8/14/2019 PFA Research Newsletter Spring 09
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Hello and welcome to the
Spring edition of theResearcher,
the news and networking bulletin
from PFA Research.
Weve had a busy few months with some exciting new
business wins and publishing the fascinating results from
the South West Business Pulse.
As always, we love to hear from you, and if you want to
receive this newsletter electronically, do get in touch.
Best wishesBeate Galke, Projects Manager, PFA Research
Online marketing activity can
include blogging, use of social
media websites Facebook and
Twitter, videos and podcasts to
raise the prole of a business.
Our South West Business Pulse
survey, carried out in January
2009, polled key decision makers
at 170 businesses in Cornwall,
Devon and Somerset.
We discovered that only seven per
cent of companies in the region are
making use of social networking
websites such as Facebook. While
16 per cent of business owners
read blogs on the internet only
seven per cent publish their own.
This is despite the fact that nearly
two thirds (63%) of those surveyed
saying that their website is very
important or vital to their business.
Interestingly, the survey also revealed
that 29 per cent of South West
businesses plan to increase Internet-
based marketing activities as a low
cost alternative to more traditional
methods.
Robert Rush, managing director of
PFA Research, says: The results of
the Business Pulse reveal that social
media is still an emerging medium for
companies in the region.
However there are lots of
opportunities for businesses to tap
into innovative ways of marketing
their products or services which are
cheap or even free.
Turn over for more results from the
South West Business Pulse.
Businesses are missing out on cost effective marketingthrough online social media, according to PFAs SouthWest Business Pulse survey.
Embrace social media
In this issueBusiness Pulse 09
Social Media
Twestival
Weve had plenty of positive feedback
about this publication and we think itsa great way to keep in touch with ourvalued clients, suppliers, associatesand friends.
research theResearcheradvantage is a matter of facts
Do you Twitter? Follow updates and thoughts from PFA Researchs managing director at www.twitter.com/robertrush
8/14/2019 PFA Research Newsletter Spring 09
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