Alana Fata, Meredith Evans, Herminam Rai, Indu Shah and Matthew Edwards

Video

Agenda

ApplicationMarketingPR/CommunicationsFundraising

Pros / Cons of Pinterest Case Study on UNICEF UK

Introduction

What is Pinterest?

Mission statement

What does it do?

Application

Marketing

PR/Communications

Fundraising

Marketing

Targets a specific audience

Increases social reach

Identifies and engages influencers

http://pinterest.com/peugeotpanama/

PR/Communications

Showcases impact

Community building

Dimension

http://pinterest.com/nwfpins/

Fundraising

Engages donors

Non-visual to visual

Highlights ambassadors & celebrity endorsements

http://pinterest.com/avonfoundation/pin-it-to-end-it/

Pros of Pinterest Popularity of social media

23,525,135 unique visitors in September 2012Represents 17.4% of social media revenue (April,

2012)

Pros of Pinterest Visually appealing and simple to use

Pros of Pinterest

Female market

Cons of Pinterest

Female market

Cons of Pinterest

Copyright issues

Cons of Pinterest

‘Re-pinning’ loses original sources

Case Study: UNICEF UK

Effectiveness of UNICEF UK

Reaches public at an emotional level through a personalized story of poverty

Targets a profitable audience

Easy to learn & even easier to share

Successfully connects communications & fundraising

Questions?

Thank You!

References http

://www.socialnomics.net/2012/07/24/the-marketing-case-for-pinterest-and-how-to-use-it-successfully/

http://www.prweb.com/releases/2012/4/prweb9461317.html http://info.cocommunications.com/blog/bid/120948/Using-Pint

erest-as-a-Nonprofit-Communications-Tool http://www.guardian.co.uk/world/poverty-matters/2012/oct/09/

pinterest-povery-ngos-africa http://pinterest.com/AmiMusa/pins/ http://mashable.com/2012/09/10/pinterest-unicef/ http://www.forbes.com/sites/marketshare/2012/05/24/why-onlin

e-marketers-better-get-an-interest-in-pinterest-fast/