PEPSI Cola International
Mubashar Sharif 18Umer Shehzad 15 Muhammad Zubair 40
DEPARTMENT OF BUSINESS MANAGEMENT & SCIENCE
UNIVERSITY OF AGRICULTURE FAISALABAD
Vision"PepsiCo's responsibility is to continually
improve all aspects of the world in which we operate - environment, social, economic -
creating a better tomorrow than today."
MissionOur mission is to be the world's premier consumer products company focused on
convenient foods and beverages. We seek to produce financial rewards to investors as
we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive
for honesty, fairness and integrity.
SWOT ANALYSIS
STRENGTHS
Strong Multinational Strong & Vast Distribution
Channels Lack of Capital Constraints Record Market Share Strong Brand Portfolio Aggressiveness In The
Market(Market Leader) Brand Promotion & Sponsorship
WEAKNESS
Targeting Only Young Customers
Political Franchises Centralized Decision Making Decline In Taste Motivational Factors Not All Products Bear The
Company Name
SWOT ANALYSIS
THREATS New Products Can Easily
Penetrate In The Market. Non-carbonated Drinks Is Fast
Growing Industry Demand Of Pepsi Is More Then
Competitor Changing Social Trends (Fast
Foods) Internet Promotion & Ordering
Process Can Tie Up With Major
Showrooms & restaurants
Non-Carbonated Substitutes (Mango Season)
Beverage Industry Is mature Fake Products Competitor's Schemes Strong Competition With Coca-
Cola Company
OPPORTUNITIES
OPPORTUNITY Weight Rate Total Score
New Products Can Easily Penetrate In The Market 0.09 4 0.33
Non-carbonated Drinks Is Fast Growing Industry 0.11 3 0.36
Demand Of Pepsi Is More Then Competitor 0.07 3 0.21
Changing Social Trends (Fast Foods) 0.09 3 0.40
Internet Promotion & Ordering Process 0.06 1 0.18
Can Tie Up With Major Showrooms & restaurants 0.07 2 0.21
THREATS
Non-Carbonated Substitutes (Mango Season) 0.14 3 0.42
Beverage Industry Is mature 0.12 4 0.48
Fake Products 0.10 2 0.20
Competitor's Schemes 0.05 2 0.10
Strong Competition With Coca-Cola Company 0.10 2 0.20
TOTAL 1.00 2.77
EXTERNAL FACTOR EVALUATION MATRIX
STRENGTH Weight Rate Total Score
Strong Multinational 0.11 3 0.33
Strong & Vast Distribution Channels 0.09 4 0.36
Lack of Capital Constraints 0.07 3 0.21
Record Market Share 0.10 4 0.40
Strong Brand Portfolio 0.06 3 0.18
Aggressiveness In The Market(Market Leader)0.07 3 0.21
Brand Promotion & Sponsorship 0.12 4 0.48
WEAKNESS
Targeting Only Young Customers 0.09 2 0.18
Political Franchises 0.06 2 0.12
Centralized Decision Making 0.05 2 0.10
Decline In Taste 0.09 1 0.09
Motivational Factors 0.05 1 0.05
Not All Products Bear The Company Name 0.04 2 0.08
TOTAL 1.00 2.79
INTERNAL FACTOR EVALUATION MATRIX
PEPSI Co. COCA COLA Co. GOURMETCRITICALSUCCESS FACTORS
WEIGHT RATE TOTAL SCORE RATE TOTAL SCORE RATE TOTAL SCORE
Market Share 0.12 4 0.48 2 0.24 1 0.12Advertising 0.10 3 0.30 3 0.30 1 0.10Product Taste 0.09 3 0.27 4 0.36 3 0.27Brand Image 0.11 4 0.44 4 0.44 3 0.33
Plants Location 0.07 3 0.21 2 0.14 1 0.07
Marketing Resource Budget 0.09 3 0.27 3 0.27 2 0.18
Production Capacity 0.07 4 0.28 3 0.21 1 0.07Innovation 0.11 3 0.33 3 0.33 2 0.22
Control Over Supply Chain 0.06 3 0.18 3 0.18 2 0.12Availability 0.11 4 0.44 3 0.33 1 0.11
Bottling Investment & Empty Management 0.03 3 0.09 3 0.09 1 0.03Personnel 0.04 3 0.12 3 0.12 2 0.08
TOTAL 1.00 3.41 3.01 1.70
COMPETITIVE PROFILE MATRIX(CPM)
TOWS MATRIXStrengths Weaknesses
T WS
Matrix
1. Brand Promotion & Sponsorship2. Strong Multinational (Brand
Equity)3. Record Market Share4. Strong & Vast Distribution
Channels5. Lack Of Capital Constraints6. Aggressiveness In The Market
(Market Leader)7. Strong Brand Portfolio
1. Decline In Taste2. Targeting Only Young
Customers3. Not All Products Bear The
Company Name 4. Motivational Factor5. Political Franchises6. Centralized Decision Making
Opportunities S-O Strategies W-O Strategies
1. PepsiCo New Products Can Easily Penetrate In The Market.
2. Noncarbonated Drinks Are The Fastest-Growing Industry
3. Changing Social Trends (Fast Foods)
4. Demand Of Pepsi Is More Than Of Competitor
5. May Tie Up Or Liaison With Major Showrooms, Computer Centers &Restaurant
6. Internet Promotion And Ordering Processes
S1,S2,S3,O2,O3,O4Company Can Introduce New
Product Or Non-Carbonated Drinks Because It Have Good Brand Equity, Large Resources
S4,O5,O3By Having Good Distribution
Channel Co. Can Focus Easily Fast Food Restaurants, Clubs.
W2,O2By Introducing Non-Carbonated Drinks Pepsi Can Capture Different Age Groups.
Threats S-T Strategies W-T Strategies
1. Non-Carbonated Substitutes (The Mango Season)
2. Fake Products (Imitators)3. Beverage Industry Is Mature4. Strong Competition With
Coca-Cola Company
S4,S5,T1,T3Because Co. Has Financial
Recourses And Distribution Channel Therefore It Can Produce Non-Carbonated Drinks.
W1,T3By improving the taste & quality
company can reposition its products can take long term position on maturity stage.
SO Strategies
(Strength-Opportunities)
STRATEGIC POSITION AND EVALUATION(SPACE) MATRIX
STRATEGIC POSITION AND EVALUATION(SPACE) MATRIX
4Strong 3
Average2
Weak1
High
3
I Invest
IIInvest
III
Hold
The EFE Total Weighted Score
Medium
2
IVInvest
V
Hold
VIHarvest
Low
1
VIIHold
VIIIHarvest
IXDivest
IE Matrix
The IFE Total Weighted Score
EFE 2.77IFE 2.79
GRAND STRATEGY MATRIX
STRATEGIC ALTERNATIVES natural juices Tie up With Resturants,
KEY FACTORS Product Clubs, Show rooms
STRENGTHS WEIGHT AS TAS AS TAS
Strong Mutinational (Brand Equity) 0.11 3 0.33 2 0.22Strong & Vast Distribution Channels 0.09 2 0.18 3 0.27Lack Of Capital Constraints 0.07 3 0.21 2 0.14Record Market Share 0.10 2 0.2 3 0.3Strong Brand Portfolio 0.06 2 0.12 3 0.18Aggressiveness In The Market (Market Leader) 0.07 3 0.21 4 0.28Brand Promotion & Sponsorship 0.12 2 0.24 3 0.36
WEAKNESSTargeting Only Young Customers 0.09 3 0.27 2 0.18Political Franchises 0.06 0 0 0 0Centralized Decision Making 0.05 0 0 0 0Decline In Taste 0.09 3 0.27 2 0.18Motivational Factor 0.05 1 0.05 2 0.1Not All Products Bear The Company Name 0.04 1 0.04 3 0.12
1.00OPPORTUNITY
New Products Can Easily Penetrate In The Market. 0.09 3 0.27 2 0.18Noncarbonated Drinks Are The Fastest-Growing Industry 0.11 4 0.44 2 0.22Demand Of Pepsi Is More Than Of Competitor 0.07 2 0.14 4 0.28Changing Social Trends (Fast Foods) 0.09 2 0.18 4 0.36Internet Promotion And Ordering Processes 0.06 2 0.12 3 0.18Tie Up Or Liaison With Major Showrooms & Restaurant 0.07 2 0.14 3 0.21
THREATSNon-Carbonated Substitutes (The Mango Season) 0.14 4 0.56 2 0.28Beverage Industry Is Mature 0.12 3 0.36 2 0.24Fake Products (Imitators) 0.10 1 0.1 2 0.2Competitor’S Schemes 0.05 1 0.05 3 0.15Strong Competition With Coca-Cola Company 0.10 2 0.2 3 0.3
1.00 4.68 4.93
QSPM
QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)
CONCLUSION
Aggressive responses and aggressive strategies Market penetration in term to increase its market share through tie up with different restaurants & clubs as well as continue with its already adopted strategies such as increase its share through huge advertisement and through sponsoring different events.
7
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