1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/145 1/17
The Summary of Perilaku Belanja Online Anda
1. HAVE YOU EVER SHOP ONLINE?
Multiple Answer, Total Answer : 12997
JakPat AppLeading mobile market research in indonesia
# Option Total Answer Percentage
1 Yes 10406 80.06 %
2 Not yet 2591 19.94 %
0 % 20 % 40 % 60 % 80 % 100 %
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Yes (80.06%)
Not yet (19.94%)
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/145 2/17
2. WHAT ARE THE ITEMS THAT YOU EVER PURCHASED ONLINE?
Multiple Answer, Total Answer : 10406
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1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/145 3/17
0 % 20 % 40 % 60 % 80 % 100 %
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Fashion (64.34%)
Gadget ( handphone, laptop, tablet, dll) (41.14%)
Plane tickets (29.57%)
Cosmetics (21%)
Train tickets (17.8%)
Game items (17.64%)
Books (17.02%)
Hotel (13.34%)
Household items (13.19%)
Discount Voucher/Coupon for Food and Beverages (12.6%)
Merchandise / Fans stuff (9.91%)
Other option (8.98%)
Music ( subscription / retail) (6.98%)
Baby stuffs (6.29%)
Office supplies (5.85%)
Movies / Drama/ Serials ( subscription/ retail) (4.6%)
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/145 4/17
Discount Voucher/Coupon for Services ( Spa, Education, Classes) (4.21%)
E-Learning (3.86%)
Motorbike (2.77%)
Rent house/ Buy house/ Rent Land/Buy Lands (2.19%)
Bike (1.73%)
Car (1.34%)
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/145 5/17
# Option Total Answer Percentage
1 Fashion 6695 64.34 %
2 Gadget ( handphone, laptop, tablet, dll) 4281 41.14 %
3 Plane tickets 3077 29.57 %
4 Cosmetics 2185 21 %
5 Train tickets 1852 17.8 %
6 Game items 1836 17.64 %
7 Books 1771 17.02 %
8 Hotel 1388 13.34 %
9 Household items 1373 13.19 %
10 Discount Voucher/Coupon for Food and Beverages 1311 12.6 %
11 Merchandise / Fans stuff 1031 9.91 %
12 Other option 934 8.98 %
13 Music ( subscription / retail) 726 6.98 %
14 Baby stuffs 655 6.29 %
15 Office supplies 609 5.85 %
16 Movies / Drama/ Serials ( subscription/ retail) 479 4.6 %
17 Discount Voucher/Coupon for Services ( Spa, Education, Classes) 438 4.21 %
18 E-Learning 402 3.86 %
19 Motorbike 288 2.77 %
20 Rent house/ Buy house/ Rent Land/Buy Lands 228 2.19 %
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/145 6/17
21 Bike 180 1.73 %
22 Car 139 1.34 %
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/145 7/17
3. LOCAL SHOPPING SITES THAT YOU EVER USED FOR SHOPPING
Multiple Answer, Total Answer : 10404
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1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/145 8/17
0 % 20 % 40 % 60 % 80 % 100 %
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Tokobagus (37.36%)
Kaskus (36.08%)
OL Shop Facebook (32.66%)
Lazada (29.14%)
Berniaga (20.57%)
Lainnya (17.76%)
Tiket.com (15.02%)
Traveloka (14.64%)
Zalora (14.55%)
Tokopedia (13.97%)
Groupon (11.32%)
Bhinneka (8.43%)
Livingsocial (7.1%)
Other option (6.83%)
Bukalapak (6.53%)
Bilna (1.11%)
Luxola (0.63%)
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/145 9/17
# Option Total Answer Percentage
1 Tokobagus 3887 37.36 %
2 Kaskus 3754 36.08 %
3 OL Shop Facebook 3398 32.66 %
4 Lazada 3032 29.14 %
5 Berniaga 2140 20.57 %
6 Lainnya 1848 17.76 %
7 Tiket.com 1563 15.02 %
8 Traveloka 1523 14.64 %
9 Zalora 1514 14.55 %
10 Tokopedia 1453 13.97 %
11 Groupon 1178 11.32 %
12 Bhinneka 877 8.43 %
13 Livingsocial 739 7.1 %
14 Other option 711 6.83 %
15 Bukalapak 679 6.53 %
16 Bilna 115 1.11 %
17 Luxola 66 0.63 %
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/145 10/17
4. PAYMENT METHOD USED TO SHOP ONLINE
Single Answer, Total Answer : 10406
Bank/ Wire Transfer (70.25%)
Cash On Delivery (9.25%)
Clickpay / KlikBCA (8.37%)
Kartu Kredit (6.21%)
Rekber - Rekening Bersama (2.95%)
Other option (1.48%)
Paypal (1.19%)
Bitcoin (0.26%)
Payment Gateway ( Doku, Veritrans, Dll) (0.08%)
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/145 11/17
# Option Total Answer Percentage
1 Bank/ Wire Transfer 7310 70.25 %
2 Cash On Delivery 963 9.25 %
3 Clickpay / KlikBCA 871 8.37 %
4 Kartu Kredit 646 6.21 %
5 Rekber - Rekening Bersama 307 2.95 %
6 Other option 154 1.48 %
7 Paypal 124 1.19 %
8 Bitcoin 27 0.26 %
9 Payment Gateway ( Doku, Veritrans, Dll) 8 0.08 %
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/145 12/17
5. MAIN CRITERIAS WHEN SHOP ONLINE
Multiple Answer, Total Answer : 10406
0 % 20 % 40 % 60 % 80 % 100 %
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Safe transaction and delivery (63.95%)
Price low and many discounts (57.65%)
Complete detailed on each item displayed (48.18%)
Fast costumer service (26.67%)
Speed in loading pages (26.34%)
Mobile friendly (25.92%)
Easy check out and fewer steps to shop (13.94%)
Easy to refund (13.68%)
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/145 13/17
# Option Total Answer Percentage
1 Safe transaction and delivery 6655 63.95 %
2 Price low and many discounts 5999 57.65 %
3 Complete detailed on each item displayed 5014 48.18 %
4 Fast costumer service 2775 26.67 %
5 Speed in loading pages 2741 26.34 %
6 Mobile friendly 2697 25.92 %
7 Easy check out and fewer steps to shop 1451 13.94 %
8 Easy to refund 1424 13.68 %
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/145 14/17
6. DO YOU SUBSCRIBE TO ANY E-COMMERCE NEWSLETTER?
Single Answer, Total Answer : 10406
# Option Total Answer Percentage
1 No 6405 61.55 %
2 Yes 4002 38.46 %
No (61.55%)
Yes (38.46%)
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/145 15/17
7. FREQUENCY PURCHASING ITEM ONLINE?
Single Answer, Total Answer : 10406
# Option Total Answer Percentage
1 Less than once a month 6107 58.69 %
2 Minimum once a month 2349 22.57 %
3 2-3 times a month 1038 9.98 %
4 > 3 times a month 913 8.77 %
Less than once a month (58.69%)
Minimum once a month (22.57%)
2-3 times a month (9.98%)
> 3 times a month (8.77%)
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/145 16/17
8. MONTHLY SPENDING ON ONLINE SHOPPING
Single Answer, Total Answer : 10406
# Option Total Answer Percentage
1 Undefined 6861 65.93 %
2 100.000 - 500.000 1959 18.83 %
3 50.000 - 100.000 783 7.52 %
4 > 500.000 624 6 %
5 10.000 - 50.000 180 1.73 %
Undefined (65.93%)
100.000 - 500.000 (18.83%)
50.000 - 100.000 (7.52%)
> 500.000 (6%)
10.000 - 50.000 (1.73%)
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