Social Media & Content Marketing
Earned, Owned & Paid Media
Nicole HudsonInbound Lead Solutions
Founder | Social Media Consultant
Before We Start• Please hold questions until prompted
o Tweet questions with the Hashtag: #thrivesoical
o Twitter Handle @GETINBOUNDLEADS & @PostNet
• Please rate the session in the Thrive app at the end of the session
• All presentation materials will be made available after Thrive
What I’ll Cover• Over View of the Corporate Strategy• Earned, Owned & Paid Media• 5 Steps to Connecting with your
audience and Generating Leads• Next Three Steps to Take in Social
MediaThe ways that modern consumers operate give you myriad opportunities to get in front of them and deliver your message on the web. This session will cover how to leverage popular social media sites like Facebook and LinkedIn, how to boost your website’s SEO, and how to take advantage of tools like pay-per-click advertising.
Social Media Strategy• Identify online audience & target
buyer personas• Established the value and voice of
social channels• Increase brand awareness and
engagement through unique content• Amplify reach and increase lead
generation through paid social media marketing
Who are your customers?
Facebook Fans Who Participate
LinkedIn Demographics
Value & Voice in Social Media• Educate, Motivate and Support Small
to Medium Size Business Owners• Key Messaging and offers to SMB
Owners• Fun, Helpful and Encouraging Tone
Examples From Celebrate Small Business - Info
graphic31,984 FB
31,554 LI
500+ Actions
Franchisee Facebook Fan Growth Up over 111% in Q4 2013 and Q1
2014
Facebook System Wide Leads @ 300+
LinkedIn @19% Connection Growth & 500+ Leads Generated
during WLSB
Earned, Owned & Paid Media
Raise Your Hand – If you have and use these
channels…
3 Steps to Building Out Your Local PostNet Social
Media Channels
Channel Foundation• Create, Populate and Optimize Social
Media Channels for…
o LOCAL BUSINESS Page: Facebook, Twitter, You Tube, SlideShare
o PERSONAL pages for business: Facebook, Instagram and LinkedIn
o Download all social apps in your smartphone
Utilize Corporate Content in Local Channels
o Follow the Corporate Social Channels• Facebook• Twitter• LinkedIn• PostNet Blog• PostNet Franchise Blog
o Like, Comment and Share the Content Postedo Opt into Promotionso Use Content from the IMCo Go to the Wiki
Develop a Local Content Strategy & Calendar that Integrates with Corporate
o Determine who your ideal customer is and what is important to them
• Small Business Ownerso Real-Estateo Event Industryo Salonso Car Dealershipso Local Stores | Clothing Shops | Grocery Store | Café o Bakery’so Restaurants | Bars | Clubs | Networking Groupso Home Services | Landscaping | Housecleaning | Handymen o Church’s | Schools | Colleges | HR & Staffing Companies | Sales & Marketing
Departmentso Buildings | Property Managers | Dry- Cleaners
• Moms 35+• Grand Parents and 50+ Demographic
• Create Your Calendar or Monthly Outline
• Include Holidays, Events, Specials and Promotions
Create, Find and Share Content
• Determine what kinds of content you want to post• Follow or Bookmark the types of content you want to
share• Post or Schedule the content to your channels
o Check PostNet Corporate Social Media channels and blogs a few times a week for content to share
o Write one blog post a month and share on your channels
o Like and Share content that your customers or prospects will enjoy
Reach More Customers With Your Content
Customer Service on Social Media
Online Reputation Managment
Next Steps…. Set Your Social Media Strategy
1. Create and optimize channels2. Download Smart Phone Apps3. Like All Corporate Social Channels and book
mark them4. Share the Corporate Content5. Identify online audience & target buyer personas6. Established the value and voice of social
channels7. Increase brand awareness and engagement
through unique content8. Amplify reach and increase lead generation
through paid social media marketing
Thank You!
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