Download - Persuasive Communication

Persuasive Communication

Craig Keyworth, MBA, CISA, PMP Scott Shea, MISM, CISA, CISSP


Fill in the Blank (F_B)

Awareness

Responsibility

Your Audience

Your Audience

- See them for who they are

- Find our their needs and motivations

- What’s In It For Them (WIIFT)?

- Build a personal rapport

You

- See yourself through their eyes

- Analyze your strengths and weaknesses

- Have a clear idea of your objective

- Snap decisions and associations

Your Argument

Your Argument

- Imagine you are a lawyer

- Understand their perspective and needs

- Clear, understandable communication

- Know your core message

- Anticipate and adapt

Heads and Hearts

Heads and Hearts

- Decisions have to think and feel good

- Emotion inspires, logic justifies action.

- Selective belief systems

Pay Attention

Pay Attention

- Active listening

- Asking questions and accepting answers

- Reading non-verbal language

- What else might be going on?

Hurdles and Roadblocks

Hurdles and Roadblocks

- Natural and good

- Real and perceived

- You cannot handle what you don’t know

Personal Growth

Personal Growth

- Every situation is a learning opportunity

- What worked or not and why?

- Gap analysis

- Learn from the past.

Learn in the present.

Learn for the future.


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