BRANDING PERSONAL
FROM 2.0 TO 0.0
A brand is a collection of
perceptions in the mind of a consumer
Brands are born of
experience and reflect
reputation
politics fame
business cience
WE ARE ALL BRANDS
If you’re not branding yourself, you can be assured that others are
doing it for you
A PERCEPTION OR EMOTION MAINTAINED BY OTHER THAN YOU,
THE TOTAL EXPERIENCE OF YOU
IS THE STORY OF YOU
PERSONAL BRANDING = DIFERENTIATION
VIDEO
THINK DIFFERENT
IN PERSONAL BRAND PASSION/PURPOSE/PLANNING/PEOPLE/PLAY/PERSEVERANCE
6P´s
PURPOSE
“IF YOU STAND FOR NOTHING YOU WILL FALL FOR ANYTHING” RONNIE APTEKER FOUNDER INTERNET SOLUTIONS
PASSION
“VISION IS A LOVE AFFAIR
WITH AN IDEA” BOYD CLARKE & RON CROSSLAND THE LEADER´S VOICE
PLANNING
“IT IS EASY TO DECIDE WHAT YOU ARE GOING TO DO. THE HARD THING IS TO DECIDE WHAT ARE YOU NOT GOING TO DO” MICHAEL DELL
PEOPLE INDIVIDUAL COMPETITIVENESS = what you know X who you know
JONAS RIDDERSTRALE & KJELL NORDSTOM FUNKY BUSINESS
“NOTHING, THE SLIGHTES BIT AMAZING HAS EVER BEEN IN ISOLATION”
PLAY
“LIFE IT´S SHORT, PLAY MORE”
PERSEVERANCE
“IF YOU CAN FORCE YOUR HEART AND NERVE AND SINEW TO SERVE YOUR TURN LONG AFTER THEY ARE GONE, AN SO HOLD ON WHEN THER IS NOTHING IN YOU EXCEPT THE WILL WHICH SAYS TO THEM: `HOLD ON!´” RUDYARD KIPLING FROM THE POEM “IF”
What do you value? What are your passions? What motivates you?
What are your goals?
What makes you remarkable?
WHY ARE YOU UNIQUE
word
FROM 0.0 TO 2.0
Thanks!
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