFF HYPERTENSION CLINICALS MED SCHOOL SUNTECH

HIGH BP STRESS TEST SP02 PULSE OXIMETER DIAGNOSIS NURSING SCHOOL MEDICAL PRACTICE BP SPHYG

PEOPLE ARE ALREADY TALKING ABOUT SOMETHING SIMILAR TO WHAT YOU DO. STUDY THEM. @CNMOODY #SOCIALFRESH

POTENTIAL TWEET

2. GIVE OTHERS A VOICE ARE YOU AMPLIFYING WHAT PEOPLE ARE SAYING?

TURN CRITICS INTO ADVOCATES

ACT ON CUSTOMER FEEDBACK AND PUBLICIZE YOUR ACTIONS. @CNMOODY #SOCIALFRESH

POTENTIAL TWEET

3. GET CUSTOMERS INVOLVED POTENTIAL CUSTOMERS COUNT TOO.

DO PEANUTS CREATE COMMUNITY?

STOP TREATING CUSTOMERS LIKE A MIDDLE SCHOOL DANCE

ASK ONE QUESTION PER MONTH TO YOUR LIST.

BUT I DON’T HAVE BUDGET OR TIME CHRIS…

IF YOU HAVE ANY CUSTOMERS, YOU HAVE A COMMUNITY. DO SOMETHING ABOUT IT. @CNMOODY #SOCIALFRESH

POTENTIAL TWEET

4. HOST COLLABORATION SPONSOR A MOVEMENT.

FIND A WAY TO MAKE WHAT YOU HAVE BETTER THROUGH COMMUNITY. HOST THAT. @CNMOODY #SOCIALFRESH

POTENTIAL TWEET

5. EXPOSE THOUGHT LEADERS PUT INTERESTING PEOPLE IN THE GENERAL PUBLIC.

A thought-leader is someone who is willing to step into the spotlight and voice their points of view, innovative ideas, and potentially controversial opinions. He drives conversation and peppers the Internet and other outlets with his insights, ideas, and expertise. marla tabaka

THIS SLIDE IS FOR CHUCK HEMANN AND INCLUDES LOTS OF TEXT

OWN YOUR NICHE COMMUNITY

1. RESEARCH EXISTING COMMUNITIES 2. GIVE OTHERS A VOICE 3. GET CUSTOMERS INVOLVED 4. HOST COLLABORATION 5. EXPOSE THOUGHT LEADERS

OPEN Q&A RE: COMMUNITY I HAVE SOME QUESTIONS.

CHRIS MOODY | RED HAT | @CNMOODY