Download - Place Matters: The Young & Restless and the San Diego Region, April 2012

“PlaceMa)ers.”‐WhyqualityoflifeispivotaltotheSanDiegoregion’s

abilitytoa)ractandretaintoptalent.EquinoxCenter,April2012

Source:CEOsforCiKes,ImpresaConsulKng,Yankelovich2005equinoxcenter.org

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WhereisSanDiego'sToughestCompeKKoninA)racKngYoungProfessionals?

FrequencyofAppearancesinNaKonalLisKngsofTop10CiKesforYoungProfessionals/Young

Adults(2010‐2011)(Top10MostFrequentlyListedCi7esPlusSan

Diego)

September2011

#ofApp

earancesAmon

gTopTenLists(of9

Total)

HowlikelyaretheYoung&Restlesstoliveinurbancenters

comparedtoallAmericans?

1980:10%...

1980:12%...

1990:29%...

2009:42%morelikely

Source:CEOsforCiKes,ImpresaConsulKng,2011

54%

23%

URBANCENTER

Source:CEOsforCiKes,ImpresaConsulKng,2011

PercentageGrowthinYoung&RestlessSanDiegoMetroArea

2000‐2009

NONURBANCENTER

equinoxcenter.org

UBSMovesBacktoNYC

“ItturnsoutthatasuburbanlocaKonhasbecomealiabilityinrecruiKngthebestandbrightestyoungbankers,whowanttoliveinManha)anorBrooklyn,notinStamford,ConnecKcut.”

‐TheNewYorkTimes,June9,2011“AgerLeavingCity,BigBankMullsaReturn”

equinoxcenter.org

Driver’slicensea)ainmentdeclining1983‐2008

17yearolds 19yearolds20somethings

30somethings

19% 12% 10% 5%

Source:UniversityofMichiganTransportaKonResearchInsKtute,Dec2011equinoxcenter.org

Vehicleownershipdeclining

"Wehavetofacethegrowingrealitythattodayyoungpeopledon'tseemtobeasinterestedincarsaspreviousgeneraGons.”

‐ToyotaUSAPresidentJimLentz

“Idon’tthinkthecarsymbolizesfreedomtoGenYtotheextentitdidBabyBoomers.”

‐FordMotorCo.GlobalTrendsandFuturingManagerSherylConnelly

equinoxcenter.org

Yes,definitely27%

Probably41%

Probablynot22%

Definitelynot10%

Q:DoyouseeyourselflivingintheSanDiegoregionin5or10years?

Informalpoll:4918‐35yearoldsinSanDiegoCounty,2012equinoxcenter.org

Q:WhattypesoffeaturesorameniKesdoyouvaluemostindeterminingthekindofplaceyou’dliketolive?

Informalpoll:4918‐35yearoldsinSanDiegoCounty,2012equinoxcenter.org

photo:SamHodgson,VoiceofSanDiego

equinoxcenter.org

FindingsfromEquinoxCenter’s2012SanDiegoRegionalQualityofLifeDashboard

Formoreonthe“Young&Restless,”visit:www.equinoxcenter.org/research‐topics/prosperity/youngandrestless.html

EquinoxCenterisanon‐profit,non‐parKsanresearchandpolicycenteradvancingeconomicallyandenvironmentallysoundsoluKonsforgrowthintheSanDiegoregion.IfyoufoundthispresentaKonofvalue,pleaseconsidersupporKngourwork:h)p://www.equinoxcenter.org/donate.html.