presentation!
Phone Calls & Mobile Commerce!What Marketers Should Know to Optimize Sales!
Irv Shapiro!>ifbyphone!
What’s in your pocket?!
In many cases people prefer to call vs click.!
Source: BIA Kelsey (2013)!
3!
Copyright © B
BIA/Kelsey 2014
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30 billion !inbound sales calls from mobile
search in the U.S. in 2013!
73 billion !inbound sales calls expected from mobile search in 2018!
Calls Reduce Buying Fric2on
We all have seen the same
data.!
It’s A Mobile World: U.S. Smartphone Adoption!
5!
Source: BIA Kelsey (2013)!
> 276 million smartphones in the U.S. by 2017!
> 92% of all mobile devices will be smartphones!
> Since 2010, the percentage of traffic to e-commerce sites from phones jumped from 3.4% to 24.5%. Desktop traffic down from 96.6% to 63.1%.!
The Higher the Price, the More Likely the Call!
Source: Google 2013
Case studies demonstrate the
uplift of promoting phone calls. !
Case Studies!
Source: Google 2013
TellurideLodging.com – bookings up 2.5x after highlighting and tracking phone calls. Versatube, Do-It-Yourself kits for buildings, garages, barns, and carports. – able to increase calls by 208% and revenue by 89%. Sleeptrain – Phone orders handled by 3-man team; processed over $200,000 in 1st month. Montway Auto Transport – booking increased up by 89%
We are missing the most important point.!
It is not about attribution, linear
regressions or counting calls.!
To improve sales you need to engage your
customer at every point of the purchase
funnel.!
Full funnel customer engagement!
Integra(on & Analy(cs
POST CALL
Outbound Communica(on
DURING CALL
Call Rou(ng & Management
DURING CALL
Interac(ve Voice Response
DURING CALL
Call Tracking
BEFORE CALL
n Offline, online, and mobile marke2ng
n PPC and SEO keyword-‐level tracking
n Mobile campaigns and mobile devices
n Fast flexible, affordable hosted IVR
n Route calls, qualify callers, survey customers
n No engineering required
n Call Rou2ng – condi2onal rou2ng, click-‐to-‐call, web-‐to-‐phone, geoloca2on store locator with ability to route mobile callers
n Call Management – cloud based call center solu2on. Tools for mobile teams
n Integrated voice and SMS no2fica2ons
n Automated reminders, delivery confirma2ons, phone surveys and more
n Integra2on – Pre-‐built applica2ons with CRM and help desk. Full set of APIs integrates into any web applica2on
n Full set of APIs to facilitate integra2on with web analy2cs and marke2ng automa2on
Route Calls to the Right Person the First Time
n Flexible, real-‐2me configura2on
n Time management n Customer sa2sfac2on and
reduce churn
Prove and Improve Marke(ng ROI
n Discover which ads, campaigns, or content make phones ring
n AUribu2on for phone leads n Maximize lead genera2on and
ad spending
Improve Customer Communica(on
n Messages or interac2ve IVRs sent to thousands
n Unmatched customer service
Op(mize Conversions n Reach agents anywhere on any
device n Monitor and report call volume
and ac2vity, record calls for training
n Convert web visitors to sales calls
Call Data with Context n AUribute which web events
drive calls n Streamline support
interac2ons n Track phone leads through
the sales funnel
Integrated set of solu(ons that support inbound, outbound, and API ini(ated customer engagements close the loop and provide a 360 degree view of a customer experience.
> Software company based in Chicago, IL first product delivery Q1 2008.
> Leader in voice-based marketing automation (VBMA)
> Full suite of SaaS applications to improve voice based interactions across the entire customer lifecycle
> 5,000 customers in over 35 industries
About Ifbyphone
Sample Agency Customers:
Sample Enterprise Customers:
13!
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