Jitender Aswani, Portfolio Strategist, Business Analytics
October, 2011
BI101 Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise Software?
Welcome!
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Disclaimer
This presentation outlines our general product direction and should not be relied on in making a
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document, except if such damages were caused by SAP intentionally or grossly negligent.
© 2011 SAP AG. All rights reserved. 3
Agenda
1. Big Data & Pervasive Nature of Location-Based Solutions
2. SAP + Google and Location Aware Solutions from SAP
3. Location Analytics, ThinkSmart Technologies
4. Demos
5. Closing Thoughts and Q&A
© 2011 SAP AG. All rights reserved. 4
The Unstoppable Data Deluge…
In year 2008, a firm managing the supply chain for retail
clients saw…
100 GB of data per day
…flow through its network.
Source: The Economist kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024
© 2011 SAP AG. All rights reserved. 5
The Unstoppable Data Deluge…
and in year 2010, the amount of data flowing through the
network has increased by…
10x to 1 TB of data per day
Source: IDC kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024
© 2011 SAP AG. All rights reserved. 6
The Unstoppable Data Deluge…
In year 2009, American Drone aircraft sent back…
24 Years
…worth of video footage.
Source: The Economist
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The Unstoppable Data Deluge…
and the next generation Drone models are expected to
produce…
10 to 30 times
…more data.
Source: The Economist
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The Unstoppable Data Deluge…
In 2005, humanity created…
150 EB
…of data.
Source: IDC kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024
© 2011 SAP AG. All rights reserved. 9
The Unstoppable Data Deluge…
In 2010, humanity created…
8x more (1,200 EB)
…of data.
Source: IDC kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024
© 2011 SAP AG. All rights reserved. 10
The Unstoppable Data Deluge…
According to IDC, data is…
doubling
…(a trillion GB) in 2011.
…every two years and is expected to reach…
1.8 ZB
Source: IDC kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024
© 2011 SAP AG. All rights reserved. 11
Ever increasing demand for smart analytical solutions that can
harness the Big Data and generate the right business insights…
Source: The Economist
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What –When-Where – Three questions all business ask universally -
the classic Business Analytics equation…
“What” happened?
“When” it happened?
“Where” it happened?
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The “What” in “What-When-Where” Business Analytics equation…
Source: SAP
Worldwide, SAP’s
carbon emission
reduced…
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The “When” in “What-When-Where” Business Analytics equation…
Source: SAP
In 2010,
carbon emission
reduced by 6%
from 2009
levels…
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The “Where” in “What-When-Where” Business Analytics Equation…
Source: SAP
Carbon emission
reduced in both
EMEA and
NA from 2009
to 2010…
© 2011 SAP AG. All rights reserved. 16
Source: SAP
Analyzing data on “Where” a.k.a location (geo) dimension has not
been that exciting…
Region 2009 2010
Americas 95,348,551 90,469,039
Region 2009 2010
EMEA 287,115,120 259,280,691
Region 2009 2010
APJ 64,627,692 71,738,049
© 2011 SAP AG. All rights reserved. 17
Source: SAP
City 2009 2010
Argentina 1,892,604 2,944,954
Australia 3,857,067 4,473,135
Austria 3,456,312 3,575,161
Belgium 2,720,480 2,883,628
Brazil 4,796,593 7,834,214
Bulgaria 2,242,471 1,756,235
Canada 7,763,254 10,553,272
Chile 427,713 742,903
China 11,463,525 13,793,752
Colombia 715,549 1,309,819
Croatia 196,538 230,429
Cyprus 26,188 30,966
Czech -Rep 3,043,642 3,030,376
Denmark 1,073,278 1,289,842
Estonia 9,243 12,407
Finland 1,473,672 1,651,663
France 9,581,919 10,695,747
Germany 197,207,281 166,986,765
Greece 753,209 813,469
Hong Kong 364,873 493,690
Hungary 3,161,251 3,142,943
India 36,063,826 37,585,886
If data had both time and location (geo) dimensions, very few
solutions could help…
Source: SAP
City 2009 2010
Indonesia 212,127 380,830
Ireland 5,375,244 7,445,584
Israel 11,045,459 9,889,998
Italy 5,408,633 5,969,910
Japan 6,753,585 6,873,820
Kazakhstan 167,267 94,186
Latvia 13,099 17,470
Lithuania 36,742 39,872
Luxembourg 59,651 58,426
Malaysia 732,026 968,832
Mexico 2,480,174 3,747,303
Netherlands 4,995,668 4,952,921
New Zealand 257,704 302,707
Nigeria 44,091 149,600
Norway 442,634 449,135
Other 779,936 1,544,873
Peru 249,568 441,814
Philippines 203,490 342,107
Poland 1,569,985 1,625,997
Portugal 905,358 968,307
Puerto Rico 245,223 430,815
Romania 552,984 593,299
City 2009 2010
Russian Federation 2,897,359 3,368,540
Saudi Arabia 87,135 275,082
Serbia 325,843 279,582
Singapore 2,559,895 3,632,802
Slovakia 1,071,815 1,021,035
Slovenia 217,525 245,225
South Africa 4,544,139 3,409,266
South Korea 1,427,186 1,846,810
Spain 3,002,220 3,785,371
Sweden 809,708 809,941
Switzerland 5,519,681 5,279,232
Taiwan 496,947 650,776
Thailand 235,441 370,219
Turkey 528,217 761,957
Ukraine 433,289 491,498
United Arab Emirates 711,526 1,015,479
United Kingdom 11,404,364 10,184,147
United States 76,350,285 61,884,405
Venezuela 427,588 579,540
Vietnam 22,683
© 2011 SAP AG. All rights reserved. 18
And as more than 70% of organizational data has location elements
− address, region, lat/long…
Source: Yellowfin
Location Analytics or Location BI will go
pervasive in the enterprise…
© 2011 SAP AG. All rights reserved. 19
Thanks to Google for democratizing maps, location-based solutions
are becoming pervasive…
Source: Southwest
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With the big governments…
Source: Census.gov
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And with the private enterprises…
Source: Centigon Solutions
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In Mobile Apps…
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Personal Mobile Apps…
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And also with data enthusiasts and bloggers among others…
Source: Guardian.co.uk
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The data on England riots
Source: Guardian.co.uk
#1
England riots: was poverty a factor?
An example of Pervasive Location Analytics…
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England riots data mapped…
Source: Guardian.co.uk
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The data on England riots
England riots: was poverty a factor?
An example of Pervasive Location Analytics…
Source: Guardian.co.uk
The data on poorest places in England #2
#1
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England riots data mashed with poverty data…
The map is colored by the Indices of Multiple deprivation, from blue (richest) to red (poorest). Source: Guardian.co.uk
© 2011 SAP AG. All rights reserved. 29
The data on England riots
England riots: was poverty a factor?
An example of Pervasive Location Analytics…
Source: Guardian.co.uk
The data on poorest places in England
The data from magistrate courts on rioters #3
#2
#1
© 2011 SAP AG. All rights reserved. 30
England riots data mashed with poverty and rioters’ demographics
data to answer questions…
The map is colored by the Indices of Multiple deprivation, from blue (richest) to red (poorest). Source: Guardian.co.uk
© 2011 SAP AG. All rights reserved. 31
England riots: was poverty a factor?
An example of Pervasive Location Analytics…
Source: Guardian.co.uk
Demo of Unlocking Location
Based Insights on England Riots
© 2011 SAP AG. All rights reserved. 32
Government has also put its “Big Data” on a map to help citizens
unlock location sensitive info…
Demo on Recovery.gov
Source: Recovery.gov
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Southwest Airlines is using maps in a very innovative way to drive
its travel business…
Demo on Southwest
GetAway Finder
Source: Recovery.gov
© 2011 SAP AG. All rights reserved. 34
Another fascinating example of Pervasive Location Analytics:
Global maps of news papers…
Demo on a map based
global newspaper solution
© 2011 SAP AG. All rights reserved. 35
Location-based solutions which bring geo data to life and unlock
location aware insights…
? Will it become pervasive in the enterprise
© 2011 SAP AG. All rights reserved. 36
1. Big Data & Pervasive Nature of Location-Based Solutions
2. SAP + Google and Location Aware Solutions from SAP
3. Location Analytics, ThinkSmart Technologies
4. Demos
5. Closing Thoughts and Q&A
© 2011 SAP AG. All rights reserved. 37
At SAP, we certainly think so, hence this strategic partnership with
Google…
http://youtu.be/VffG3MuQ4nc
SAP and Google Team to Put “Big Data” on the Map, July
27, 2011
© 2011 SAP AG. All rights reserved. 38
This strategic partnership will bring location-based solutions from
SAP in near future…
Google Maps JavaScript API was built from scratch to be optimized
on various platforms including desktop and mobile
Google Earth API for 3D visualizations within a browser gives you full
control of controls, layers and movements of Google Earth
StreetView API for fully controlled applications leveraging the
Google’s own StreetView imagery
Geocoding API is a web service that finds the coordinates for a street
address or finds the street address at a given location
Elevation API is a web service that gives your business access to
graph and analyze Google’s elevation data
The Directions API has the ability to specify options
like tolls, highways and biking directions
© 2011 SAP AG. All rights reserved. 39
SAP applications to leverage Google Maps to make location-based
enterprise solutions pervasive…
BI client tools
BI platform
On-demand applications
Mobile applications
And more…
© 2011 SAP AG. All rights reserved. 40
1. Big Data & Pervasive Nature of Location-Based Solutions
2. SAP + Google and Location Aware Solutions from SAP
3. Location Analytics, ThinkSmart Technologies
4. Demos
5. Closing Thoughts and Q&A
© 2011 SAP AG. All rights reserved. 41 © Thinksmart Technologies
2011
41
© 2011 SAP AG. All rights reserved. 42
Location Intelligence & Analytics
© Thinksmart Technologies
2011
42
© 2011 SAP AG. All rights reserved. 43
Data points from a single day
© Thinksmart Technologies
2011
43
>1m data points per day and growing (~10% customers with
smartphones)
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Where people spend time…
© Thinksmart Technologies
2011
44
The average times passengers spend in different parts of Airport
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Most common paths – Arrival…
© Thinksmart Technologies
2011
45
The most common arrival paths through the airport
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Most common paths – Departure…
© Thinksmart Technologies
2011
46
The most common departure paths through the airport
© 2011 SAP AG. All rights reserved. 47
Airport Crowding...
© Thinksmart Technologies
2011
47
The most common departure paths through the airport
© 2011 SAP AG. All rights reserved. 48
People moving around airport…
© Thinksmart Technologies
2011
48
Most people go direct from T3 to T2 without visiting Duty Free
© 2011 SAP AG. All rights reserved. 49 © Thinksmart Technologies
2011
49
353 87 7711113
[email protected] www.thinksmarttechnologies.com
© 2011 SAP AG. All rights reserved. 50
1. Big Data & Pervasive Nature of Location-Based Solutions
2. SAP + Google and Location Aware Solutions from SAP
3. Location Analytics, ThinkSmart Technologies
4. Demos
5. Closing Thoughts and Q&A
© 2011 SAP AG. All rights reserved. 51
Pervasive Location Analytics – SAP’s Visual Business Demo –
“Taking your business Visual”
© 2011 SAP AG. All rights reserved. 52
SAP’s carbon footprint Explorer iPad
demo
Pervasive Location Analytics – SAP BusinessObjects Explorer
iPad demo…
© 2011 SAP AG. All rights reserved. 53 53
Build a World Class Fresh Foods Company
Re-Think and Shorten the Current Food Retail Supply Chain from
Source to Customer
Build the World’s Most Personalized Food Shopping Experience
FreshDirect, an SAP BusinessObjects customer and
leading the location analytics revolution, its mission is…
© 2011 SAP AG. All rights reserved. 54 54
Leading online grocer in the U.S. with
600K customers in New York, New Jersey
and Connecticut
Fresh-from-the-farm foods and brand-
name groceries at everyday low prices, all
delivered to customers’ doors
Over 600 entrees and side dishes, made
fresh daily by professional chefs using
the finest, freshest ingredients
FreshDirect and the two business challenges it faced…
At risk or delinquent deliveries
Minimize operating expense related to
parking tickets
Business Challenges About FreshDirect
© 2011 SAP AG. All rights reserved. 55
Driving Directions Dashboard at FreshDirect
© 2011 SAP AG. All rights reserved. 56
1. Big Data & Pervasive Nature of Location-Based Solutions
2. Location Aware Solutions from SAP
3. Location Analytics, ThinkSmart Technologies
4. Demos
5. Closing Thoughts and Q&A
© 2011 SAP AG. All rights reserved. 57
Your business vocabulary will change when Location Analytics
becomes pervasive with the enterprise…
Reports
Dashboards
Analytics
Metrics
Measures, Dimensions
Row, Columns
Points
Heat maps
Maps
Lines, Polygons
Routes, Distance
Latitude, Longitude
Business Analytics Location Analytics
© 2011 SAP AG. All rights reserved. 58
Thank you – Can I answer your questions?
© 2011 SAP AG. All rights reserved. 59
Pervasive Location Analytics – My contact information
http://allthingsbusinessanalytics.blogspot.com/
#jaswani
Thank
you!
© 2011 SAP AG. All rights reserved. 60
Appendix
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