PINTEREST MARKETING
Sejal Visawadia
WHAT IS PINTEREST?
• Pinterest is a Pin Board style Social Photo and Video
Sharing site launched in 2009 by Cold Brew Labs Inc.
• Pinterest is the “Fastest growing Social Networking
Service in the World.”
• Pinterest allows users to create and manage image
collections according to related theme.
• It allows users to browse other’s Pin Boards for Re-Pin
for their collections and Likes photos.
WHAT IS A PIN?
A pin is an image added to Pinterest. A pin can be a dded from a website using the Pin It button, or you can upload images from your computer. Each pin added using the Pin It button links back to the site it came from.
WHAT IS A REPIN?
A repin is adding an image you find while browsing Pinterest to your own board. When you repin an image, the user who first pinned the image will also get credit. Repins maintain the source-link of the image no matter how many times it’s repinned.
HOW TO REPIN AN IMAGE
There are two ways to repin an image:
When viewing a pin in thumbnail-view, mouse-over the pin and click the Repin button.
When you're viewing a pin in full-size view, click the Repin button at the top-left corner.
After you click Repin, choose a board. You can edit the description of the pin and choose to share it on Facebook and/or Twitter.Then click Repin.
WHAT IS THE DIFFERENCE BETWEEN LIKING AND REPINNING?
Liking a pin adds the image to your profile’s Likes section; the image does not get added to one of your boards.
Repinning an image allows you to categorize the image onto one of your boards. You can edit the description of a repin. The source-link of an image is saved automatically, no matter how many times it’s repinned.
SOME INTERESTING FACTS ABOUT PINTEREST
• Women are more favored than men on Pinterest.
IS PINTEREST IMPORTANT FOR YOUR BUSINESS?
Pinterest is growing very fast, daily unique visitors of
Pinterest is nearly 1.5 million and spending an around
15 minutes a day on the website.
In January 2012, Pinterest drive greater traffic to
websites than combined Google Plus, Youtube,
LinkedIn.
So, Pinterest offers opportunity to Businesses and
Internet Marketers to grow their business.
PINTEREST MARKETING
Register at Pinterest
and create a username,
you can use business name as your
username.
PINTEREST MARKETING
•At the time of setting up your Pinterest account, add a
paragraph about you, add your business name on your
profile and your business description and keyword-rich text
in your About Description.
• Add your website or blog URL in your profile.
PINTEREST MARKETING
•After creating a Pinterest account, you can create online
Boards on different topics related to your business and
then you can add videos and images to your Boards by
pinning them.
•Name your pin boards according to your services and
products. Be creative to name your pin board.
•You need to keep your board names interesting but short.
PINTEREST MARKETING
• Connect your Pinterest account to your other social
media sites like Facebook and Twitter to get most visibility
for your pins; it will help you to gain your followers
.
• Integrate your Pinterest account with Facebook’s
timeline; this is very powerful featuring which able to post
your content on both the side at same time.
PINTEREST MARKETING
Follow other Pinterest users with related
theme and in your local area.
PINTEREST MARKETING
Put a Pinterest follow button on
your website so that visitor of
your website can follow you or
your business on Pinterest
easily.
PINTEREST MARKETING
• Pin lots of quality images and videos on your
board.
• Infographics are the highly popular content
these days. People likes Infographics, so develop
some Infographics related to your business and
Pin it on Pinterest.
PINTEREST MARKETING
You can tag other Pinterest user in your pins
it will help to grow your network, you can
use @username to tag.
PINTEREST MARKETING
Not just pin your own
unique stuffs as well
as repin other’s pin, it
will help to increase
your follower.
PINTEREST MARKETING
Always write an informative description at
the time of Pin an image. This description
will use when other people will Re-pin it. You
can use your business name in the
description for branding of your business.
PINTEREST MARKETING
Choose keywords accordingly your business
and add in image’s description so that other
people can find your images at time of
searching.
PINTEREST MARKETING
If you want to see who is pinning your
images videos, you can find it on this url
http://pinterest.com/source/yoursite just
replace “yoursite” with your website url
PINTEREST MARKETING
You can add your price on your pins, if you
want your own Pinterest shop. Just add $
symbol followed by item’s price in your
image’s description. If you add prices to
your Pin, these pins will be featured in
Pinterest’s Gift section
PINTEREST MARKETING
If you host and participate in any events like
webinars or other classes you use the
material and pictures and videos of events
PINTEREST MARKETING
You can use Pinterest Board for case
studies; Turn your text case studies into
beautiful and interesting pictures or videos
people will like it
PINTEREST MARKETING
You can run a Pinterest contest for your
reader. Invite your readers to Pin links and
images from your blog post or website and
inspire them. You can offer a prize for it. You
can create a board for discounts coupons
and update regular discounts information
about your business on it.
PINTEREST TOOLS AND APPS
You can find Pinterest Tools Apps at Pinterest Goodies for
Pinterest marketing. Pin It Button for Web Browser,
Pinterest Apps for iPhone, Follow Button for Websites or
Blogs and Pin It Button for Websites or Blogs are available
here Pinterest.com/About/Goodies/. If you are using Google
Chrome you install Pinterest Chrome Extention. For
WordPress blogger you can add Pinterest WordPress Plugin
for your blog.
Thank you
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