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Planning Content for Multiple Media
and Multiple
the planning process
the planning process1. Understand the characteristics (form) that will best tell the story
the planning process1. Understand the characteristics (form) that will best tell the story
2. Break down the story: what are the different parts?
the planning process1. Understand the characteristics (form) that will best tell the story
2. Break down the story: what are the different parts?
3. Which characteristic (form) would best tell each part of the story?- Is there ROI?
story forms
story forms
PRIMARY
Text
Audio
Photos
Video
Graphics
story forms
PRIMARY
Text
Audio
Photos
Video
Graphics
ALTERNATIVE
Lists
Q&A
Charticle
Annotated Photos
Maps
Break Down
the Story
Return on investment?
Return on investment?
1.Does it have an audience?
Return on investment?
1.Does it have an audience?
Who is it?
Return on investment?
Return on investment?
2.Do we have the resources? (Skills, technology and time)
Return on investment?
2.Do we have the resources? (Skills, technology and time)
Specifically, who and how?
Return on investment?
Return on investment?
3. Will it generate traffic/readership and/or provide a public service and/or have a long shelf life?
Return on investment?
3. Will it generate traffic/readership and/or provide a public service and/or have a long shelf life?
If there are no ‘yes’ answers here, do not move forward
Group Exercise
Group Exercise
Break down the story
Group Exercise
Break down the story
Determine best form
Group Exercise
Break down the story
Determine best form
Test for ROI
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