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BASAVESHWAR ENGINEERING COLLEGE
BAGALKOT
DEPARTMENT OF MANAGEMENT STUDIES
PRESENTATION
ON
COMPETITORS ANALYSIS
(Procter & Gamble)
PRESENTED BY :-BABASAB PATIL
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GROUP MEMBERS
Pratibha Reshma
Nikita
Amit
Mallu
Bandenawaj
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Industry Competitors
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Hindustan Unilever Limited (HUL) is India's largest
Fast Moving Consumer Goods Company, touching
the lives of two out of three Indians with over 20distinct categories in Home & Personal Care Products
and Foods & Beverages.
The companys Turnover is Rs. 17,523 crores (for the
financial year 2009 - 2010)
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Clorox is one of P&G's main competitors, specifically the two
companies compete directly in the household products market,
especially in household cleaning products.
Although much of the two companies' product catalogs overlap,
there are significant differences that prevent Clorox from being
in complete, direct competition with P&G.
For example, one of the largest sectors of P&G's business is
beauty products, which are not part of Clorox's product offerings.
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Kimberly Clark competes with P&G in the household
products market, particularly in tissues, paper towels,
diapers, and feminine products.
Kimberly Clark sells its products to both consumers
and large businesses.
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Colgate Palmolive produces a product catalog that
most overlaps with P&G's product lineup relative to
other competitors. Colgate is best known for its flagship toothpaste,
which had a 44.4% global market share in 2009.
The company also manufactures toothbrushes, dental
floss, detergents, soap, and pet care products.
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LOreal Company competes with P&G in the beauty
products market.
L'Oreal's two biggest product categories are skincare and
haircare products.
Unlike diversified companies like P&G, L'Oreal is purely
a beauty and cosmetics company with its product catalog
centered around skincare, haircare, make-up, perfume and
other beauty products.
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P&GBrands
HULbrands
Cloroxbrand
KimberlyClark brand
ColgatePalmoliv
e
LOreal
Clinicplus
GarnierFructis
Scott PaperTowels
Close-up
Colgatetoothpa
ste
AXE Speedstick
Deodrant
Huggies
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- - - ColgateToothbrush-
Rin - - - -
PurietwaterfilterBrita waterfilter - - -
Dove - - Palmolivesoap -
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Hindustan Unilever Company
Always working with integrity.
Positive impact.
Setting out our aspirations.
Working with others.
Reduce waste, conserve energy and explore opportunities
for reuse and recycle.
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To build brand awareness of the relatively new Green
Works cleaning products line through special offers.
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KC have strengthened our brands, increased our
exposure to faster-growing, higher-margin businesses
and markets.
KC continuously improve the effectiveness and
efficiency of our organization as we create a stronger
and faster company.
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They wanted to have the maximum space they could get
at these retailers.
Another objective of this company was obtaining theproper positioning, the final objective was to maintain
pricing strategy. They did not want to compete on price,
as they wanted to position Cleopatra soap as premium
quality soap and to generate interest in their brand
through strong media and consumer promotions.
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The dominant player in the market.
To be the number one in the market share.
Easy to use.
It is ultra effective.
It has a unique hydrating formulas.
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Hindustan Unilever Company
Strengths:
HUL covers over 3400 distributors and 16 million outlets.
The new sales organization named 'One HUL' brings "Household and
Personal Care" and foods distribution networks together, there by aligning
all the units towards the common goal of achieving success.
Weakness:
HUL's weakness was its inability to transform its strategies at the right
time.
Lack of pricing power in core business and absence of growth drivers have
put HUL on a deflationary mode.
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Strength
Leading market position.
Strong Research & Development .
Weakness:
High dependency in the US market
Concentrated - Top 5 customers account for almost 45%
of revenue
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Strength:
Cost advantage.
Effective communication.
Loyal customers.
Strong financial position.
Unique products.
Weaknesses
Not innovative
Not diversified
Poor supply chain
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Strengths
Highly Qualified Staff.
Reasonable Prices.
Over 20 years experience in the business.
Good relationship or communication with customers
Weakness
Lack of competition
Lack of mission statement on the website
Limited funds (Typical in small businesses)
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Strength:
Professional hair care with a 30% market share
Acquired or developed brands in all of the key markets that served the
professional segment
L'Oreal was the only cosmetics group present in every distribution channel
Strong relationship between marketers and R&D Teams
Weaknesses : Minimal product differentiation between cosmetics companies
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Compititors Strong weak Close Distant Good Bad Attack Avoid
HUL - -
Clorox - _ - -
Kimberly-clark
- -
Colgate-palmolive
_ -
LOreal - -
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HUL
As reference to brand competitors for most of the P&G
brands they are providing substitute with equal features. So
HUL is strong, close and good competitors for P&G.
Clorox
This company is mainly concentrated on household product
marketing especially in household cleaning product.
One of the largest sector ofP&Gs is beauty products which
are not part of Clorox product offerings.
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Kimberly-Clark
This company competes with P&G in the household
products market, particularly in tissue papers, towel
etc.
KC sells it products to both consumers and large
business.
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