2. Introduction Pinterest is a Pin Board style Social Photo and
Video Sharing site launched in 2009 by Cold Brew Labs Inc.
Pinterest is the Fastest growing Social Networking Service in the
World. Pinterest is a visually focused images sharing site,
centered on interest, lifestyles, and planning. It is a social
network that allows users to visually share, curate, and discover
new interests by posting, also known as pinning, images or videos
to their own or others pinboards (i.e. a collection of pins,
usually with a common theme). Pinterest allows users to create and
manage image collections according to related theme. It allows
users to browse others Pin Boards for Re-Pin for their
3. History The evolution of Pinterest is based on the shared
interest of its users and relies on its members to produce the
content. The most popular categories, as of March 2012, were home,
arts and crafts, style/fashion, and food. Development of Pinterest
began in December 2009, and the site launched as a closed beta in
March 2010. The site proceeded to operate in invitation-only open
beta. Founded by Ben Silbermann, Paul Sciarra, and Evan Sharp to
create community of Pinners who can easily share their interests
and ideas with each other. Silbermann said he personally wrote to
the site's first 5,000 users offering his personal phone number and
even meeting with some of its users. Nine months after the launch
the website had 10,000 users. Silbermann and a few programmers
operated the site out of a small apartment until the summer of
2011.
4. About CEO Ben Silbermann is an American Internet
entrepreneur who co-founded Pinterest, a virtual pinboard which
lets users organize images, links, recipes and other things. His
Nationality is America. His Spouse is Divya Bhaskaran. His net woth
is $100 million
5. Home Page
6. Things can be done on Pinterest Pin: An image posted to
Pinterest Pinning: The act of visually sharing content Pin Board: A
set of theme-based pins. Repin: Reposting somebody elses pin Pin It
Button: Button that can be place on websites Pinner: The person who
does the sharing
7. Success After the launch of an iPhone app in early March
2011, brought in a more than expected number of downloads. In
December 2011, the site became one of the top 10 largest social
network services, according to Hitwise data, with 11 million total
visits per week. In January 2012, comScore reported the site had
11.7 million unique users, making it the fastest site in history to
break through the 10 million unique visitor mark. According to
Experian Hitwise, the site became the third largest social network
in the United States in March 2012, behind Facebook and Twitter.
The Co-founder Paul Sciarra left his position at Pinterest in April
2012 for a consulting job as entrepreneur in residence at
Andreessen Horowitz. On 10 August 2012, Pinterest no longer
required a request or an invitation to join the site. In addition,
the Pinterest app for Android and iPad was also launched on August
14, 2012.
8. Success On September 20, 2012 Pinterest announced the hiring
of its new head of engineering, Jon Jenkins. Jenkins came from
Amazon, where he spent eight years as an engineering lead and was
also a director of develop tools, platform analysis and website
platform. In October 2012, Pinterest announced a new feature that
would allow users to report others for negative and offensive
activity or block other users if they do not want to view their
content. Pinterest said they want to keep their community "positive
and respectful."Also in October, Pinterest launched business
accounts allowing businesses to either convert their existing
personal accounts into business accounts, or start from scratch. In
March 2013, Pinterest acquired Livestar. Terms were not disclosed.
In October 2013, Pinterest acquired Hackermeter. The companys
co-founders, Lucas Baker and Frost Li, joined Pinterest as
engineers.
9. Success According to Alexa Traffic Ranks Global Rank is 26.
Country Percent of Visitors Rank in Country United States 44.9% 12
India 9.1% 17 United Kingdom3.9% 19 Canada 3.1% 14 France 2.4%
35
10. Awards Pinterest won the Best New Startup of 2011 at the
TechCrunch Crunchies Awards . At the 2012 Webby Awards, Pinterest
won best social media app and people's voice award for best
functioning visual design.
11. Business pages Pinterest also allows businesses to create
pages aimed at promoting their companies online.Such pages can
serve as a "virtual storefront/" In one case study of a fashion
website, users visiting from Pinterest spent $180 compared to $85
spent from users coming from Facebook. These users spent less time
on the company's website, choosing instead to browse from the
company's pinboard. Further brand studies have continued to show
Pinterest is more effective at driving sales than other forms of
social media. In 2013, Pinterest introduced a new tool called 'Rich
Pins', to enhance the customer experience when browsing through
pins made by companies. Business pages can include various data,
topics and information such as prices of products, ratings of
movies or ingredients for recipes.
12. Is Pinterest Important for your Business? Pinterest is
growing very fast, daily unique visitors of Pinterest is nearly 1.5
million and spending an around 15 minutes a day on the website. In
January 2012, Pinterest drive greater traffic to websites than
combined Google Plus, Youtube, LinkedIn and Reddit traffic. So,
Pinterest offers opportunity to Businesses and Internet Marketers
to grow their business. You can tag other Pinterest user in your
pins it will help to grow your network, you can use @username to
tag. You can pin interesting and informative videos on Pinterest.
You can share videos from youtube and other videos sharing websites
easily. You can create your own videos to share on Pinterest
13. Branding your business on Pinterest Set-up A New Business
Account http://business.pinterest.com
14. Create Business Account
15. Next Step.. Follow 5 Boards then
16. Verify your Business Account
17. Interesting thing about Pinterest Pinterest is now the
third most popular social network Pinterest was the fastest social
network to hit the 10 million visitor mark Pinterest referrals
spend 70% more money than visitors referred from non-social
channels Call-to-action pins increase Pinterest engagement by 80%
Pinterest has 85 million unique visitors each month 80% of
Pinterest users are women, while 50% of all Pinterest users have
children Total unique visitors to Pinterest has increased by
2,702.2% since May 2011
18. Interesting thing about Pinterest Over 80% of Pins are
Repins Pinterest reached 10 million users in 1/3 of the time it
took Twitter to do the same 25% of Fortune Global 100 companies are
on Pinterest Over 1/5 of Facebook users are on Pinterest Pinterest
attracts 1,090 visitors per minute Users spend 4.5 more time on
Pinterest than Linkedin Pinterest drives more revenue per click for
eCommerce sites than Facebook or Twitter.
19. Growing Market in Social Networking In October 2013,
Facebook, which raised $2.33 billion. Twitter which has raised
$1.16 billion. Pinterest won a $225 million round of equity funding
that valued the website at $3.8 billion. In May 2014, The company
said it raised a $200 million investment that values it at $5
billion, making Pinterest one of the most valuable venture-capital
backed startups in the world.
20. Pinterest is universal Pinterest appeals to a wide variety
of audiences