© 2013 IBM Corporation
IBM University Programs (IBM UP)
Service Science: Smarter Planet & Big Data
Working Together to Build a Smarter Planet
Dr. Jim Spohrer, [email protected] Champion and Director IBM UPwardUniversity Programs worldwide, accelerating regional developmentIESS 1.3 Porto, Portugal February 7, 2013© IBM 2013
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Today’s Talk: What I am working on
Surveys: Five short ISSIP.org– Please email [email protected]
Certification: T-Shaped Service Innovators– 100 questions
Tool: Simple Model of Service Ecology– ~20 billion service system entities
– ~20 main types of service system entities
– Flows of people, money, organizations, etc.
Future Smarter Service Systems– By sector and quality-of-life
– Universities, cities, businesses
Nano-Bio-Info-Cogno
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
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ISSIP.org Surveys
Professional Development: Societies with Service SIGs
Research: Research Centers & Service Innovation
Education: Service Science Related Courses & Degrees
Practice: Business Service Innovation Methods & Hiring T-shapes
Policymaking: Service Exports & Innovation Policies
Professional Societies
1. AMA SERVSIG2. INFORMS Service
Science Section3. TSIA4. POMS5. AHFE HSSE6. ITSMFI7. ACM SoC8. SRII9. PICMET
9. Service Design Network10. AISNET SIG Service11. IEEE SOSE12. ISSS Natural and Service
Systems13. INCOSE SeBOK14. IIE for Manufacturing and
Service Systems15. IAMOT16. For more check URL ->
http://service-science.info/archives/1982
1. Growth in service2. Bridge many existing
professional sociteties• ISSIP supports
their conferences• ISSIP contributes to
their publications
3. Interconnected nature of value co-creation in modern service systems(tech, biz, social, etc.)
ISSIP (pronounced I-ZIP)
BREADTH
DE
PT
H
T-shaped professionalswith depth & breadth
http://service-science.info/archives/1982
(A) Agriculture:Value from harvesting nature
(M) Manufacturing:Value from making products
(S) Service:Value from
T-shaped professionals in smarter systemsthat co-create benefits with customers and sustainably improve quality of life.
Definitions
Service is the application of knowledge for mutual benefits(value co-creation logic).
Service innovations scale the benefits of new knowledge, globally, rapidly…
Service innovators are often“T-shaped” professionals with depth & breadth of knowledge, and the abilityto span boundaries and rapidly synthesize diverse perspectives.
(% of Jobs in USA)
Value Co-Creation Logic: :Re-thinking Provider-Customer Interactions
From: Agriculture, Manufacturing, ServiceTo: Physical, Cognitive, Social Work/Risk/Info Sharing
Promote serviceinnovations for ourinterconnectedworld.Link service innovatorsthrough their storiesBridge & celebrate diverseexisting professional associations.
Our Mission
1. Professional Development
2. Education3. Research4. Practice5. Policy
Our Objectives
Many possible configurations of service innovations
in our interconnected world
Coverage
1. Disciplines2. Sectors3. Regions
Examples: Jim <CS, Education, USA>Lou <HFS, Health, USA>
Many disciplinesMany sectorsMany regions
(broad understanding & communications skills)
Sec
tor: D
eep
in at least o
ne
Reg
ion
: Deep
in at least o
ne
Disc
iplin
e: De
ep at least o
ne
T-shaped Professionals
Depth & BreadthTeamwork readyTrusted advisorsProfessional Development
Span 3 career dimensionsDiscipline (Education/Research)Sector (Practice/Research)Region (Policy/Culture/Levels)
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Digital Immigrant vs Digital Native
Born: 1988Graduated College: 2011
Born: 2012Enters College: 2030
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2030 Transportation: Self-driving cars
Steve Mahan:Test “Driver”
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2030 Water
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2030 Manufacturing
Ryan Chin:Urban Mobility
Baxter: Building the Future
Maker-Bot: Replicator 2
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2030 Energy
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2030 ICT
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Example: Leading Through Connections with…Universities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy !
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START, which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson, with a focus on extensive common sense knowledge
Focused on large-scale information extraction, parsing, and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction, rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watson’s optimization
Worked on information retrieval and text search technologies
http://w3.ibm.com/news/w3news/top_stories/2011/02/chq_watson_wrapup.html
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2030 Buildings: Recycled to be stronger, safer, cleaner
China Broad Group:30 Stories in 15 Days
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2030 Retail & Hospitality
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2030 Finance & Business
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2030 Health
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2030 Education: Watch one, do one, teach one…
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2030 Government
Four measures
Innovativeness
Equity– Improve
weakestlink
Sustainability
Resiliency
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Competitive Parity – Achieved.
The NFL has spent the last two decades touting its parity—the idea that any team can win on any given Sunday (or Monday or Thursday). But this year, parity has truly run wild.
… here's the wackiest thing: Through six weeks, 11 of the NFL's 32 teams are 3-3. The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulation…
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2030 and Beyond…. Government, Health, Education, Finance, etc.
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What improves Quality-of-Life? Service System Innovations
A. Systems that focus on flow of things that humans need (~15%*)1. Transportation & supply chain
2. Water & waste recycling/Climate & Environment
3. Food & products manufacturing
4. Energy & electricity grid/Clean Tech
5. Information and Communication Technologies (ICT access)B. Systems that focus on human activity and development (~70%*)
6. Buildings & construction (smart spaces) (5%*)
7. Retail & hospitality/Media & entertainment/Tourism & sports (23%*)
8. Banking & finance/Business & consulting (wealthy) (21%*)
9. Healthcare & family life (healthy) (10%*)
10. Education & work life/Professions & entrepreneurship (wise) (9%*)C. Systems that focus on human governance - security and opportunity (~15%*)
11. Cities & security for families and professionals (property tax)
12. States/regions & commercial development opportunities/investments (sales tax)
13. Nations/NGOs & citizens rights/rules/incentives/policies/laws (income tax)
0/19/02/7/42/1/1
7/6/1
1/1/0
5/17/27
1/0/2
24/24/1
2/20/24
7/10/3
5/2/2
3/3/10/0/0
1/2/2
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
* = US Labor % in 2009.
“61 Service Design 2010 (Japan) / 75 Service Marketing 2010 (Portugal)/78 Service-Oriented Computing 2010 (US)”
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Regional Competitiveness and U-BEEs: Where imagined possible worlds become observable real worldshttp://www.service-science.info/archives/1056
Nation
State/Province
City/Region
UniversityCollege
K-12
Cultural &ConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob Creator/Sustainer
U-BEEs = University-Based Entrepreneurial Ecosystems, City Within City
“The future is already here (at universities),it is just not evenlydistributed.”
“The best way topredict the futureis to (inspire the nextgeneration of studentsto) build it better.”
InnovationsUniversities/RegionsCalculus (Cambridge/UK)Physics (Cambridge/UK)Computer Science (Columbia/NY)Microsoft (Harvard/WA)Yahoo (Stanford/CA)Google (Stanford/CA)Facebook (Harvard/CA)
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We Are All Part Of Nested, Networked Service Systems
Matryoska dolls:Origin Japanese
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I am nested in at least 10 systems
Level AKA ~No. People ~No. Entities Example
0. Individual Person 1 10,000,000,000 Jim
1. Family Household 10 1,000,000,000 Spohrer’s
2.Neighborhood Street 100 100,000,000 Kensington
3. Community Block 1000 10,000,000 Bird Land
4. Urban-Zone District 10,000 1,000,000 SC Unified
5. Urban-Center City 100,0000 100,000 Santa Clara
6.Metro-Region County 1,000,000 10,000 SC County
7. State Province 10,000,000 1,000 CA
8. Nation Country 100,000,000 100 USA
9. Continent Union 1,000,000,000 10 NAFTA
10. Planet World 10,000,000,000 1 UN
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Universities Worldwide Accelerating Regional Development
“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”
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What are the benefits of top-ranked universities?% WW GDP and % WW Top-500-Universities
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 0,7489x + 0,3534R² = 0,719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
% g
loba
l G
DP
% top 500 universities
Strong Correlation (2009 Data): National GDP and University Rankingshttp://www.upload-it.fr/files/1513639149/graph.html
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What are the benefits of more education? Of higher skills?
…But it can be costly, American student loan debt is over $900M
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Four Missions
Knowledge Transfer (Teaching)
Knowledge Creation (Research)
Knowledge Application (Entrepreneurship)
Knowledge Integration (Bridge Silos)
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Big Business: Forbes Global 2000
Totals: Largest Publically Traded Businesses– $36 trillion in revenues (45% of 2011 WW GDP)
– $2.64 trillion in profits
– $149 trillion in assets
– $37 trillion in market value
– Employ 83 million people worldwide (~1% of 2011 WW Population)
Sectors: – Financial (478), Oil & Gas (131)
Nations– US (524), Japan(258)
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Portugal (0.12/0.3/0.6)
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United States (4.5/26/30)
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Denmark (0.08/0.5/0.8)
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Sweden (0.1/1.25/2.2)
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IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBM’s growth ; ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 104.5BNet Income - $ 17.6BEPS - $ 15.25 (10 yrs of
EPS d/digit growth)Net Cash - $18.2B
24% of IBM’s revenue in Growth Market countries; growing at 7% ( @cc) in 2012
Number 1 in patent generation for 20 consecutive years ; 6,478 US patents awarded in 2012
More than 40% of IBM’s workforce conducts business away from an office
5 Nobel Laureates10 time winner of the President’s National Medal of Technology & Innovation – latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business & Innovation in 2011
New Era in IBM’s Leadership
IBM’s Initiatives for Growth
IBM has ~425,000 employees worldwide
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What’s UP with IBM? University Programs
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Most people say, “IBM makes computers”
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Those in-the-know say, “IBM is helping to build a Smarter Planet…”
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A Smarter Planet is built from smarter service systems…
INSTRUMENTED
We now have the ability to measure, sense and see the exact condition of practically everything.
INTERCONNECTED
People, systems and objects can communicate
and interact with each other in entirely new
ways.
INTELLIGENT
We can respond to changes quickly and accurately, and get better results
by predicting and optimizing
for future events.
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
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City challenge: buildings and transportation
Ryan Chin:Smart Cities
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Streetline: Instrumented-Interconnected-Intelligent
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Example: Streetline
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Neonatal ICU: Instrumented-Interconnected-Intelligent
© 2013 BM CorporationIBM University Programs worldwide, accelerating regional development (IBM UPward)IBM GMU External Relations 2012
52 IBM GMU External Relations 201252
A city is essentially a system of service systems—transportation, healthcare, public safety and education.
To enable a Smarter City, IBM is working to improve the quality & efficiency of service systems and how they operate and function.
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Cities: land-population-energy-carbon
Carlo Ratti:Senseable Cities
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Four commandments for cities of the future: Eduardo Paes at TED2012
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SC IOC as a Platform for Innovation
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58
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision.
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal, Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15, 2012 Apply by April 27th
Healthcare SmartCamp kickstart - Miami - May 15, 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24, 2012 Apply by May 3rd
SmarterCities SmartCamp kickstart - New York - May 24, 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 & 21, 2012 Apply by May 25th
North America Regional SmartCamp - Boston - June 20 & 21, 2012 Apply by May 25th
apply now at www.ibm.com/isv/startup/smartcampapply now at www.ibm.com/isv/startup/smartcamp
Exclusive Networking andMentoring eventExclusive Networking andMentoring event
North America SmartCamp lead: Eric Apse, [email protected] Programs lead: Dawn Tew, [email protected]
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IBM University Programs:What We Do: The “6 R’s” (not to be confused with 3 R’s)
1. ResearchResearch awards focus on grand challenge problems and big bets
https://www.ibm.com/developerworks/university/research
2. ReadinessAccess to IBM tools, methods, and course materials to develop skills
https://www.ibm.com/developerworks/university/academicinitiative
3. RecruitingInternships and full-time positions working to build a smarter planet
http://www.ibm.com/jobs
4. RevenueImprove performance, the university as a complex enterprise (city within city)
http://www.ibm.com/services/us/gbs/bus/html/bcs_education.html
5. ResponsibilityCommunity service provides access to IBMers expertise/resources
http://www.ibm.com/ibm/ibmgives/
6. RegionsRegional innovation ecosystems – incubators, entrepreneurship, jobs
http://www.ibm.com/ibm/governmentalprograms/innovissue.html
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Up-SkillCycle
University-Region1University-Region1
University-Region2University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition/ New IBM BU (Growing)
= High-Productivity/ Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoIBMer on Campus role(help create graduateswith Smarter-Planet skills,help create Smarter Planetoriented new ventures;Refresh skills
= Graduates withSmarter Planet skills
IBMIBM
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A Framework for Global Civil Society
Daniel Patrick Moynihan said nearly 50 years ago: "If you want to build a world class city, build a great university and wait 200 years." His insight is true today – except yesterday's 200 years has become twenty. More than ever, universities will generate and sustain the world’s idea capitals and, as vital creators, incubators, connectors, and channels of thought and understanding, they will provide a framework for global civil society.
– John Sexton, President NYU
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Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes,
stored memoryand knowledge)
earth(molecules &
stored energy)
written laws(governance and
stored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value,
“economic energy”)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems & Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populations…To discover the world’s architectures and mechanisms for computing non-zero-sum
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ISSIP.org (pronounced I-ZIP)
Five Short Surveys– Societies
– Centers
– Courses
– Methods
– Policies
HSSE-2014– July 2014
– Krakow, Poland
Email: [email protected]
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IBM Almaden Research Center, Silicon Valley/San Jose, CA
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Thank-You! Questions?
Dr. James (“Jim”) C. SpohrerInnovation Champion & Director, IBM University Programs worldwide accelerating regional development (IBM UPward)[email protected]
“Instrumented, Interconnected, Intelligent – Let’s build a Smarter Planet.” – IBM“If we are going to build a smarter planet, let’s start by building smarter cities” – CityForward.org“Universities are major employers in cities and key to urban sustainability.” – Coalition of USU
“Cities learning from cities learning from cities.” – Fundacion Metropoli“The future is already here… It is just not evenly distributed.” – Gibson
“The best way to predict the future is to create it/invent it.” – Moliere/Kay“Real-world problems may not/refuse to respect discipline boundaries.” – Popper/Spohrer
“Today’s problems may come from yesterday’s solutions.” – Senge“History is a race between education and catastrophe.” – H.G. Wells
“The future is born in universities.” – Kurilov“Think global, act local.” – Geddes
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T-shaped professionalsdepth & breadth
BREADTH
DE
PT
H
(analytic thinking & problem solving)
Many culturesMany disciplines
Many systems(understanding & communications)
Deep in one d
iscip
line
Deep in one sys
tem
Deep in one cu
lture
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Systems-Disciplines Framework: Depth & BreadthSystems that focus on flows of things Systems that governSystems that support people’s activities
transportation & supply chain water &
waste
food &products
energy & electricity
building & construction
healthcare& family
retail &hospitality banking
& finance
ICT &cloud
education &work
citysecure
statescale
nationlaws
social sciences
behavioral sciences
management sciences
political sciences
learning sciences
cognitive sciences
system sciences
information sciences
organization sciences
decision sciences
run professions
transform professions
innovate professions
e.g., econ & law
e.g., marketing
e.g., operations
e.g., public policy
e.g., game theory and strategy
e.g., psychology
e.g., industrial eng.
e.g., computer sci
e.g., knowledge mgmt
e.g., stats & design
e.g., knowledge worker
e.g., consultant
e.g., entrepreneur
stake
holders Customer
Provider
Authority
Competitors
resources
People
Technology
Information
Organizations
change History
(Data Analytics)
Future(Roadmap)
value
Run
Transform(Copy)
Innovate(Invent)
Observe Stakeholders (As-Is)
Observe Resource Access (As-Is)
Imagine Possibilities (Has-Been & Might-Become)
Realize Value (To-Be)
disciplines
systems
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The New Normal: Smarter Systems
Computational System
Smarter TechnologyRequires investment roadmap
Service Systems: Stakeholders & Resources
1. People 2. Technology3. Shared Information4. Organizations
connected by win-win value propositions
Smarter Buildings, Universities, CitiesRequires investment roadmap
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In Conclusion: Two Books To Help Us All Prepare For Change
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University: Four Missions
Knowledge– 1. Transfer (Teaching)
– 2. Creation (Research)
– 3. Application (Benefits)
• Commerce/Entrepreneurship• Governance/Policymaking
– 4. Re-Integration (Challenge)
• Innovativeness, Equity• Sustainability, Resilience
Nested, Networked Holistic Service Systems– Flows
– Development
– Governance
Nation
State/Province
City/Metro
UniversityCollege
K-12
Cultural &ConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob Creator/Sustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
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Universities Worldwide Accelerating Regional Development
“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”
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Economic Shift in National Economies
Daryl Pereira/Sunnyvale/IBM@IBMUS,
42%6433 3 1.4Germany
37%261163 2.1Bangladesh
19%201070 1.6Nigeria
45%6728 5 2.2Japan
64%692110 2.4Russia
61%661420 3.0Brazil
34%391645 3.5Indonesia
23%7623 1 5.1U.S.
35%23176014.4India
142%29224925.7China
40yr ServiceGrowth
S%
G%
A %
Labor% WW
Nation
World’s Large Labor ForcesA = Agriculture, G = Goods, S = Service
20102010
NationMaster.com, International Labor OrganizationNote: Pakistan, Vietnam, and Mexico now larger LF than Germany
US shift to service jobs
(A) Agriculture:Value from harvesting nature
(G) Goods:Value from making products
(S) Service:Value from
IT augmented workers in smarter systemsthat create benefits for customers
and sustainably improve quality of life.
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Growth of Service Revenue at IBM
SOFTWARE
SYSTEMS(AND FINANCING)
SERVICES
2010 Pretax Income Mix Revenue Growth by Segment
Services
Software
Systems
44%
17%
39%
IBM Annual Reports
What do IBM Service Professionals Do? Run IT & enterprise systems for customers,help Transform customer processes to best practices, and Innovate with customers.
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California Human Development Report 2011:Measuring quality-of-life…. http://w
ww
.measureofam
erica.org/docs/AP
ortraitOfC
A.pdf
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Smarter City Intelligent Operations Center (SC IOC)
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Measuring Impact
SSME: IBM Icon of Progress & IBM Research Outstanding Accomplishment– Internal 10x return: CBM, IDG, SDM Pricing & Costing, BIW COBRA, SIMPLE, IoFT, Fringe, VCR
• Key was tools to model customers & IBM better• Also tools to shift routine physical, mental, interactional & identify synergistic new ventures• Alignment with Smarter Planet & Analytics (instrumented, interconnected, intelligent)• Alignment with Smarter Cities, Smarter Campus, Smarter Buildings (Holistic Service Systems)
– External: More than $1B in national investments in Service Innovation activities
– External: Increase conferences, journals, and publications
– External: Service Science SIGs in Professional Associations
– External: Course & Program Guidelines for T-shaped Professionals, 500+ institutions
– External: National Service Science Institutions, Books & Case Studies (Open Services Innovation)
Service Research, a Portfolio Approach– 1. Improve existing offerings (value propositions that can move the needle on KPI’s)
– 2. Create new offerings (for old and new customers)
– 3. Improve outcomes insourcing, outsourcing, acquisitions, divestitures (interconnect-fission-fusion)
– 4. For all three of the above, improve customer/partner capabilities (ratchet each other up)
– 5. For all four of the above, increase patents and service IP assets (some donated to open forums)
– 6. For all five of the above, increase publications and body-of-knowledge (professional associations)
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Who I am (http://www.service-science.info/archives/2233)
Director IBM Global University Programs since 2009– Global team works with 5000 university world wide (http://www.ibm.com/university)
– 6 R’s: Research (Awards), Readiness (Skills), Recruiting, Revenue, Responsibility, Regions
– Transform “IBM on Campus” brand awareness (“Smarter Planet/Smarter Cities”)
– Create “Urban Service System” Research Centers & U-BEEs Founding Director of IBM's first Service Research group from 2003-2009
– Almaden Research Center, San Jose, CA
– 10x ROI with four IBM outstanding and eleven accomplishment awards
– Improve existing offerings, create new, portfolio synergies, partners, patents, publications
– I know/work with service research pioneers from many academic disciplines• I advocate for Service Science, Management, Engineering, and Design (SSME+D)
– Short-term: Curriculum (T-shaped people, deep in an existing discipline)– Long-term: New transdiscipline and profession (awaiting CAD tool)
• I advocate for ISSIP (“one of the founding fathers”)• Co-editor of the “Handbook of Service Science” (Springer 2010)
Other background (late 90’s and before)– Founding CTO of IBM’s Venture Capital Relations group in Silicon Valley
– Apple Computer’s (Distinguished Engineer Scientist and Technologist) award (90’s)
– Ph.D. Computer Science/Artificial Intelligence from Yale University (80’s)
– B.S. in Physics from MIT (70’s)
© 2013 BM CorporationIBM University Programs worldwide, accelerating regional development (IBM UPward)78
What is the future? We can imagine many possibilities…
Kurzweilai.net
© 2013 BM CorporationIBM University Programs worldwide, accelerating regional development (IBM UPward)7979
Many culturesMany disciplines
Many systems(understanding & communications)
Deep
in o
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Deep
in o
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stem
Deep
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lture
© 2013 BM CorporationIBM University Programs worldwide, accelerating regional development (IBM UPward)
Outline
IBM: 2015 Roadmap
IBM UP: 2013 Priorities
© 2013 BM CorporationIBM University Programs worldwide, accelerating regional development (IBM UPward)
IBM: 2015 Roadmap (Revenue Growth)
© 2013 BM CorporationIBM University Programs worldwide, accelerating regional development (IBM UPward)
IBM UP: 2013 Priorities (Adaptive)
PRIORITY AREA
Rese
arch
Rea
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ess
Recru
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Reve
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e
Responsibility
Reg
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s
Smarter Cities and Service Innovation- ENTREPRENEURSHIP (Smart Camps & GEP, U-BEEs, Students for a Smarter Planet, etc.)- INTERNET OF THINGS (Instrumented, Interconnected, Intelligent)- LIVING LABS (Triple Helix Innovations, Smarter Buildings, Asset Management, CityForward.org)- QUALITY-OF-LIFE (Holistic Modeling (CityOne), STEM Education Pipeline, Jobs & Entrepreneurship)
Cloud & Analytics, Cyber Security & Social Biz- WATSON DEEP-QA (Analytics Skills, Massive Analytics, Stream Computing) - BIG DATA (High Performance Computing, Grand Challenges, Boost University Rankings)- SHARED SERVICE (On-line education, IBM Cloud Academy, IBM Academic Cloud, VCL)
Growth Markets- SKILLS GAP (2015 Roadmap requires special focus and emphasis on ramping up global talent)- REGIONAL INNOVATION ECOSYSTEMS (Smarter City Challenge, Universities as Living Labs)- TANDEM AWARDS (connect developed & emerging Twin Towns & Sister Cities to Boost Quality)- ACCELERATING INNOVATION (Bi-Directional Learning’ To Be The Best Learn From The Rest)
Collaborative Innovation Centers & Global Entrepreneurs-- STUDENTS FOR A SMARTER PLANET (Millennials, Social Media, Entrepreneurs)-- ON CAMPUS IBMERS (Checklist for University Relationship Maturity Audit)-- IBM CENTERS (CAS, IIE, University Delivery Centers, Research Collaboratories, etc.)-- ALIGNMENT (IBM Cloud Academy, City Shared Service, Smarter City Challenge, etc.)
Events & Ecosystem Alignment- BIG EVENTS (Social Media, Students for a Smarter Planet - SFSP, Entrepreneurs and U-BEE’s, etc.)- EXTERNAL STAKEHOLDERS (Professional Associations, National Academies, Science Foundation)- INTERNAL STAKEHOLDERS (S&D, GBS, GTS, STG, SWG, HR, CC&CA, IDR, VC, etc.)
Awards Programs- CLASSICS: Shared University Research, Open Collaborative Research, Faculty, PhD Fellowships- SPECIALS: Special Award Programs, Named Awards, Smarter Planet Curriculum Awards- LEVERAGE: Leverage IBM CCC&A with government, foundation, and other external award programs
© 2013 BM CorporationIBM University Programs worldwide, accelerating regional development (IBM UPward)
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