Entrepreneurs and Their Communities

RRDC REGIONAL RURALDEVELOPMENT CENTERS

Co-Sponsored by

Pinterest for Your Business

Connie Hancock Tara GrossUNL Extension Country Drawers

March 14, 2013

Housekeeping Details

• If you haven’t already done so, enter your name/email address into the chat box

• Session will be recorded• Feel free to type questions/comments at

any time

Pinterest - What’s all the HYPE?

• Growing Super FastJumped from 10 million visitors a month to 25 million members

• Shoppers spend on average• Pinterest - $170 per session• Facebook - $90 per session• Twitter - $70 per session

Source - http://www.reuters.com/article/2013/02/28/net-us-consumer-retail-pinterest-idUSBRE91Q19920130228

‘Pinable’ Images

‘Pinable’ Images

Adding Pins

Organizing Pinboards

Integrating Products

pinterest.com/source/yoursite.com

Pinterest Referrals

Pinterest Referrals

For those already “Pinning”

• New Tool called “News”• Testing New Look

– Easier searching– Easier navigation– Bigger images

Request to be a Beta TesterAs of Feb. 2 -https://docs.google.com/spreadsheet/viewform?formkey=dGJNTmxwNEEzSzZYeFBvcnU0WXQ3M1E6MQ

Should be on Pinterest if…..• Primary Target Market

– Consumers rather than businesses– Women

• 72% - women aged 25 to 54 - March 2012• 79% of all Pinterest users - aged 25 – 54• Income over $50,000

http://abetteruserexperience.com/2013/03/8-reasons-you-should-start-using-pinterest-for-your-business-right-this-second/

Top 10 Pinterest Interests• Fashion designers and collections• Music art and memorabilia• Vineyards & wine tourism• Utah• Crafts• Public relations• Venture capital• Iowa• SEO & marketing• Graphic design

http://abetteruserexperience.com/2013/03/8-reasons-you-should-start-using-pinterest-for-your-business-right-this-second/

Ready to Get Started?

business.pinterest.com

Pinterest Boards

• Country Drawers -http://pinterest.com/countrydrawers/

• UNL Extension Social Media for Entrepreneurs -http://pinterest.com/unexted/unl-extension-social-media-for-entrepreneurs/

Resources• Pinterest – http://business.pinterest.com• Hubspot -

http://blog.hubspot.com/blog/tabid/6307/bid/33839/Pinterest-Finally-Rolls-Out-Business-Accounts-How-to-Set-Yours-Up-Today.aspx#ixzz2LwpSQyr0

• A Better User Experience -http://abetteruserexperience.com/2013/03/8-reasons-you-should-start-using-pinterest-for-your-business-right-this-second/#

• Beta Testing Form -https://docs.google.com/spreadsheet/viewform?formkey=dGJNTmxwNEEzSzZYeFBvcnU0WXQ3M1E6MQ

• Reuters - http://www.reuters.com/article/2013/02/28/net-us-consumer-retail-pinterest-idUSBRE91Q19920130228

Thank You! Mark your calendars

2nd Thursday, 2:00pm ET; 1:00pm CT; 12 pm MT; 11:00 am PT

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