4%
8%
4%
8%
10%
iMedia Brand Summit made its smashing
iMedia Summits have been in existence since
& sellers in the online industry by constantly meeting the challenges faced by them in the ever expanding
marketing environment.
The 1st
Brand Summit in Goa, India
54 buyers (Brand Marketers/CMOs) &
was Embracing Digital - Opportunities & Challenges in Building Brands
combination of session content featuring
between marketers and solution providers in an
Based upon the registration data this
details of the event:
1. Buyer Profile (Brand Marketers/CMOs)
1.1 Delegate Industry Categorization
sector respectively and this is followed by 10% from E Commerce and
19%
6%
19%
10%6%
10%
6% BFSI
Business Consulting
Consumer Durables
E Commerce
FMCG
Healthcare
IT
Entertainment & Media
Publisher
Telecom
Others
smashing debut in India, at Grand Hyatt, Goa from 21st
iMedia Summits have been in existence since 2001 & have played a pivotal role in bridging the gap between buyers
& sellers in the online industry by constantly meeting the challenges faced by them in the ever expanding
Brand Summit in Goa, India witnessed a gathering of 112 senior industry professionals which
buyers (Brand Marketers/CMOs) & 58 sellers (service providers, publishers, agencies). The theme of the summit
Opportunities & Challenges in Building Brands in India. The summit was a dynamic
combination of session content featuring 30+ top-level speakers and numerous opportunities for networking
between marketers and solution providers in an exclusive, invitation-only environment.
Based upon the registration data this report features insights on the type of attendees at the event along with
Brand Marketers/CMOs)
Industry Categorization - 19% of the buyers were from the BFSI and Consumer Durable
this is followed by 10% from E Commerce and Telecom respectively.
POST SHOW REPORT
21-23 SEPT, 2011
GRAND HYATT, GOA
BFSI
Business Consulting
Consumer Durables
E Commerce
FMCG
Healthcare
Entertainment & Media
Publisher
Telecom
Others
21st to 23rd Sept '11 !
2001 & have played a pivotal role in bridging the gap between buyers
& sellers in the online industry by constantly meeting the challenges faced by them in the ever expanding
professionals which consisted of
roviders, publishers, agencies). The theme of the summit
The summit was a dynamic
and numerous opportunities for networking
.
report features insights on the type of attendees at the event along with
and Consumer Durable
Telecom respectively.
14%
1.2 Digital Media Spends under Buyers control
with 11% of these buyers controlling 20+ Cr. worth of digital media budgets.
2. Seller Profile (Service Providers, Publishers, A
2.1 Delegate Company Type
while 26% of the sellers were from Ad networks wherein 14% came from Mobile Ad Networks.
11%
32%
15%
12%
22%
2%2%2%
9%
14%
22%
Ad Agency
Ad Network
Digital Agency
E Commerce
Entertainment
Freelancer
Market Intellegence
& AnalyticsMobile Ad Network
Publisher
ia Spends under Buyers control – 42% of buyers control digital budgets up to 5
% of these buyers controlling 20+ Cr. worth of digital media budgets.
(Service Providers, Publishers, Agencies)
2.1 Delegate Company Type – 22% of the sellers were from Digital Agencies and Publishers respectively,
sellers were from Ad networks wherein 14% came from Mobile Ad Networks.
42%
15%
11%
Upto 5 Cr.
5 - 20 Cr.
20+ Cr.
Not Specified
POST SHOW REPORT
21-23 SEPT, 2011
GRAND HYATT, GOA
Ad Agency
Ad Network
Digital Agency
E Commerce
Entertainment
Freelancer
Market Intellegence
& AnalyticsMobile Ad Network
Publisher
f buyers control digital budgets up to 5 Cr. each,
% of these buyers controlling 20+ Cr. worth of digital media budgets.
22% of the sellers were from Digital Agencies and Publishers respectively,
sellers were from Ad networks wherein 14% came from Mobile Ad Networks.
Upto 5 Cr.
20 Cr.
20+ Cr.
Not Specified
The summit was covered by media si
is the summary of the event coverage:
28/09/2011 by iMedia Connection India
http://www.imediaconnection.in/article/454/Digital/imedia
28/09/2011 by Krishnan Chatterjee, VP & Head of Global Marketing
http://marketingmuse.posterous.com/the
24/09/2011 by Pradeep Gupta, Asst. General Manager Public Relations
http://indianmusiccritic.blogspot.com/2011/09/embracing
27/09/2011 by Sunil Punjabi, Chief Revenue Officer
http://blog.networkplay.in/?p=927
Coverage
media sites and the attendees expressed their experience via blog and tweets, below
is the summary of the event coverage:
iMedia Connection India
http://www.imediaconnection.in/article/454/Digital/imedia-brand-summit-goa-networking
28/09/2011 by Krishnan Chatterjee, VP & Head of Global Marketing - HCL Technologies Ltd.
http://marketingmuse.posterous.com/the-digital-divide-finding-a-bridge-over-trou
by Pradeep Gupta, Asst. General Manager Public Relations - SBI
http://indianmusiccritic.blogspot.com/2011/09/embracing-digital-opportunities.html
27/09/2011 by Sunil Punjabi, Chief Revenue Officer – NetworkPlay
Tweet Speak …
POST SHOW REPORT
21-23 SEPT, 2011
GRAND HYATT, GOA
attendees expressed their experience via blog and tweets, below
networking-at-its-best.html
HCL Technologies Ltd.
A Special Thanks to all our sponsors for making the 1
A Special Thanks to all our sponsors for making the 1st
iMedia Brand Summit in
India a grand Success
POST SHOW REPORT
21-23 SEPT, 2011
GRAND HYATT, GOA
iMedia Brand Summit in
How was your experience at the 1
“I am honored to be a part of the digital revolution that the summit created, this has been an excellent
interaction and I hope to make at least 4
What’s more important is the outlook of us traditional marketers has been changed in these 3 days, I
have heard this from other too. I predict that in 5yr at least 50% of TV
mobile.” - Vineet Trakroo
“The “launch” event, this was spot on, on several counts and the quality of
conversation and debate was certainly something that would draw us back to
participate in the next edition. Look forward to more such events soon.”
Correya- Regional Head Advertising Sales
“ iMedia Brand Summit Goa was indeed a great event &
first ever iMedia Summit in India.”
“I must confess, I was not familiar with this event platform
piqued to discover that it was bringing together 60 marketers with 60 members of
digital agencies. For HCL Technologies
economics limits media choices; the high relevance of digital on the media menu
card allowed me to take time out to attend. The learning was valuable
need to process it to convert it to value for my business.”
& Head of Global Marketing
“A note of thanks to the team for giving us this opportunity. Through this summit, I must mention we
are in advanced stages of talks with multiple companies in under a week to sign them up. Phones are
ringing and mails are being exchanged. Looks like the tipping point is here to take the leap and Network
Play enabled the platform. My best wishes go out to everyone at Network Play. This is the beginning of
a long association to come.”
How was your experience at the 1st
iMedia Brand Summit in India?
“I am honored to be a part of the digital revolution that the summit created, this has been an excellent
interaction and I hope to make at least 4-5 major business decision from now on.
What’s more important is the outlook of us traditional marketers has been changed in these 3 days, I
have heard this from other too. I predict that in 5yr at least 50% of TV spends will move to the net and
Vineet Trakroo - CMO - Usha International
“The “launch” event, this was spot on, on several counts and the quality of
conversation and debate was certainly something that would draw us back to
the next edition. Look forward to more such events soon.”-Siddarth
Regional Head Advertising Sales - West & South – Navteq
“ iMedia Brand Summit Goa was indeed a great event & I loved the fact that I was able to be a part of the
first ever iMedia Summit in India.”- Jignesh Shah – VP-Marketing - Paras Pharma
“I must confess, I was not familiar with this event platform - but my interest was
piqued to discover that it was bringing together 60 marketers with 60 members of
digital agencies. For HCL Technologies - operating as we are in 30 countries -
its media choices; the high relevance of digital on the media menu
card allowed me to take time out to attend. The learning was valuable - though I still
need to process it to convert it to value for my business.”- Krishnan Chatterjee -
Marketing - HCL Technologies Ltd.
“A note of thanks to the team for giving us this opportunity. Through this summit, I must mention we
are in advanced stages of talks with multiple companies in under a week to sign them up. Phones are
ls are being exchanged. Looks like the tipping point is here to take the leap and Network
Play enabled the platform. My best wishes go out to everyone at Network Play. This is the beginning of
a long association to come.”- Priya Jayaraman - Co-Founder and Business Director
POST SHOW REPORT
21-23 SEPT, 2011
GRAND HYATT, GOA
iMedia Brand Summit in India? …
“I am honored to be a part of the digital revolution that the summit created, this has been an excellent
5 major business decision from now on.
What’s more important is the outlook of us traditional marketers has been changed in these 3 days, I
spends will move to the net and
Siddarth
I loved the fact that I was able to be a part of the
Paras Pharma
but my interest was
piqued to discover that it was bringing together 60 marketers with 60 members of
its media choices; the high relevance of digital on the media menu
though I still
- VP
“A note of thanks to the team for giving us this opportunity. Through this summit, I must mention we
are in advanced stages of talks with multiple companies in under a week to sign them up. Phones are
ls are being exchanged. Looks like the tipping point is here to take the leap and Network
Play enabled the platform. My best wishes go out to everyone at Network Play. This is the beginning of
Business Director - Propaganda India
Attendees of the 1
Follow us for more details about iMedia Summits in India
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Attendees of the 1st
iMedia Brand Summit in Goa, India
Follow us for more details about iMedia Summits in India
http://www.facebook.com/pages/Imedia-Connection-India/182759485103537
Twitter - http://twitter.com/#!/imediaindia
POST SHOW REPORT
21-23 SEPT, 2011
GRAND HYATT, GOA
iMedia Brand Summit in Goa, India
Follow us for more details about iMedia Summits in India
India/182759485103537
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