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Confectionery is the set of
food items that are rich in
sugar.
Modern usage may include
substances rich in artificial
sweeteners as well.
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market size growth(%)
World 41 billion 12% pa
India 3 billion 9% pa
India has 7.32 % share in worldconfectionary market.
India has 20th rank in world market and
Per capita consumption 200gm per year.
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Topmost are(out of 38 companies)
Mars
Nestl
Cadbury
Ferrero Group (Ferrero)
Kraft Foods
Perfetti Van Melle (Perfetti)
Lindt & Sprngli (Lindt)
Meiji Holdings (Meiji Seika) Lotte
CADBURY
Nutrine
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Came in India 1994
Head office Delhi
Owner & CEO SAMEER SUNEJA Rank (India) 1st
Plants 3 ( Maneser, Tamilnadu,
and Rudrapur ) Turnover 1200 cr.
market share 30%
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Market share of
centerfresh is 35%.
Market share ofalpenliebe is 80%
share of 20%
in candies.
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Chewing Gums price starts with Rs1
Candy prices are Rs .5, Rs 1
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5,000 distributors service.
7,00,000 outlets across the country.
40% of the volume from towns. eyeing new retail options like juice
corners, fruit stores & vegetable vendors.
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Advertising
Perfetti puts humour , emotion
bizarreness and fun. Zubaan par rakhe lagaam (for centre fresh)
Dobara mat puchna( Chlor-Mint) and
Dimag ki batti jala de (for Mentos)
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Segmentation
demographical
geographical
psychological Target age group
chewing gum 5-25 year
mint candy 5-40 year
candy & toffies 5-16 year
Positioning
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Parle - Kismi
Cadburys - Eclairs
Melody - Poppins and Mango Bite
Ravalgaons - Mango Mood and Pan Pasand Lotte - Coffy Bite and Lacto King
Nutrine - Maha Lacto
ITC - Candyman
Dabur - Hajmola
Wrigley - Boomer and orbit
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Digestive candy
-Chater Pater
Claires segment-Chocoliebe, Eclaires
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Increase in suger price
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It emphasized on product
portfolio, distribution network, brand
building & product mix
I. Distribution
II. Advertising
III. Customer satisfaction
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Just entered into snacks business.
brand name STOP NOT
Golz' and Diskets
flavours thai chilli',
tomato chutney'mad masala
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