BRAND YOUKEYS TO A SUCCESSFUL PERSONAL BRAND
IN THE DIGITAL WORLD
#IAEMETC @MATT_PRINCE
WHAT IS IT?
®
NAME
IMAGE
ONLINE ID
PERSONAL BRAND
NETWORK
REPUTATION
#IAEMETC @MATT_PRINCE
PERSONAL BRAND
THE DEFINITION OF YOU AS DEFINED BY OTHERS.
#IAEMETC @MATT_PRINCE
YOUR BRAND IS NOT WHAT YOU DO. BUT WHAT PEOPLE THINK YOU DO.
#IAEMETC @MATT_PRINCE
WHY IT’S IMPORTANT
IF RESUMES DIDNT EXIST, ARE YOU CONFIDENT YOU COULD GET A JOB?
COMPANIES ARE BECOMING MORE LIKE INDIVIDUALS
& INDIVIDUALS ARE BECOMING MORE LIKE COMPANIES.
CEO
SOCIAL MEDIA MANAGER
PUBLICIST
SALES
ASSISTANT
INTERN#IAEMETC @MATT_PRINCE
COMPANIES ARE BECOMING MORE LIKE INDIVIDUALS
& INDIVIDUALS ARE BECOMING MORE LIKE COMPANIES.
AS A MARKETER, THE BIGGEST AND
MOST IMPORTANT CLIENT YOU
WILL EVER HAVE IS YOURSELF.
#IAEMETC @MATT_PRINCE
SECRETS OF PERSONAL BRANDING
SET A FOUNDATION
FIND YOURSELF:
S.W.O.T. ANALYSIS
CREATE A ROAD MAP: BUSINESS PLAN, MISSION STATEMENT, OBJECTIVES, GOALS?
DEFINE SUCCESS
MAKE AN IMPRESSION
LIVE EVERY DAY LIKE YOU ARE ON A FIRST DATE.
MAKE AN IMPRESSION:
BRANDING TOOL KIT: ELEVATOR PITCH, PERSONAL WEBSITE, BLOG, SOCIAL MEDIA PRESENCE, RESUME, BUSINESS CARDS AND BREATH MINTS
MIRROR YOUR VERSION OF SUCCESS
GET SOCIAL
SOCIAL MEDIA IS NOT A BRAND STRATEGY. IT’S A TOOL.
AN AMERICAN REVOLUTION. LIKE A ROCK. CHEVY RUNS DEEP
THE BEST PERSON EVER.
BLOG
MY WORK MY HOME MY GRAND CENTRAL MY EXPERTISE
BLOG
DO SOCIAL RIGHT:
THE IFE IFE RULE:
PRIORITIZE
INTERESTING, FUNNY, EDUCATIONAL, IMPRESSIVE, FLATTERING, EMBARRASSING
TAKE IT OFFLINE
TAKE IT OFFLINE:
NETWORK
GARDEN
REPETITION OF REPUTATION
REPETITION OF REPUTATION:
REPETITION
REPETITION
REPETITION
IF RESUMES DIDNT EXIST, ARE YOU CONFIDENT YOU COULD GET A JOB?
THANK YOUQ&A
HTTP://WWW.MATTPRINCE.ME
#IAEMETC @MATT_PRINCE
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