Easy Personalization with WordPressBy: David Vogelpohl@davidvmc
Turn your website into a tool that speaks to people instead of
visitors
Understanding personalization
Your goal is simple
Modify a visitor’s experience relative to what you know about them
MikeLikes hatsHates cats
Likes ebooks
People want personalization
“88% of consumers say they’re more likely to shop with retailers that deliver personalized and connected cross-channel experiences.”
source
@davidvmc #IS2016
Personalization increases revenue
“56% of customers are more likely to buy with a personalized experience”
source
Amazon bases its business on personalization
“56% of consumers say Amazon demonstrates an understanding of their individual preferences and needs on a regular basis”
source
@davidvmc #IS2016
Google is personalization
Latvia
Understanding both relationships and quality
Mastering native WordPress
personalization
WordPress comes with 5 user roles
AdministratorHas access to all administrative options and features.
EditorCan manage and publish posts. Traditionally, editors review posts submitted by contributors and then schedule them for review.
AuthorCan publish their own posts when they wish.
ContributorCan write posts but cannot publish them. Instead, they need to submit their posts for review.
SubscriberHas basic functionality such as changing their profile and leaving comments.
source
@davidvmc #IS2016
Users have 6 native data points you can use
What have I done on the site?Can you send me
stuff automatically?
How should you address me?
What kind of business do I have?
What expectations did you set for me?
Native WordPress has 5 6 user roles
AdministratorHas access to all administrative options and features.
EditorCan manage and publish posts. Traditionally, editors review posts submitted by contributors and then schedule them for review.
VisitorCan only view your site. You know nothing about them.
AuthorCan publish their own posts when they wish.
ContributorCan write posts but cannot publish them. Instead, they need to submit their posts for review.
SubscriberHas basic functionality such as changing their profile and leaving comments.
@davidvmc #IS2016
How do you get visitors to become a user?
@davidvmc #IS2016
Reference WP functions & user data when designing
litturl.co/wpFunctions
William
Thompson
fakeemail.com
bthompson
@davidvmc #IS2016
Even simple drops can go a long way
@davidvmc #IS2016
Hunt for places to personalize
Give them a reason to log in
@davidvmc #IS2016
Comments Gated Content
ChatForums
Personalization plugins
Widget style personalization with inSite
litturl.co/inSite
Membership plugins power big personalization
@davidvmc #IS2016
memberpress.com
Use geoip to give a more localized experience
@davidvmc #IS2016
litturl.co/geoipDetect
(developer needed)
Your host may offer personalization too
@davidvmc #IS2016
litturl.co/GeoIP(no developer needed)
<easy> Embedded personalization </easy>
Embedded personalization uses third party JS
<script src="//cdn.optimizely.com/js/836340079.js"></script>
Optimizely takes a CRO approach (surprise)
litturl.co/OptPer
Hubspot uses dynamic offers & forms
@davidvmc #IS2016
litturl.co/HSPersonal
WordPress has native personalization
Remember what you learned
Personalization is the future of the web
Third party tools can make it easy
Easy Personalization with WordPressBy: David Vogelpohl@davidvmc
Thank you!
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