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Persuasion 2013

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PersuasionPersuasion is a form of social influence. It

is the process of guiding oneself or another toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means.

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The psychology of persuasion

Robert B. Cialdini

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1. Wederkerigheid 2. Commitment en consistentie 3. Sociale bewijskracht 4. Sympathie 5. Autoriteit 6. Schaarste

Weapons of influence

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Wederkerigheid

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Commitment en consistentie

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Cognitieve dissonantie

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Sociale bewijskracht

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Sympathie

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Autoriteit

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Autoriteit

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Autoriteit

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Schaarste

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Schaarstezolang de voorraad strekt

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Prospect theory van Kahneman

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http://www.youtube.com/watch?v=cyzwa0TyuIE

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Meet B.J.Fogg

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Persuasive Technology

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Persuasive Technology

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Triggers

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Persuasive Technology

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Huiswerk