crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 21
Pair
Pair
Source: http://trypair.com
Pair is an app that enables couples to share updates and stay in touch
through a single stream of communication on a private timeline.
It is available on the iOS and Android platforms.
Features
Source: http://www.fastcodesign.com , http://www.androidpolice.com
Along with sharing pictures, videos, texts, e-mail and locations on the
partner's timeline, there are other fun features such as 'thumbkiss', 'live
drawing utility', 'thinking of you', 'Facetime' and 'joint to-do list'.
Similar to other networks
Source: http://techland.time.com/, http://thenextweb.com
Experts labelled it 'Path for couples' , a 'Facebook for lovers', and a
'Super-SMS' with more media. Pair is not the first network for couples; it
is similar to Cupple, Duet and Between.
Super-interactive SMS
Source: http://mashable.com/2012/03/23/pair/
The app serves the purpose of texting with multimedia like Whatsapp
does, but in a better, more interactive and organised format. Pair wants
to become the next best thing to physical interaction.
Good for long-distance relationships
Source: http://mashable.com/2012/03/23/pair/
The app was created to be the best medium for couples in long-distance
relationships. It is cheaper than international texting and is a
combination of the best communication platforms.
One-stop shop
Source: http://twitter.com
Communication with partners who are far away is scattered across
many mediums/platforms such as Skype, SMS, Facebook and e-Mail.
Pair consolidates all these functions to maintain a diary for couples.
The anti-social network?
http://blog.scoutzie.com/post/19874784897
While social networks push users to expand their circles and go more
'social', Pair allows users to only interact with one contact and share
stuff for a more personal and less 'social' experience.
Rise of private social networks
Source: http://www.nytimes.com/
With privacy and quality engagement, rather than quantity engagement,
being the need of the hour, an opportunity for smaller, more intimate
social networks like Path, FamilyLeaf and Pair is there for the taking.
Mobile: A clear vision
Source: http://memeburn.com/ , http://techcrunch.com/
Mobile devices are the future of networking. Saturation of the market,
along with an increasing number of people with time constraints, has
resulted in social apps going mobile.
2012: The year of private networks
Source: http://glassboard.com
Sharing via mobile is too personal for big circles, which is why Facebook
doesn't work as well for the mobile. High-quality smartphones sharing
intimate content could make 2012 the year of private social networks.
A threat to mainstream social networks?
Source: http://twitter.com , http://peopleslab.mslgroup.com
Private networks have created a new category and will not be pitted
against mainstream networks; users can be active on both, for different
purposes. However, mobile-first apps will be more popular on the mobile
The future
http://facebook.com
Pair has signed on 220,000 users with $4.2 million in funding and is
predicted to extend its userbase through innovations. Pair is slated to be
acquired by one of the social networking giants.
More People’s Insights Weekly reports
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
CrowdsourcingMahindra Spark the Rise
Storytelling:@MarsCuriosity
Citizenship#Kony2012
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MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
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Coming soon: People’s Insights Annual
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In early January 2013 we will publish the People’s Insights Annual
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provide foresights for business leaders and change-makers for 2013.
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