PORTALBY TEAM-BITS: MARK ADAMS, ELISHA MCGOWAN, SOPHIA
KAPELLAS, NATALIA DYUBANOVA
INTRODUCTION/AGENDA
• PRODUCT ATTRIBUTES
• TARGET MARKET
• PRICE
• DISTRIBUTION
• PROMOTION
• ADVERTISEMENT
PRODUCT ATTRIBUTES
• NAME: PORTAL TOUCH SCREEN SHOWER SYSTEM
• BENEFITS:
• CONVENIENCE
• ACCURACY
• SAVES ON WATER COST
• BRANDING: “IT WILL BRING YOU TO ANOTHER PLACE”
PACKAGING
TARGET MARKET
• DEMOGRAPHICS:
• NOT GENDER ORIENTATED
• AGES 25-50
• $55,000 + PER YEAR
• BUSINESS PROFESSIONALS
• COLLEGE/UNIVERSITY EDUCATED
• CONDO AND HOME-OWNERS
• PSYCHOGRAPHICS:
• EXTROVERTS
• LIFESTYLES OF THE RICH AND THE FAMOUS
TARGET MARKET
• BEHAVIOURAL:
• SERVICE AND CONVENIENCE
• MEDIUM USAGE (ONCE A DAY)
• ACCURACY
• QUALITY
• STRONG LOYALTY STATUS
• GEOGRAPHIC'S:
• URBAN (CITY)
PRICE
• PRESTIGE PRICING (HIGH-QUALITY)
• $2500-3500
• CUSTOMIZATION
• RANGE
• PRICE INCLUDES INSTALLATION FEES
DISTRIBUTION
• IN STORE SALES
• STORES:
• RONA
• LOWE’S
• HOME DEPOT
• PLUMBING CONTRACTORS
• POSSIBLY MERGING INTO ONLINE RETAILING
PROMOTION
• SOCIAL MEDIA:
• ONLINE ADS
• YOUTUBE ADS
• TV ADS
TV ADVERTISEMENT