PhotographyThe most powerful weapon in the world
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Photojournalism@Journo2Go
WORLD PRESS PHOTO OF THE YEAR 2012Paul Hansen, Sweden, Dagens Nyheter
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The Power Of Images
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Why Photojournalism?
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Storytelling
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Elements of Storytelling
• Beginning, middle and end
• Who, what, where, when, why, how and so what?
• Proximity, timeliness, importance
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PerspectiveBringing your audience to your story
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Urban Chicken Farming
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Conservation Cemetery
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Basics of Visual Storytelling
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Start Early
Lungarno Serristori -‐ 6:59 a.m.
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Explore all times of the day
Florence
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Wide, Medium and TightGetting a variety of shots to tell a complete story
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Establish your setting
Venice
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Introduce elements of story
Venice
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Detail
Venice
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Fill the Frame
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Rule of Thirds
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Simple Background
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Eddie Adams
• Combat Photographer
• Vietnam War
• The general killed the Viet Cong; I killed the general with my camera. Still photographs are the most powerful weapon in the world. People believe them; but photographs do lie, even without manipulation. They are only half-‐truths. ... What the photograph didn't say was, 'What would you do if you were the general at that time and place on that hot day, and you caught the so-‐called bad guy after he blew away one, two or three American people?”
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Street Execution
Eddie Adams
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WWII - Street KissSaturday, March 2, 13
Sudan Famine
Kevin Carter
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Segregated Water Fountains
Eliott Erwitt
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The Power of One
Oded Bality
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Lunch atop a Skyscraper
Charles C. Ebbets
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Compelling Photographs
• Ethos, Pathos, Logo
• Who, What, Where, When and Why
• Story
• Angle
• Audience (Cheerios Test)
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Rhetoric
• Ethos
• Pathos
• Logos
Aristotle
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Ethos
• Credibility, seriousness of purpose (NYT:News :: ESPN:Sports)
• Trust in a service (Ebay, Paypal, Amazon)
• Spam
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Pathos
• Emotional response (Invisible children, 50 people one question, ESPN E:60)
• Hardest to achieve
• Design is key
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Logos
• Reason, logic or statistics.
• How you present your information
• Changes over time and device
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Annie Leibovitz
• Started at Rolling Stone Magazine
• Began getting to know her subjects in depth (taking drugs with The Stones)
• Moved onto more elaborate portraits.
• Career evolved from photojournalism to fashion
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Annie LeibovitzSaturday, March 2, 13
Henry Cartier-Bresson
• 1908-‐2004
• First “street photographer”
• Early adopter of 35mm format.
• Roamed the streets of Paris
• Covered WWII, King George V
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Henry Cartier-Bresson
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Let’s Talk Photo Theory
• Why can’t we pinpoint what makes a great photograph?
• Semiology comes back!
• Resource Matching Hypothesis (RMH)
• Available Resources (AR) and Required Resources (RR)
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What makes a good photograph?
• Focal point(s) and where this focal point is in relation to the background.
• Relationship of the subject to the setting
• How we process an image
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AR and RR
• Available Resources -‐ mental capacity we have for processing a task (processing a photo)
• Required Resources -‐ Capacities needed to process the task
Stuart Franklin
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Persuasiveness of a Photo
• RR>AR -‐ Failed to persuade the viewer
• RR<AR -‐ Idiosyncratic thoughts form
Stanley J. Forman
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Angle
• How can the angle of your picture change the perception?
• Think about how you see the world (pedestrian view)
• Any extreme view will ultimately change the RR to process the image.
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Street ExecutionSaturday, March 2, 13
Segregated Water Fountains
Eliott Erwitt
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The Power of One
Oded Bality
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My BackpackVernazza, Italy
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My Bag
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My Bag
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Recommended Tools
Nikon D7100($1,200)
Apple iPhone 4s($200)
GorillaPod (joby.com)($40)
Cameras Accessories
Lapel Mic($25)
Audio-‐Technica ATR-‐3550
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Recommended Tools
Nikon D7100($1,200)
Apple iPhone 4s($200)
GorillaPod (joby.com)($40)
Cameras Accessories
Lapel Mic($25)
Audio-‐Technica ATR-‐3550
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CAMERASAll the nit picky stuff
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CAMERAS
• Light / Exposure
• Shutter Speed
• Aperture
• ISO
• Lenses
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LIGHT EXPOSURE
• Light Meter
• Measures in “stops”
• Stops are increments you can adjust your exposure (f-‐stops) (shutter speed)
• *Not always correct
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METERING
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SHUTTER SPEED
• Length of time your shutter is open
• Time allowed to capture light
• Speed of subject
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APERTURE
• Controls how much light goes onto the image sensor (or nilm)
• Controls the depth of nield (DOF)
• Can change with cheaper lenses
• More expensive lenses have a constant aperture
• Measured in F-‐stops (f/2.8 f/4 f/5.6)
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ISO
• Low number = low sensitivity to light
• High number = high sensitivity to light
• Quality (sharper images with lower ISO)
• Higher ISO allows you to shoot a faster shutter speed (think sports at night)
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LENSES
• Ultra-‐Wide (10-‐24mm)
• Wide (18 -‐ 35mm)
• Zoom
• Prime (24mm, 35mm, 50mm)
• Telephoto (85mm, 105mm, 200mm)
• Super-‐Telephoto (300mm -‐ 800mm)
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Aperture 3@Journo2Go
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Final Cut Pro 7@Journo2Go
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Final Cut Pro X@Journo2Go
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Creative Workflow@Journo2Go
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Creative Workflow@Journo2Go
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Social Media
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Finding a Passion
Deepwater Horizon Spill Site, Gulf of Mexico
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Questions?
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Contact
• Steve Johnson
• Journo2Go.com
• @Journo2go
Ben Hill Grifnin Stadium
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