The Humble Lamppost
Jason Warwick [email protected] +44 7834 998151|September 2015
UrbanDNA
What is the Humble Lamppost?
Introducing UrbanDNA 2
A dozen things to do
with a lamppost that are not about
light
UrbanDNA
A smart city is one that …dramatically increases the pace at which it improves its sustainability and resilience,…by fundamentally improving how it engages society, how it applies collaborative leadership methods, how it works across disciplines and city systems, and how it uses data and integrated technologies,…in order to transform services and quality of life to those in and involved with the city (residents, businesses, visitors)ISO Definition
UrbanDNA
Why the Humble Lamppost?
The Humble Lamppost
60-90m
€3 bln50-75%
2.6 mln
20-50%75%
€1.9 bln
Estimated nos. streetlights across Europe
Approx. annual street lighting energy cost
Energy saving potential thru SLL/LED
GHG equivalent in removing #cars from EU roads
Proportion of city’s energy bill from streetlights
Percentage of streetlights over 25yrs old
Annual energy saving from SSL/LED
• Bootstrap the Smart City• An open affordable component-based city
lighting solution • …that enables other smart city initiatives;• delivered collaboratively between cities &
Industry• to speed integrated valuable delivery
…VISION
…& BENEFITSSociety
Cities
Industry
• Better experience• Safer society • Pride in community• Efficiencies
• Speed to value• Image • Confidence
• Reduced procurement cost• New market• Revenue / Profit• Brand• Export potential
UrbanDNA
The ‘Humble Lamppost’ EIP Commitment is a highly visible EIP “quick win”
25 committed organisations from 7 EU countries (including 8 Sherpa Organisations); with an additional 20 commitment leads seeking to join – in total over 300 organisations
Sighted by Commissioner Kroes, and the EIP Hi-Level Group as an important EIP “Quick Win”
Broad representation from leading global lighting Industry, major regional energy providers, academia and not-for-profit – and cities / city networks
Goals to:• Deliver fast significant financial savings,
and GHG reductions• Multi-purpose the lampposts, to capture
additional benefits (air quality & noise monitoring, wifi, CCTV, traffic monitoring)
Led by two Sherpa organisations:
The Humble Lamppost
“10 Million Smart Lampposts across EU Cities”
innovate incubate accelerateUrban
Reinforcing the EIP Goals:
Proven technology
Scale
Accelerate
Impact
Common Solutions
Integrated Approach
Collaboration
UrbanDNA The Humble Lamppost
SCA7 Cities
4 of Finnish ‘6-pack’
7+ NL cities
Liguria
Fruili
Whole of Estonia
200k
250k
100k
100k
100k100k
A Network of ‘humble lamppost’ city-grouping Pace-Setters
287k
Paris
100k
Madrid
200k
SW DE
100k
EIPHumble
LamppostInitiative
‘Hub’
Note:committed city-clusters. Dec 2104
~1.5 million ‘addressable’ lighting points
Aggregating demand to disrupt and bring innovation to the market
Where are the UK Cities!?
UrbanDNA
An Open Platform Architecture
The Humble Lamppost
Hum
ble
Lam
ppos
t
Urban Platform
Infrastructure
Connectivity
DevicesLampposts, Lamps, bulbs
displays, speakers, CCTV, ibeacon
SensorsLight, temperature, co2,
microphone, PiR, bluetooth
Wifi Mesh, RF, 3G, LTE, RADIO, ADSL, white space
Device & Sensor ManagementControl
Lamp monitoringEnergy monitoring
Scheduling, Interfaces
ConnectorsLegacy devices & sensor
integration , appsData shaping
Urban Services
DashboardsEnergy Mgt
light mgt
Citizen AppsBusiness
enablementCare Optimizer
Data ServicesIngest,
Interpret,analyse
City AppsCity Resilience
Asset Management
External DataSocial media
Weather, Traffic, maps
Open DataMeta Data
Revenue streams
UrbanDNA
Emerging Industry Ecosystem
The Humble Lamppost8
•Lighting•Pole Manufacturers•Electro-technical Systems•CMS•‘Smart’ equipment•Connectivity•Data Brokers•Operations & Maintenance•Power & utilities
UrbanDNA
The UK Challenge• Across Europe a huge market opportunity is being
missed:• €300m in 150 contracts for 1st H 2015 for smart lampposts
• European competition is forging ahead:• At least two German companies have smart lampposts to
market• Germany is creating their own DIN standards for smart
lampposts• 40 city's in The Netherlands are working together to create
demand• No clear government leadership, despite huge cost
saving potential and societal benefits• Lack of awareness and legacy buying behaviour in UK
local government
Introducing UrbanDNA 9
Collaboration is key to success with EU & UK markets
UrbanDNA
UK Opportunities• World leading products and business's which need to
build a strong competitive ecosystem to exploit UK market and compete in Europe.• Exploitation of existing relationships to expand product
foot print vertically• Accelerate sales by aggregating demand using common
business cases, solutions and blueprints.• Explore innovative business models & funding;
• Revenue based models – light as a service• European Investment Bank for aggregated large scale projects
(€30 million)The Humble Lamppost 10
Drive a ground up approach where SME’s collaborate to create compelling services & solutions
UrbanDNA
Questions?
The Humble Lamppost 11
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