Big Data and Analytics Directions
Philip Carnelley, Research Director,
Enterprise Software, IDC Europe
@PCarnelley
This Man Has Issues (But Money)
2
‘The huge stores of information
about customers is a crucial
competitive edge, and if banking
can convert that information into
knowledge, they can use it to offer
customers goods and services
that better meet their needs’BBVA chairman and CEO Francisco Gonzalez
‘Up to half the world's
banks may lose out
and disappear due to
failure to keep pace
with digital disruption’BBVA chairman and CEO Francisco Gonzalez
o Data at the Heart of Digital
Transformation
o Growing Maturity
o Technology Trends
o Essential Guidance
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3-D Printing
Cyber Crime
Social
Cognitive Computing
Industrial Internet
Sharing Economy
Digital Disruption
Cloud
Big Data
Digital Economy
Industrie 4.0
Virtual Reality
Digital Enterprise
Business Model Shift
API economy
Analytics
Internet of Things
Augmented Reality
Information Management
Rest APIs
Robotics
Omni-Channel
Predictive Analytics
Chief Digital Officer
Regulation
Data Lakes
Mobility
Data
By the End of 2016,Two-Thirds of the
CEOs of European Large Enterprises
Will Have Digital Transformation at the
Center of Their Corporate Strategy
An Explosion of Data Making New
Things Possible
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Source: IDC
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Financial Services
Conduct risk analysis & understand
exposure
Fraud protection & detection
Customer analysis
Manufacturing
Improve production processes & operations
Support service & product innovation
Analysis of machine or device data
Public Sector
Improve tax collection
Fight welfare fraud
Enhance threat & cyberthreatintelligence
Vertical Market Adoption: the Big 3
European Adoption Continues to Grow
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Source: IDC European Vertical Markets Survey, 2015
Plan to adopt in next 12 months
Already using it
Not using & no plans
Don't know
41%
28%
27%
4%
Stage 1Ad Hoc
Stage 2Opportunistic
Stage 3Repeatable
Stage 4Managed
Stage 5Optimized
0%
Respondent base by IDC Maturity Model SegmentsSource: IDC Custom Research Study
1%
63%
34%
2%
Evolving Big Data Organizational Maturity
o Data at the Heart of Digital
Transformation
o Growing Maturity
o Technology Trends
o Essential Guidance
9© IDC Visit us at IDC.com and follow us on Twitter: @IDC
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Democratization
1970s onward: IT Centric
Reporting tools, Classic BI
2000s: Analyst-centric
Visual Discovery
2010s: LoB-Centric
Self-service
Through 2020, spending on the self-
service visual discovery and data
preparation market will grow 2.5x
faster than traditional IT controlled
tools for similar functionality
Overcoming the Silos
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Historical Data Content Data Transitory
Data
Reference
Data
Transaction
Data
Source: “Move Over Hadoop”, IDC #248553
By 2018, unified data platform architecture will
become the foundation of BDA strategy;
unification will occur across information
management, analysis, and search technology.
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Journey to the Cloud Gathers Pace
Cloud Platform
Speed to
Market
Flexibility
Economic Model
Business demand drivers:
Searchfor New Revenue
Improve Cost Structure
Mobile Access
The shift towards cloud is
not just about cost
savings
Through 2020, spending on
cloud-based Big Data &
Analytics technology will grow
4.5x faster than spending for
on-premises solutions.
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Rising Interest in Intelligent
Technologies
“The Traffic’s bad, would you like me to bring
your taxi forward 10 minutes?”
The cognitive travel platform
By 2020, 50% of all business
analytics software will include
prescriptive analytics built on
cognitive computing functionality
o Data at the Heart of Digital
Transformation
o Growing Maturity
o Technology Trends
o Essential Guidance
14© IDC Visit us at IDC.com and follow us on Twitter: @IDC
Parting Thoughts
Business Transformation requires a fundamental shift
toward a whole host of new technologies, critically
including Big Data and Analytics technologies – be
prepared
An increasing number of Big Data and Analytics
procurement projects combine business & IT
involvement: cooperation & coordination is key
Big Data Analytics success is as much about culture
and governance as it is about technology: you may
need to change
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By 2020, organizations able to
analyze all relevant data and
deliver actionable information will
achieve an extra $430 billion in
productivity benefits over their
less analytically oriented peers
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Philip Carnelley
Research Director, Enterprise Software
IDC Europe
@PCarnelley
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