TEL: 0207 251 9960EMAIL: [email protected]
Brands2Life Romania
The research for Brands2Life was carried out between :27 / 01 / 2010 and 02 / 01 / 2010Sample: 502 Adults
TEL: 0207 251 9960EMAIL: [email protected]
Question One Thinking about photographs, do you ever look at a picture and remember a scent or smell from where it was taken?
AbsoluteBase %Respondents
Base
Q1
Yes
Not sure
No
502100.0%
39979.5%
5611.2%
479.4%
TEL: 0207 251 9960EMAIL: [email protected]
Question One Thinking about photographs, do you ever look at a picture and remember a scent or smell from where it was taken?
0 10 20 30 40 50 60 70 80
9%
11%
80%
Yes
Not sure
No
TEL: 0207 251 9960EMAIL: [email protected]
Question One Cross Tabulation With GenderThinking about photographs, do you ever look at a picture and remember a scent or smell from where it was taken?
AbsoluteBreak %Respondents Base
Base
Gender
Male Female
Q1
Yes
Not sure
No
502 207 295
39979.5%
16780.7%
23278.6%
5611.2%
178.2%
3913.2%
479.4%
2311.1%
248.1%
TEL: 0207 251 9960EMAIL: [email protected]
Question One Cross Tabulation With GenderThinking about photographs, do you ever look at a picture and remember a scent or smell from where it was taken?
0 10 20 30 40 50 60 70 80 90
Male
Female
8%
13%
79%
11%
8%
81%
Yes
Not sure
No
TEL: 0207 251 9960EMAIL: [email protected]
Question One Cross Tabulation With AgeThinking about photographs, do you ever look at a picture and remember a scent or smell from where it was taken?
AbsoluteBreak %Respondents Base
Base
Age
16-24 25-34 35-44 45-54 55-64 65+
Q1
Yes
Not sure
No
502 170 177 85 42 21 7
39979.5%
13881.2%
14280.2%
6981.2%
3481.0%
1466.7%
228.6%
5611.2%
148.2%
2011.3%
78.2%
716.7%
419.0%
457.1%
479.4%
1810.6%
158.5%
910.6%
12.4%
314.3%
114.3%
TEL: 0207 251 9960EMAIL: [email protected]
Question One Cross Tabulation With AgeThinking about photographs, do you ever look at a picture and remember a scent or smell from where it was taken?
0 10 20 30 40 50 60 70 80 90
16-24
25-34
35-44
45-54
55-64
65+14%
57%
29%
14%
19%
67%
2%
17%
81%
11%
8%
81%
9%
11%
80%
11%
8%
81%
Yes
Not sure
No
TEL: 0207 251 9960EMAIL: [email protected]
Question One Cross Tabulation With RegionThinking about photographs, do you ever look at a picture and remember a scent or smell from where it was taken?
AbsoluteBreak %Respondents Base
Base
Region - Romania
Regiunea deDezvoltare...
Regiunea dedezvoltare...
Regiunea deDezvoltare...
RegiuneaCentru
RegiuneaSud-Est
Regiunea S-ud Muntenia
Regiunea B-ucureti-Ilfov
Regiunea S-ud Vest Ol...
Q1
Yes
Not sure
No
502 72 44 39 54 103 39 118 33
39979.5%
5880.6%
3477.3%
3589.7%
4379.6%
7673.8%
3179.5%
9580.5%
2781.8%
5611.2%
912.5%
49.1%
25.1%
47.4%
1716.5%
37.7%
1411.9%
39.1%
479.4%
56.9%
613.6%
25.1%
713.0%
109.7%
512.8%
97.6%
39.1%
TEL: 0207 251 9960EMAIL: [email protected]
Question One Cross Tabulation With RegionThinking about photographs, do you ever look at a picture and remember a scent or smell from where it was taken?
0
20
40
60
80
100
Region - Romania
Yes
Not sure
No
TEL: 0207 251 9960EMAIL: [email protected]
Question TwoWould you take a picture of something so you can remember the way it smells?
AbsoluteBase %Respondents
Base
Q2
Yes
No
Not sure
502100.0%
34368.3%
9819.5%
6112.2%
TEL: 0207 251 9960EMAIL: [email protected]
Question TwoWould you take a picture of something so you can remember the way it smells?
0 10 20 30 40 50 60 70
12%
20%
68%
Yes
No
Not sure
TEL: 0207 251 9960EMAIL: [email protected]
Question Two Cross Tabulation With GenderWould you take a picture of something so you can remember the way it smells?
AbsoluteBreak %Respondents Base
Base
Gender
Male Female
Q2
Yes
No
Not sure
502 207 295
34368.3%
13364.3%
21071.2%
9819.5%
5024.2%
4816.3%
6112.2%
2411.6%
3712.5%
TEL: 0207 251 9960EMAIL: [email protected]
Question Two Cross Tabulation With GenderWould you take a picture of something so you can remember the way it smells?
0 10 20 30 40 50 60 70 80
Male
Female
13%
16%
71%
12%
24%
64%
Yes
No
Not sure
TEL: 0207 251 9960EMAIL: [email protected]
Question Two Cross Tabulation With AgeWould you take a picture of something so you can remember the way it smells?
AbsoluteBreak %Respondents Base
Base
Age
16-24 25-34 35-44 45-54 55-64 65+
Q2
Yes
No
Not sure
502 170 177 85 42 21 7
34368.3%
11165.3%
12369.5%
6677.6%
3071.4%
1047.6%
342.9%
9819.5%
4023.5%
3218.1%
1315.3%
819.0%
523.8%
--
6112.2%
1911.2%
2212.4%
67.1%
49.5%
628.6%
457.1%
TEL: 0207 251 9960EMAIL: [email protected]
Question Two Cross Tabulation With AgeWould you take a picture of something so you can remember the way it smells?
0 10 20 30 40 50 60 70 80
16-24
25-34
35-44
45-54
55-64
65+57%
0%
43%
29%
24%
48%
10%
19%
71%
7%
15%
78%
12%
18%
70%
11%
24%
65%
Yes
No
Not sure
TEL: 0207 251 9960EMAIL: [email protected]
Question Two Cross Tabulation With RegionWould you take a picture of something so you can remember the way it smells?
AbsoluteBreak %Respondents Base
Base
Region - Romania
Regiuneade Dezv...
Regiuneade dezv...
Regiuneade Dezv...
RegiuneaCentru
RegiuneaSud-Est
RegiuneaSud Mun...
RegiuneaBucureti-...
RegiuneaSud Ves...
Q2
Yes
No
Not sure
502 72 44 39 54 103 39 118 33
34368.3%
5475.0%
3681.8%
2666.7%
4175.9%
6866.0%
2359.0%
7563.6%
2060.6%
9819.5%
1115.3%
511.4%
1025.6%
59.3%
2322.3%
1230.8%
2823.7%
412.1%
6112.2%
79.7%
36.8%
37.7%
814.8%
1211.7%
410.3%
1512.7%
927.3%
TEL: 0207 251 9960EMAIL: [email protected]
Question Two Cross Tabulation With RegionWould you take a picture of something so you can remember the way it smells?
0
20
40
60
80
100
Region - Romania
Yes
No
Not sure
TEL: 0207 251 9960EMAIL: [email protected]
Question ThreeFrom the list below, tick up to five scents that are most likely to remind you of the associated memory:
AbsoluteBase %Respondents
Base
Q3
Mulled w ine / red wine and pine trees -> Skiing holiday or familyChristmas
Freshly cut grass -> Childhood sports days, playing football /sports outdoors
Burning wood / campfire -> School camp or camping holiday
Candyfloss-> Fairground / Carnival
Sunscreen-> Beach holiday, the beach
Farmyard smell -> Time spent on a farm / in the countryside
Spices and warm fruit -> Markets, exotic holiday
Baby talc / talcum powder -> New born baby
Leather car seats -> Road trips / travelling to and from holiday
Pipe tobacco / spearmint-> Grandfather
Hot tarmac -> Holidays - stepping off plane / arriving atdestination
None of the above
502100.0%
36272.1%
35169.9%
32564.7%
21041.8%
19538.8%
19338.4%
14729.3%
13426.7%
8116.1%
5511.0%
367.2%
91.8%
TEL: 0207 251 9960EMAIL: [email protected]
Question ThreeFrom the list below, tick up to five scents that are most likely to remind you of the associated memory:
0 10 20 30 40 50 60 70 80
2%
7%
11%
16%
27%
29%
38%
39%
42%
65%
70%
72%
Mulled wine / red wine and pine trees -> Skiing holiday or family Christmas
Freshly cut grass -> Childhood sports days, playing football / sports outdoors
Burning wood / campfire -> School camp or camping holiday
Candyfloss-> Fairground / Carnival
Sunscreen-> Beach holiday, the beach
Farmyard smell -> Time spent on a farm / in the countryside
Spices and warm fruit -> Markets, exotic holiday
Baby talc / talcum powder -> Newborn baby
Leather car seats -> Road trips / travelling to and from holiday
Pipe tobacco / spearmint-> Grandfather
Hot tarmac -> Holidays - stepping off plane / arriving at destination
None of the above
TEL: 0207 251 9960EMAIL: [email protected]
Question Three Cross Tabulation With GenderFrom the list below, tick up to five scents that are most likely to remind you of the associated memory:
AbsoluteBreak %Respondents Base
Base
Gender
Male Female
Q3
Mulled wine / red wine and pine trees -> Skiing holiday orfamily Christmas
Freshly cut grass -> Childhood sports days, playing football/ sports outdoors
Burning wood / campfire -> School camp or campingholiday
Candyfloss-> Fairground / Carnival
Sunscreen-> Beach holiday, the beach
Farmyard smell -> Time spent on a farm / in thecountryside
Spices and warm fruit -> Markets, exotic holiday
Baby talc / talcum powder -> Newborn baby
Leather car seats -> Road trips / travelling to and fromholiday
Pipe tobacco / spearmint-> Grandfather
Hot tarmac -> Holidays - stepping off plane / arriving atdestination
None of the above
502 207 295
36272.1%
15373.9%
20970.8%
35169.9%
15574.9%
19666.4%
32564.7%
15072.5%
17559.3%
21041.8%
6430.9%
14649.5%
19538.8%
6330.4%
13244.7%
19338.4%
9144.0%
10234.6%
14729.3%
6933.3%
7826.4%
13426.7%
3918.8%
9532.2%
8116.1%
3918.8%
4214.2%
5511.0%
2512.1%
3010.2%
367.2%
199.2%
175.8%
91.8%
41.9%
51.7%
TEL: 0207 251 9960EMAIL: [email protected]
Question Three Cross Tabulation With GenderFrom the list below, tick up to five scents that are most likely to remind you of the associated memory:
0 10 20 30 40 50 60 70 80
Male
Female
2%6%10%14%32%26%35%45%50%59%66%71%
2%9%
12%19%
19%33%44%
30%31%
73%75%
74%
Mulled wine / red wine and pine trees -> Skiing holiday or family Christmas
Freshly cut grass -> Childhood sports days, playing football / sports outdoors
Burning wood / campfire -> School camp or camping holiday
Candyfloss-> Fairground / Carnival
Sunscreen-> Beach holiday, the beach
Farmyard smell -> Time spent on a farm / in the countryside
Spices and warm fruit -> Markets, exotic holiday
Baby talc / talcum powder -> Newborn baby
Leather car seats -> Road trips / travelling to and from holiday
Pipe tobacco / spearmint-> Grandfather
Hot tarmac -> Holidays - stepping off plane / arriving at destination
None of the above
TEL: 0207 251 9960EMAIL: [email protected]
Question Three Cross Tabulation With AgeFrom the list below, tick up to five scents that are most likely to remind you of the associated memory:
AbsoluteBreak %Respondents Base
Base
Age
16-24 25-34 35-44 45-54 55-64 65+
Q3
Mulled w ine / red w ine and pine trees -> Skiing holidayor family Christmas
Freshly cut grass -> Childhood sports days, playingfootball / sports outdoors
Burning wood / campfire -> School camp or campingholiday
Candyfloss-> Fairground / Carnival
Sunscreen-> Beach holiday, the beach
Farmyard smell -> Time spent on a farm / in thecountryside
Spices and warm fruit -> Markets, exotic holiday
Baby talc / talcum powder -> Newborn baby
Leather car seats -> Road trips / travelling to and fromholiday
Pipe tobacco / spearmint-> Grandfather
Hot tarmac -> Holidays - stepping off plane / arriving atdestination
None of the above
502 170 177 85 42 21 7
36272.1%
12372.4%
13274.6%
5969.4%
3173.8%
1571.4%
228.6%
35169.9%
10561.8%
12268.9%
6677.6%
3788.1%
2095.2%
114.3%
32564.7%
11467.1%
10559.3%
5362.4%
3481.0%
1676.2%
342.9%
21041.8%
8047.1%
7341.2%
3440.0%
1535.7%
628.6%
228.6%
19538.8%
6940.6%
7642.9%
3136.5%
1433.3%
314.3%
228.6%
19338.4%
6035.3%
7341.2%
3338.8%
1740.5%
942.9%
114.3%
14729.3%
4526.5%
4626.0%
2731.8%
1535.7%
1361.9%
114.3%
13426.7%
3017.6%
5028.2%
3338.8%
1331.0%
733.3%
114.3%
8116.1%
2112.4%
3117.5%
1821.2%
819.0%
29.5%
114.3%
5511.0%
158.8%
158.5%
1011.8%
716.7%
733.3%
114.3%
367.2%
116.5%
147.9%
78.2%
24.8%
29.5%
--
91.8%
42.4%
--
11.2%
--
--
457.1%
TEL: 0207 251 9960EMAIL: [email protected]
Question Three Cross Tabulation With AgeFrom the list below, tick up to five scents that are most likely to remind you of the associated memory:
0 20 40 60 80 100
16-24
25-34
35-44
45-54
55-64
65+57%0%14%14%14%14%14%29%29%43%14%29%0%10%33%10%33%62%43%14%29%76%95%71%0%5%17%19%31%36%41%33%36%81%88%74%1%8%12%21%39%32%39%37%40%62%78%69%0%8%9%18%28%26%41%43%41%59%69%75%2%7%9%12%18%27%35%41%47%67%62%72%
Mulled wine / red wine and pine trees -> Skiing holiday or family Christmas
Freshly cut grass -> Childhood sports days, playing football / sports outdoors
Burning wood / campfire -> School camp or camping holiday
Candyfloss-> Fairground / Carnival
Sunscreen-> Beach holiday, the beach
Farmyard smell -> Time spent on a farm / in the countryside
Spices and warm fruit -> Markets, exotic holiday
Baby talc / talcum powder -> Newborn baby
Leather car seats -> Road trips / travelling to and from holiday
Pipe tobacco / spearmint-> Grandfather
Hot tarmac -> Holidays - stepping off plane / arriving at destination
None of the above
TEL: 0207 251 9960EMAIL: [email protected]
Question Three Cross Tabulation With RegionFrom the list below, tick up to five scents that are most likely to remind you of the associated memory:
AbsoluteBreak %Respondents Base
Base
Region - Romania
Regiuneade Dez...
Regiuneade dez...
Regiuneade Dez...
RegiuneaCentru
RegiuneaSud-Est
RegiuneaSud Mu...
RegiuneaBucuret...
RegiuneaSud Ve...
Q3
Mulled w ine / red w ine and pine trees ->Skiing holiday or family Christmas
Freshly cut grass -> Childhood sports days,playing football / sports outdoors
Burning wood / campfire -> School camp orcamping holiday
Candyfloss-> Fairground / Carnival
Sunscreen-> Beach holiday, the beach
Farmyard smell -> Time spent on a farm / inthe countryside
Spices and warm fruit -> Markets, exoticholiday
Baby talc / talcum pow der -> Newborn baby
Leather car seats -> Road trips / travelling toand from holiday
Pipe tobacco / spearmint-> Grandfather
Hot tarmac -> Holidays - stepping off plane /arriving at destination
None of the above
502 72 44 39 54 103 39 118 33
36272.1%
5981.9%
2965.9%
3179.5%
3768.5%
7572.8%
2974.4%
8269.5%
2060.6%
35169.9%
5069.4%
2863.6%
3384.6%
4481.5%
7068.0%
2871.8%
7765.3%
2163.6%
32564.7%
4866.7%
2863.6%
2564.1%
4379.6%
6260.2%
2256.4%
7664.4%
2163.6%
21041.8%
3345.8%
1227.3%
1128.2%
1935.2%
4947.6%
1641.0%
5849.2%
1236.4%
19538.8%
2940.3%
2250.0%
2051.3%
1324.1%
3836.9%
1435.9%
4840.7%
1133.3%
19338.4%
2737.5%
1943.2%
1846.2%
2546.3%
3029.1%
1538.5%
4437.3%
1545.5%
14729.3%
2534.7%
1431.8%
1230.8%
1120.4%
4038.8%
820.5%
2521.2%
1236.4%
13426.7%
1926.4%
920.5%
1743.6%
1120.4%
2120.4%
1538.5%
3328.0%
927.3%
8116.1%
1419.4%
715.9%
410.3%
59.3%
2120.4%
512.8%
1613.6%
927.3%
5511.0%
68.3%
511.4%
410.3%
59.3%
1413.6%
512.8%
1311.0%
39.1%
367.2%
56.9%
24.5%
37.7%
713.0%
87.8%
12.6%
86.8%
26.1%
91.8%
--
12.3%
--
--
11.0%
12.6%
32.5%
39.1%
TEL: 0207 251 9960EMAIL: [email protected]
Question Three Cross Tabulation With RegionFrom the list below, tick up to five scents that are most likely to remind you of the associated memory:
0
20
40
60
80
100
Region - Romania
Mulled wine / red wine and pine trees -> Skiing holiday or family Christmas
Freshly cut grass -> Childhood sports days, playing football / sports outdoors
Burning wood / campfire -> School camp or camping holiday
Candyfloss-> Fairground / Carnival
Sunscreen-> Beach holiday, the beach
Farmyard smell -> Time spent on a farm / in the countryside
Spices and warm fruit -> Markets, exotic holiday
Baby talc / talcum powder -> Newborn baby
Leather car seats -> Road trips / travelling to and from holiday
Pipe tobacco / spearmint-> Grandfather
Hot tarmac -> Holidays - stepping off plane / arriving at destination
None of the above
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