Download - Pinterest Keynote PDF

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Page 1: Pinterest Keynote PDF

© WILD CARD PUBLIC RELATIONS LTD.LondonBrettenham House, 5 Savoy StreetWC2E 7AE0207 257 6470

Truro7 Edward StreetTR1 3AJ01872 243 560

Wild Card & Pinterest

Tuesday, 15 October 2013

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The Pinterest Principles

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The Pinterest Principles.• Pinterest is a “Visual Bookmarking” service.

• An “Online Pinboard” - Focussed around ‘Pinning’ anything ‘Interesting’.

• Image-Centric Website.

• Popular ‘Boards’: Food, Design, Clothes, Homeware, Photography & Travel.

• Anything ‘non-adult’ can be Pinned.

• Users can upload new items to pin, or ‘Repin’ other user’s pins.

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Demographics

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Demographics.• 70 Million users. (World-wide)

• Females make up 80% of users. (World-wide)

• Average ages of UK users are between 25-34.

• Users spend (approx) 15 minutes per visit.

• Consensus says users have ‘above average’ income (Exact income bracket is hard to verify)

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Pinteresting Facts

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Pinteresting Facts.• 35% of traffic comes from Mobile-Only.

(Facebook 21%)

• 80% of all Pins are ‘Repins’ - It’s all about sharing!

• 70% of users say “Cooking Inspiration” is their Number #1 Pinterest.

• 48% of ALL Social Sharing on iPad is via Pinterest.

• Pinterest employs 140+ people, compared with Facebook’s 4,600 (Approx).

Source - expandedramblings.com

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Insights

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Insights.

Most Followed Most Repinned

Most Commented

What’s Hot.

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Insights.

• The most repinned images have multiple colours.

• Very light and very dark images are not repinned as often.

• Images that are 50 percent saturated have ten times more repins than images that are completely de-saturated.

• Brand images without faces receive 23 percent more repins than those with faces.

Photo-Psychology.

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From Pinterest to Purchase

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From Pinterest to Purchase.

• 12% of Pinterest users have purchased something they have Pinned - ONLINE.

• 16% of users have purchased something they Pinned - OFFLINE!

• Approximately 1 in 5 users will purchase with the aid of Pinterest.

• 43% of users say they use Pinterest to “Associate with retailers or brands”.

Source

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Success Stories

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Success Stories - Etsy.

“Our goal is inspiration—not just sales. We showcase Etsy’s values to drive loyalty and

engagement, and we post things that resonate with our community. We maintain a careful balance of Etsy items and other content pinned to maintain authenticity

with our audience.”

Alison Feldmann, Editor in Chief

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Success Stories - Etsy.• Etsy post daily to Pinterest.

• Etsy run a ‘Guest-Pinner’ program: Inviting Etsy sellers, influential bloggers, & celebrities to Pin.

• The ‘Pin It’ button on the Etsy website has been customised, so each Pin contains the product name & price, as standard.

• Etsy understand that it’s important to show personality by pinning photos and items other than those for sale on their site.

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Success Stories - Watergate Bay.

“Wild Card’s client - Watergate Bay - receive more referrals from Pinterest, than

any other Social Channel.”

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Success Stories - Watergate Bay.

• Images that are perfect for Pinterest.

• High quality photography.

• A strong Social Media push on the Watergate Bay Website.

• Referrals in double (possibly triple) figures. (Using Georgie as a reference point)

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Pitching Pinterest

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Pitching Pinterest - Campbell’s• Creating a Campbell’s Image Board.

• Recipe Board around their famous soup flavours.

• Pin full range of ‘retro marketing images’.

• Inform customers of new flavours and promotions via imaging collateral.

• Add personality, and advertise to the ‘Covent Garden Soup Crowd’.

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Pitching Pinterest - Gü Puds• Gü product images resonate well with the

Pinterest demographic (Affluent, Female).

• Increase followers; by Pinning regularly.

• Engage; by asking users to submit ‘Flavour Based Pins’ for a special edition Gü Pud.

• Advertise Pinterest participation via Email Marketing - “Pin with us on Pinterest”.

• Competitions: Submit your best ‘Chocolate Themed Pins’ on a collaborative board, for a chance to win a range of Gü Puds.

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Pitching Pinterest - Things to remember.• Demographic: Brands that aim for an affluent

market, that are skewed towards females will flourish on Pinterest.

• All in the image: Having striking imagery, or being able to promote via images is essential. B2B clients would have to work hard!

• Themes: Certain themes work well on Pinterest; Food, Homeware & Travel would be the main areas to target.

• Creativity: Pinterest is full of ‘Internet Creatives’. Originality and personality are at the heart of the website.

• Understand Pinterest’s users: LinkedIn has the business side covered. Pinterest is all about consumers.

• Turn Pins into pounds: Directly advertising products for sale on Pinterest is a great way to increase traffic and generate sales.

• Make the customer work for you: 80% of all Pins are Repins. Ensure your client’s brand has a presence, and it will organically spread.

• Retail, not just E-tail: 20% of Pinterest Users have made an In-Store purchase after Pinning something to their board (Ref - Social Media Explorer)

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Wildcard Pinterest Services

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Wild Card Pinterest Services.• Daily Pinterest Pinning.

• Conception, implementation, and reporting on Pinterest Campaigns.

• Competition handling.

• Analytics services.

• Consultation on Pinterest growth programs.

• Uniform integration with sister Social Media campaigns.

• Content creation consultation/project management

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Homework

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Homework

“Be informed, and impress your clients! I will send you all a selection of links with

useful info about Pinterest and a reminder of the services Wild Card can offer.”

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Thank you

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