Entrepreneurs and Their Communities
RRDC REGIONAL RURALDEVELOPMENT CENTERS
Co-Sponsored by
Pinterest for Your Business
Connie Hancock Tara GrossUNL Extension Country Drawers
March 14, 2013
Housekeeping Details
• If you haven’t already done so, enter your name/email address into the chat box
• Session will be recorded• Feel free to type questions/comments at
any time
Pinterest - What’s all the HYPE?
• Growing Super FastJumped from 10 million visitors a month to 25 million members
• Shoppers spend on average• Pinterest - $170 per session• Facebook - $90 per session• Twitter - $70 per session
Source - http://www.reuters.com/article/2013/02/28/net-us-consumer-retail-pinterest-idUSBRE91Q19920130228
‘Pinable’ Images
‘Pinable’ Images
Adding Pins
Organizing Pinboards
Integrating Products
pinterest.com/source/yoursite.com
Pinterest Referrals
Pinterest Referrals
For those already “Pinning”
• New Tool called “News”• Testing New Look
– Easier searching– Easier navigation– Bigger images
Request to be a Beta TesterAs of Feb. 2 -https://docs.google.com/spreadsheet/viewform?formkey=dGJNTmxwNEEzSzZYeFBvcnU0WXQ3M1E6MQ
Should be on Pinterest if…..• Primary Target Market
– Consumers rather than businesses– Women
• 72% - women aged 25 to 54 - March 2012• 79% of all Pinterest users - aged 25 – 54• Income over $50,000
http://abetteruserexperience.com/2013/03/8-reasons-you-should-start-using-pinterest-for-your-business-right-this-second/
Top 10 Pinterest Interests• Fashion designers and collections• Music art and memorabilia• Vineyards & wine tourism• Utah• Crafts• Public relations• Venture capital• Iowa• SEO & marketing• Graphic design
http://abetteruserexperience.com/2013/03/8-reasons-you-should-start-using-pinterest-for-your-business-right-this-second/
Ready to Get Started?
business.pinterest.com
Pinterest Boards
• Country Drawers -http://pinterest.com/countrydrawers/
• UNL Extension Social Media for Entrepreneurs -http://pinterest.com/unexted/unl-extension-social-media-for-entrepreneurs/
Resources• Pinterest – http://business.pinterest.com• Hubspot -
http://blog.hubspot.com/blog/tabid/6307/bid/33839/Pinterest-Finally-Rolls-Out-Business-Accounts-How-to-Set-Yours-Up-Today.aspx#ixzz2LwpSQyr0
• A Better User Experience -http://abetteruserexperience.com/2013/03/8-reasons-you-should-start-using-pinterest-for-your-business-right-this-second/#
• Beta Testing Form -https://docs.google.com/spreadsheet/viewform?formkey=dGJNTmxwNEEzSzZYeFBvcnU0WXQ3M1E6MQ
• Reuters - http://www.reuters.com/article/2013/02/28/net-us-consumer-retail-pinterest-idUSBRE91Q19920130228
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