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Conseil Analytics - Web Content - Social Media Marketing!

PINTEREST: !A GREAT OPPORTUNITY FOR BRANDS!!NOVEMBER 2013!

Conseil Analytics - Web Content - Social Media Marketing!29/11/2013! 2!

Social networking sites have become more visual. This is especially the case of Pinterest. The site, which consists of images and videos arranged in a bulletin board style layout, has become one of the largest social networks in US.!

Unlike Facebook and Twitter, which rely on content from a network of friends and followers, Pinterest focuses on the “interest graph” and is made up of people who gather around topics of interest rather than relationships.!

PINTEREST: A VISUAL SOCIAL NETWORK!


Pinterest's recent valuation at $3.8 billion suggests that a huge amount of potential is seen in the way the social network could bridge pins with purchases.!

PINTEREST: MARKETING POTENTIAL TO COME!

Pinterest drives more traffic to websites than Twitter, LinkedIn, !Google+ and YouTube combined. !


Pinterest accounted for just 2% of social commerce (Facebook dominated with a whopping 55% of social e-commerce sales).!With its visual and product focus, Pinterest is a natural partner for e-commerce.!

SALES REVENUE BY SOCIAL MEDIA WEBSITE!

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20% Pinterest users purchase an item they have seen on the site!


Etsy Key Figures:!!-  Over 800,000 online shops!-  15 million one-of-a-kind items!-  356 000 Pinterest followers!-  87 boards.!

SHOWCASING ETSY’S BRAND!


RICH PRODUCT PINS: ETSY EXAMPLE!

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Product pins include real-time pricing and availability.

Rich product pins offer several advantages: !!-  Get higher click-through rates than

regular pins,!

-  Make your brand more visible because your logo is on the pin,!

-  Product pins are more likely to appear in a category feed, like Men’s Fashion or Gifts,!

-  Include automatically updated details, like price changes and availability.!

!*Rich Pins also includes Article Pin, Recipe Pin, Movie Pin, Place Pin.!


Items pinned from Etsy also come with attribution, ensuring that each pinned item carries a shop’s name and that the details contain the item name and price. !

DRIVE INCREMENTAL TRAFFIC AND SALES

Etsy launched a Guest Pinner program to bring different points of view and engage the community in content sharing on Pinterest.

Upon observing that their customers were pinning Etsy items onto Pinterest, the Etsy team added the Pin It button on each item listing page on Etsy.com.!


ETSY: LEARNING FROM CUSTOMERS!

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TOPSHOP CAMPAIGN FOR CHRISTMAS GIFTS!

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This can cover all aspects of the Holiday period including decorations, a dream dress, their ultimate festive tree and Topshop products. !!Entitled #DearTopshop the campaign plans to take a 360 approach and make its presence known on & offline.!

Topshop has created a Pinterest campaign that will center around customers, creating and submitting inspirational boards for the Holiday season. !


#DEARTOPSHOP CAMPAIGN!

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Ultimate gift guide that will feel personalized to each customer. !!

Quirky and easy search categories such as “A gift that will wow”, “All things that sparkle” and “A bit of romance” will help customers find the perfect gift or party outfit on the company’s website.!!These can be pinned, shared, shopped and celebrated through all of Topshop’s digital worlds, with top pinned products being featured on the brand’s homepage every day.!

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PINTEREST PLACES!

Users can access from anywhere on Android device or iPhone, to find new places on the go and even get directions!!!Place Pins also include extra details like the address and phone number right on the Pin.!

Pinterest Team designed Place Pins to combine the beautiful imagery of a travel magazine with the utility of a map online.


PINTEREST BUTTONS OR WIDGETS!

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5 types of buttons or widgets are available: !

Pinterest offers buttons and widgets for use on ecommerce websites.

Adding a Pin it button or widget to product pages on your website provides an easy way for people to share your content on their boards.!

Board Widget: embed entire pin boards on website!

Pin It Button: invite people to Pin things from your website!

Follow Button: invite people to follow you from your website!

Pin Widget: embed one of your Pins on your website!

Profile widget: show up to 30 of your latest Pins on your site!


cgo&co"22, RUE RACINE 44000 NANTES!140 BIS, RUE DE RENNES 75006 PARIS!www.cgoandco.com!

+33 228039047"[email protected][email protected]!Twitter : @cgoandco!!

THANK YOU FOR YOUR ATTENTION! !