PewInternet.org
The emerging information landscape The 8 realities of the “new normal”
Lee Rainie, Director, Pew Internet Project2.26.12NFAIS - PhiladelphiaEmail: [email protected]: @Lrainie
3
“Tweckle (twek’ul) vt. To abuse a speaker to
Twitter followers in the audience while he/she is
speaking.”
we need a tshirt, "I survived the keynote disaster of 09"
it's awesome in the "I don't want to turn away from the accident because I
might see a severed head" way
too bad they took my utensils away w/ my plate. I could have jammed the
butter knife into my temple.
New normal – circa 1999• Non-internet user, and
users were … • Male• White• College educated• Dial-up at 32/kbits• Email• Directory and portal
search• Chat rooms• Napster• TiVo
Digital Revolution 1Internet (80%) and Broadband at home (66%)
71%
66%
Networked creators are everywhere (two-thirds of adults; three-quarters of teens)
• 66% of int. users are social networking site users• 55% share photos• 37% contribute rankings and ratings• 33% create content tags • 30% share personal creations • 26% post comments on sites and blogs• 15% have personal website• 15% are content remixers • 14% are bloggers• 13% use Twitter• 6% location services – 9% allow location
awareness from social media – 23% maps etc.
56% of adults own laptops – up from 30% in 2006
44% of adults own MP3 players – up from 11% in 2005
52% of adults own DVRs – up from 3% in 2002
42% of adults own game consoles
19% of adults own e-book readers - Kindle
19% of adults own tablet computer - iPad
Digital Revolution 2Mobile – 87%
327.6Total U.S. population:315.5 million
4X% of adults/2X% of teens own “smartphones”
Apps – 50% of adults
Digital Revolution 3Social networking – 50% of all adults
% of internet users
New normal – circa 2012• Broadband • Mobile• Gender parity• Race and ethnicity parity• Less SES stratification• Less generational variance• Email • Search• Social networking and
content creation• Video on demand
Eight realities of the new normal for information
users and providers
New Reality 1) The world is full of networked individuals using networked information
Image attribution: Flickrverse, Expanding Ever with New Galaxies Forming Cobalt123 http://www.flickr.com/photos/cobalt/34248855/sizes/z/in/photostream/
Volume Velocity
Vibrance Valence /Relevance
New Reality 2) The 4 V’s of information “physics” change
New Reality 3) People are shifting info platforms
7873
61
54 50
17
0
10
20
30
40
50
60
70
80
90
Local TV National network/cable
Online Radio Local newspaper
National newspaper
% o
f ad
ults
(18
+)
News platforms Americans use on typical day
New Reality 3) CorollaryPeople use multiple platforms
7%
46% 46%
0%
10%
20%
30%
40%
50%
60%
70%
1 platform 2-3 platforms 4-6 platforms
% o
f adu
lts (1
8+)
# of news platforms Americans use typical day
New Reality 3) CorollaryPeople blend platforms – 59% use online and offline
New Reality 3) CorollaryPeople are not platform zealots
Portable
New Reality 3) People’s encounters with information change
Participatory
Personal
New Reality 3) People’s encounters with information change
New Reality 4) Influence is migrating from organizations to networks and new “experts”
Traditional experts with new platforms, esp. blogs
Amateur experts who are avid contributors – sometimes with tribes
New algorithmic authorities
New Reality 4) CorollarySocial networks are more influential and are
differently segmented and layered
Sentries
New Reality 4) Corollary
Evaluators
Social networks are more influential and are differently segmented and layered
New Reality 4) Corollary
Audience
Social networks are more influential and are differently segmented and layered
• Continuous partial attention to media streams
• Immersion in deep dives
• Info-snacking in free moments
New Reality 5) People’s attention zones have changed
New reality 5) CorollaryPeople graze for info all day long
New Reality 6) Knowledge containers and displays are changing in the age of the “metaverse”
New Reality 7) New divides are emerging based on new tech literacies
Your map is wrong!
New Reality 8) The future is uncertain
New Reality 8) Corollaries
The architecture itself
Information policies
Social norms and attitudes
Therefore … • … confront the existential question: What’s our
franchise?• … what’s our mobile play?• … what’s our social play (natural alliances)?• … prepare for disruptions …
… from “social” actors who aren’t looking for money or who don’t like current business models or credentials
… from new analysts in the world of “big data” … from tech companies that see themselves as
publishers/creators/curators
Thank you!
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