India’s First online portal for Rental Homes to exclusively list Handpicked & Standardized homes
PeppyWalls is an In-house developed product, Boot-strapped by its Co-founders. It was launched in Bangalore on Dec 2015
Our Vision
Build a Brand with Trust in Rental Homes segment
Benchmark Home-standardization for Rental
When OYO could standout MakeMyTrip , ClearTrip;
Why can’t PeppyWalls standout CommonFloor, 99acres, etc !
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PeppyWalls.com
The Market Problem
× No player in Home-rental segment offering Standardized Homes
× Rental Loss incurred in Occupancy gap, due to poor maintenance, quality & not so
appealing to the prospective tenants
× Rental Home-seekers need a compulsory personal visit to check the Living
standards
× Ex-Tenant ends up paying min. 1 month Rent to Owner, towards refurbishment
× Very tough to pick among 100+ search results in web portals
× Duplicate listings in online portals, sourced in by multiple people
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Target Market Size
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Residential Rental Market in India ~$20 Billion
Bangalore City Stats :
– Every year, 1.2 – 1.5 lakh rental homes are changed/re-occupied by tenants We aim to capture 10% share of the above, in the next 2 Years
– On every home-changeover by Tenants, ~1.8 Billion INR per Year involved with Home Refurbishment. We aim to capture 10% share of the above, with Home Standardization
Our Business Proposition
Standardization of Rental Homes
- Relative measurement of Natural Light in every Room
- Pick-choose apartment-flats, thereby eliminate listing of any less-ventilated homes
- Giving a scaled view to Users on Neatness of all Bathrooms, Kitchen
- Standardize homes, which require tweaking on Electrical, Plumbing, Carpentry, etc
First Occupancy Homes
Endorsing newly built homes for Rental has a huge potential with Young IT families. Target is to
list as much as such homes, specially in IT zones / areas
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Our Business Proposition (Contd..)
Exploit Technology
Interpreting EB readings (with robots on Bescom web) & marking properties occupied
helps PeppyWalls maintain integrity of Listings to Users
Branding Rental Homes, based on our Standards
Ultimate notion to categorize Standardized homes (PW Economy, PW Standard, PW
Premium), to help Customers pick-choose homes of their choice
100% Visited & Verified listings
We see properties by ourselves, to believe & rate it in our Standards. With time, this helps
possible elimination of Home-seekers to visit such homes in person!
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Our Business Process
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Listings Inventory
• Listed for RENT
• Periodically check Property Status
Inbound
List Properties
Homes Meeting PeppyWallsStandards
Homes Requiring PeppyWallsStandardization
Data Collection with 100% Visits, followed by
Quality Checks
Standardization In-house
By 3rd Party Home Services
REJECTEDHomes not feasible to meet
PeppyWalls StandardsElectrical, Plumbing, Carpentry, Cleaning,
Painting, etc
Journey so far..
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1200+ listings of Standardized Rental homes
500+ listings of Branded PGs
Coverage of Listings across all the areas in Bangalore
30+ Rental Assistance served so far
Unique Visitors : 20000 and counting..
Registered Users : 3000 and counting..
Business Partnerships
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Rental Assistance for Corporate employees with Timesol.net
Furnishing partnership with GrabOnRent
Home services tie-up with Helpr.in (Discussions ongoing)
Key Revenue Streams
• Rental Assistance Recently launched campaign of ‘1 day Challenge’
B2B rental assistance to TimeSol’s corporate employees (Assistance charges + % in Brokerage)
Assisting Tenant visits - revenue model for owners (in planning stage)
• Standardization of Homes and Branding under PeppyWalls Branding the Homes under PeppyWalls to fill faster and avoid rental loss due to huge
vacancy gap
Standardize the homes to meet PeppyWalls standards – services like painting, fixing basic necessary things, sanitizing the kitchen/bathrooms
• Lead generations to our channel partners GrabOnRent, Helpr.in
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• INR 5 Crores (~ 750k $) cash investments – covering 2 years Capex
• Introductions to Key Mentors & Advisors
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What are we looking for?
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Burn Rate : Current & Forecast
INR
in Lakhs
INR
in Lakhs
INR
in Lakhs
Wages 6.6 43.2 51.84
Hosting 0.5 1.5 2.4
Tools, Licenses 0.12 1 1
Bulk SMS 0.2 0.75 1.5
Pymt Gateway charges 0.2 3.2 6
Sub Total 7.62 49.65 56.74
Wages 11.4 42.6 63.72
Fuel 0.96 4.8 5.76
Mobile Bil ls 0.12 0.6 0.72
Sub Total 12.48 48 70.2
Wages 0 25.8 30.96
Ad Boards 0 5 0
Social Media Ads 2.4 6 8
Media Prints 0.5 0.5 0.5
Newspaper Ads 0 0 0
Radio Ads 0 5 5
Volvo Bus Ads 1 5Sub Total 3.9 47.3 44.46
Wages 0 36 67.2
Fuel 0 0.3 0.36
Sub Total 0 36.3 67.56
Office Space 1.2 6 12
Broadband 0.24 0.6 1
Telephony & Mobile 0.24 0.6 1
Maintainance 1.2 3.6 6
Fixed Assets 3 22 10Sub Total 5.88 32.8 30
29.88 214.05 268.96
Infrastructure
Total Spend per Year
Fund Required for 24 months Runway 483.01
Product Development
(Inhouse)
Operations
Business Vertical
vs
Burn Rate
Marketing and Branding
Business Strategy,
Development & Sales
Team of 1 Founder (COO)
+ 2 Data Collectors + 1 Backend Admin
Total of 4 Employees
Team of 1 Founder (COO)
+ 10 Data Collectors + 3 Backend admin
+ 1 Quality Checkers + 1 Finance person +
2 Customer Care Reps
Total of 18 Employees
Team of 1 Founder (COO)
+ 10 Data Collectors + 10 Backend Admin
+ 1 Quality Checkers + 1 Finance person +
2 Customer Care Reps
Total of 25 Employees
Currect - Bootstrapped
(Bangalore)
Year 1
(Target - Bangalore)
Year 2
(Target - Bangalore)
Team of 1 Founder (CTO)
+ 2 Techies / Developers
+ 1 Testers
Total of 4 Employees
Team of 1 Founder (CTO)
+ 3 Senior Techies / Developers
+ 1 Senior-level SEO Optimizer
+ 1 UX Designer + 2 Testers
Total of 8 Employees
Team of 1 Founder (CTO)
+ 3 Senior Techies / Developers
+ 1 Senior-level SEO Optimizer
+ 1 UX Designer + 2 Testers
Total of 8 Employees
Team of 1 Founder (Chief Marketing &
Branding)
+ 1 Digital Designer + 1 Content Writer
Total of 3 Employees
Team of 1 Founder (Chief Marketing &
Branding)
+ 1 Social Media marketing specialist + 1
Digital Designer + 1 Content Writer
Total of 4 Employees
Team of 1 Founder (Chief Marketing &
Branding)
+ 1 Social Media marketing specialist + 1
Digital Designer + 1 Content Writer
Total of 4 Employees
Team of 1 Founder (Chief Business
Development)
+ 2 Sales Executives
Total of 3 Employees
Team of 1 Founder (Chief Business
Development)
+ 5 Sales Executives
Total of 6 Employees
Team of 1 Founder (Chief Business
Development)
+ 10 Sales Executives
Total of 11 Employees
Current
Year 1
Year 2
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Revenue - Current & ForecastTarget Bangalore for 2 FYs
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Monthly StatsMonthly
(INR)
Yearly
(INR)Monthly Stats
Monthly
(INR)Yearly (INR) Monthly Stats Monthly (INR) Yearly (INR)
Home Std : 2 requests @ Rs.
~3000 margin6000 72000
Home Std : 60 requests @ Rs.
~3000 margin180000 2160000
Home Std : 120 requests @ Rs. ~3000
margin360000 4320000
Sub Total 11000 72000 Sub Total 180000 2160000 Sub Total 360000 4320000
ODC : 500 Personal
Assistance @ Rs.19991000000 12000000
ODC : 500 Personal Assistance req
@ Rs.19991000000 12000000
ODC : 20 Rental requests @
Rs.600 (Int. offer price)12000 144000
100 Remote Assitance req @
Rs.999100000 1200000
1000 Remote Assitance req @
Rs.9991000000 12000000
B2B :
Assistance charges - 3 Rental
requests @ Rs. 1000
Brokerage charges - 3 Rental
request @ 5000
18000 216000
B2B :
Assistance charges - 10
Rental requests @ Rs. 1000
Brokerage charges - 10
Rental request @ 5000
60000 720000
B2B :
Assistance charges - 25 Rental
requests @ Rs. 1000
Brokerage charges - 25 Rental
request @ 5000
150000 1800000
Sub Total 30000 360000 Sub Total 1160000 13920000 Sub Total 2150000 25800000
41000 432000 1340000 16080000
Business Streams
vs
Revenue Actuals/Forecast
Property Standardization
* Home Standaridization & Branding, via
own/partnered Home Service vendors
* Adhoc on-demand Home Services & Repairs,
via own/partnered Homes Service vendors
Rental Assistance
* One-Day Challenge campaign to Home-
seekers
* B2B channel for Rental needs (eg. Timesol)
* Assured Tenant visits to Landlords (To be
Started)
Scale up plans to other cities
PG Standardization (on-going market size
analysis with few PGs)PG Std
Current - 2016
(Bangalore)
Post Funding - Year 1
Target : Bangalore
Post Funding - Year 2
Target : Bangalore
Scaling plans
PG Std
Subscription model
Total Revenue 30120000 + Targeting major revenue from PG standardization
Subscription Model for owners and
tenants
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Revenue - Current & ForecastStatistics
Target : Bangalore for 2 FYs
Rental Assistance revenue figs in INR
Property Standardization revenue figs in INR
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Founders & Our Team
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PonnusamyBusiness Development & Brand
Manager for PeppyWallsSoftware Solution Architect,
Entrepreneur of 2 Goli Franchises.
KishoreChief Technology Officer &
Money-manager for PeppyWallsProduct Technical Architect at
Software MNC.
YokeshMarketing & Advertising,
HR for PeppyWallsTelecom Architect at
Software MNC.
RajasekarOperations Manager for
PeppyWallsProject Manager in
Infrastructure Domain.
Lead by 2 Tech Leads (Co-Founders)
2 Senior Web Developers
1 Junior Web Developer
Lead by 1 Ops Lead (Co-Founder)
1 Ops Manager
2 Data Collectors
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