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Portraits
of Success2010Interna tiona l, c rea tive,innova tors: Boc c onians
a t work
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Contents*
Vikram Has a Full Plate of Ideas 3
by Tom aso Eridani
An MBA Students Blog 5
by Tom aso Eridani
A Visiting Professor Jogg ing Down the Navig lio 7
by Fab io Tod esc o
Thanos, a Seria l Entrep rene ur and Professor 9
by Fab io Tod esc o
Gia nc arlo, a Serial Volc ano at the EMIT 11
by Fab io Tod esc o
Texting for Serena 13
by Tom aso Eridani
Wound ed Chile by Edoardo Moruzzi 15
by Davide Ripam onti
24 Hours with Tan ja , Massimilia no and Alberto 17
by Fab io Tod esc o
Two Boc c onians Develop the Cap ello Index 19
by Fab io Tod esc o
______________________________________
* Portraits of Suc c essis a selec tion of a rticles previously pub lished in the Boc co ni Newsletter. Articles are a vailab le on t he w eb
on ViaSarfatti25.eu, the Boc co ni online new sma ga zine, at the follow ing a dd ress: www .viasarfatti25.eu.
Translations by Offic e of International C om munica tion.
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Vikram Has a Full Plate of IdeasbyTom aso Erida ni
A Boc c oni stude nt, Vikram Kandula has develop ed and
ma rketed a line of ec ologic al dishware, ba sed on a loc al
Ind ian trad ition tha t uses fallen lea ves. He p red ic ts p rod uc t
sa les of 1.5 million in 2010
Crea ting a profitab le business with a g oo d p roduc t tha t is prod uc ed susta inab ly and used responsibly. With
these g oo d intentions, Vikram Kandu la, a 27-year old Boc c oni stud ent from India, found ed his ow n b usiness,
Ham pi Prod uc ts. The c om pa ny holds de ar to a prac tice held in rural Indian, a nd produc es dispo sab le
dishware for ca tering which spo rt a stylish d esign a nd a very low environme ntal impa c t.
After grad uating in engineering in Delhi, Vikram already showed the first signs of an entrepreneurial spirit at 24
whe n he o pe ned his ow n business in clothing m anufac turing c ompany. The b usiness wa s go ing we ll, but
Vikram und erstoo d tha t he ne ed ed to lea rn som e mo re skills in order to bette r deve lop his ideas.
I need ed to learn more ab out business and I knew Boc c oni had a go od rep utation for tea ching a wide a rray
of manag em ent skills, e xplains Vikram . And I a lso liked the idea of living in Ita ly for a fe w years and ge tting to
know the c ulture.
But while he wa s thinking abo ut ma king a land ing a t Boc c oni, Vikram a lrea dy had his next initiative in mind. A
light bulb went on w hen he went to a wed ding in a rural pa rt of India with a Dutch friend , Fred eric Sand ers,who m he had m et in Mumbai while Sande rs wa s doing a n internship in the Susta inab ility Dep artme nt a t ABN
AMRO. The two friends we re struck b y the dispo sable p la tes used for the we dd ing feast of o ver 1,000 gue sts.
They used plates ma de from the leave s of a loca l palm tree . The lea ves fall naturally a ll yea r long a nd the
plates are m ad e b y loca l produc ers without c hemic al or toxic produc ts so p rod uction is sustainab le and
responsible, says Vikram. They a re perfec tly ec olog ica l and b iodeg rada ble. These a re all fac tors whic h
tod ay s ma rket values. The o nly thing left to d o w as to refine the p late s de sign and think ab out ho w to
prod uc e them o n a larger sc ale.
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Vikram and Fred eric went to work, in collab oration with the loc al produc ers, and after a fe w mo nths they ha d
put tog ether and tw ea ked a line of produc ts and were rea dy to b eg in exporting. Summe r wa s ap proa c hingand they d ec ided to try to sell their prod uct to sea side c lubs in Bloemend all on the Dutch c oa st. They
rec eived g oo d fe ed ba c k, with the fifth c lub o wner they spo ke to imme diate ly ordering 5,000, and the business
took off.
Fred eric has an ae sthetic e ye a nd is go od with emo tions, while I have a go od business sense a nd am go od
with c osts. We a rgue a lot, but the res a g oo d b a lanc e b etw ee n our skills, says Vikram.
Meanwhile, with a Me rit Awa rd und er his belt (the Boc c oni sc holarship for interna tiona l stud ents assigned o n
the b asis of a c ade mic me rit), in Sep tem be r Vikram a rrived in Milan to b eg in work on his Ma ster of Sc ienc e inInternat iona l Manag ement. The ha rd wo rk in class is intense fo r som eo ne like Vikram who c ontinue s to w ork on
his ec ologica l dishwa re p roject. A Dutc h d esigner is broad ening the rang e a nd increa sing the numb er of
produc ers in India w ho, co ntinuing to use entirely handm ad e p rac tices, are being trained w ith new
technologies and processes.
With Frede ric working full time and Vikram wo rking one wee k a month, the pa ir wa s ab le to sign ag reeme nts
with seve ral distribu tors in Franc e for the c atering industry a nd ma ke c ontac ts with o ther d istributors in Ita ly.
Estima tes fo r sa les in 2010? 1.5 million item s. Its a c omm itment tha t will req uire a fac tory to b e built in southern
India to keep up with produc tion of enoug h plates to c over req uests.
Pursuing this business a longside my stud ies is a b ig job , bu t ha ving m y own business has alwa ys bee n a drea m
of mine, explains Vikram . And e verything Im learning in the c lassroom, marketing for examp le, c an be
ap p lied right a wa y. Professors like Ma rkus Venzin and Rob ert Grant have helpe d me immensely in their
advising.
From Bocc oni New slette r no. 81/2010
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An MBA Students BlogbyTom aso Erida ni
Sed a Sarac er keeps an a nimated online d ia ry on the Financ ia l
Times web site of her expe rienc e a t SDA Boc c oni. She and the
other interna tiona l bloggers a t FT p rovide an insiders view tha t
round s out o ffic ia l informa tion ab out MBA prog ams in various
countries.
Born in Istanb ul in 1984, Sed a grad uate d with a de gree in International Com merce and then w orked in
ma rketing at a multinational c omp any in the va rnish sec tor for three years. During that pe riod, she b ec am e
aw are of the ne ed for a turning point in her c areer path.
I cho se a n MBA bec ause a t university I lea rned simply throug h read ing b ooks, but the n I wa nted to lea rn newbusiness skills along with other people who had work experience, who I could exchange ideas with and learn
from as well, e xplains Sed a. And I c hose SDA be c ause it has a g reat rep uta tion and it offers a spec ializat ionin marketing that interested me.
Just be fore the program b eg an in Oc tob er, the p rop osal to write a blog on the w eb site of the Financ ial Time s
c am e to he r throug h SDA. Sed a s outgo ing and c urious pe rsona lity enc ourage d he r to a c c ep t the p rop osal
and so she found herself with e leven othe r blogge rs, including a stud ent from Kenya n w ho stud ies at INSEAD,
an Indian student in Chic ago and an American a t Cam bridg e.
I was fam iliar with Fac eb ook and Twitter bu t I didn t think of myself as a po tent ial blogge r. But I was c urious
ab out the propo sal and now Im rea lly into it! says Sed a. I started with the g oa l of offering a rea l view of
wha t it mea ns to c omp lete an M BA. Often, in fac t, only offic ial information ab out MBAs c an be found, while
wha t I wa nt to d o is to d esc ribe wha t really go es on b ehind the sc ene s, persona lizing my story as muc h as
possible.
In her various po sts (an a verage of tw o p er wee k) Sed a has in fac t ta lked ab out the intensity of the p rogram,
the impo rtanc e of networking , and job prospec ts at the e nd o f the program, but a lso a bout the recreational
moments among students such as parties and soccer tournaments.
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At the b eg inning it wa s a big e ffort, partly be c ause I tried to plan m y po sts. Now I c an b e m ore spo ntane ous
whe n I write, it co mes ea sier and its almo st a relaxing b reak from the frenzy of the p rogram , says Sed a .
Betwe en the program, the blog and c lubs (Sed a is a me mb er of b oth the MBA SDAs Ma rketing Club a nd the
Wome n in Business Club), Sed a s c om mitme nts keep her from spe nd ing time on her grea test p assion, oil
pa inting. So, at least for now, her dream of p ainting the Duomo of M ilan w ill have to wa it.
From Bocc oni New slette r no. 82/2010
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A Visiting Professor Jogging Down the NavigliobyFab io Tod esco
Last sem ester Tom er Broude held the first c ompulsory c ourse in
English in Law a t Boc c oni and ran the Venice mara thon. His
tra ining was along M ilan s c ana ls.
Milan for te aching, Venic e fo r running . Tha nks to Tom er Broud e, 40, a Visiting Profe ssor from Heb rew University
in Jerusalem , last sem ester stud ents in the sec ond yea r of Law a t Boc c oni pa rticipa ted in the first c om pu lsory
c lass held entirely in English: a c ourse in Interna tiona l Law . Broude too k ad va nta ge of his time a wa y from
home to train along the Naviglio Grande and pa rtic ipated in one of the most difficult Italian m arathons, held
in Venice , on 25 Oc tob er.
One o f the sub jec ts Broud e is mo st interested in is the WTO (the World Trad e Orga niza tion), where G iorgio
Sac erdot i, Full Professor in Inte rnat iona l Law a t Boc c oni, served a s Europ ea n justice fo r eight ye ars, until
Novem be r 2009. Tha t s why it w as natural for Broude to think ab out Boc c oni for the last sem ester of his yea r
and a half sab ba tica l lea ve, pa rt of which wa s spe nt a t Ge orgetow n University in Washington, D.C.
At first the stude nts seem ed a little intimida ted , mayb e b ec ause o f the new experienc e o f having to interac t
in English, or ma ybe bec ause the y were used to c lasses tha t are mo re trad itiona l than mine, explains Broude ,
thinking a bo ut his experienc e in Milan. After awhile, howe ver, they loosened up and , thanks in pa rt to their
exc ellent English skills, they p roved to be very go od stud ents. They we re a lso very com petitive, whic h isc ertainly positive o n one hand, b ut which also p oses the risk losing sight o f the real go al o f stud y, which is not a
grad e but knowledg e. The experienc e wa s espe c ially interesting for the professor and stude nts when a Moo t
c ourt, a simulation o f a trail in front of a n internationa l court and ba sed on a hypothe tica l ca se, wa s held
during c lass.
Acc ording to Broud e, a marathon can be an antidote to short-term planning . Both in training, which ha s to
follow a sc hed ule, and in running, where you have to follow prede termined rhythms, maratho ns have only
long-term g oa ls.
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Broud e started running a ga in a few ye ars ag o a fter a long b rea k. I started running when I wa s a kid and
during m y milita ry servic e, he says, a nd fo r me it bec a me a lifestyle, som ething tha t your bo dy sta rts to ne ed ,and tha t helps you stay in shape a nd stay hea lthy. A marathon, with its 42.195 kilometers, howe ver, was a non-
professional cha llenge , whic h I wa nted to ta ke on a fter awhile. I c hose the one in Venic e b ec ause I thought it
would b e a ma zing, so I started training in Toronto, Cana da and I didn t stop even when I move d to the United
Sta tes and Finland .
Over the semester, Broude ran two half-mara thons in Monza a nd Sanremo, and he d isc ove red a running wo rld
tha t was different from the one he e xperienced in Israel or the United Sta tes. In Italy, he says, I saw lots of
group s with their soc ial uniforms and p eo p le who w ould run in groups, while running a b road is muc h more of
an individua l sport. The op posite is true, howe ver, fo r university life. In the United Sta tes and Israe l, struc turedac tivities that involve the entire fac ulty of an ac ad emic subjec t are more freq uent, and c an a c t as soc ial
gatherings.
From Bocc oni New slette r no. 83/2010
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Thanos, a Seria l Entrep reneur and ProfessorbyFab io Tod esco
Papad imitriou, a SDA fac ulty me mb er of Op erations and
Tec hnology Manag em ent, has twe nty yea rs entrepreneuria l
experienc e in rad io, market resea rc h, web sem antic s and
music.
To inte rac t with the top internationa l mana ge rs who pa rticipa te in SEP, the Senior Exec utive p rogram a t SDA
Boc c oni, which he c oordinates, yo u nee d to ha ve c omp any e xperienc e, says Thano s Pap ad imitriou, 39-yea r
old Athens native a nd SDA fac ulty mem be r in Op erations Tec hnology a nd M ana ge ment. And he ha s plenty
of expe rienc e: Co nversa tion Sta rter, a Harvard Business Sc hoo l blog , de fines him a s a serial entrep reneur a t
the b ottom of his po st Are you the bo ttlenec k in your orga nization?
I was luc ky to am ong the first in Greec e to ge t to know the world of c omp uters and elec tronics, he says. At
17 he ope ned a free rad io with a fe w friend s, at a time when o nly the sta te rad io sta tions were leg al. Young
Greeks we re fo llow ing the Italian exam ple from a few yea rs ea rlier, explains Thanos, a nd for a p eriod of time,
our rad io had the most listene rs in Athens. The rad io sta tion did n t ac cep t ad vertising and the initiative neve r
be c am e a business, b ut lots of m y pa rtners stayed in that sec tor and are now some of the most p op ular DJs
in Greec e.
Papa dimitriou left Europe right a fter to stud y c om pu ter sc ienc e a t MIT and UCLA. His first job wa s c onsulting for
a spin-off o f MIT, Cam bridge Tec hno logy Partners (CTP). I wa s the re for four yea rs, and I went from ac ompany with 400 peo ple to o ne w ith 5,000 pe op le. It wa s a highly tumultuous mo ment: the United Sta tes had
just gotte n ou t of the c risis from the ea rly 90s, crea ted by the end of the C old War, and industries like
aerospac e we re substituted by tec hnolog y industries. From m y p oint o f view , since I had to bring IT system s to
c omp anies, I had to a nalyze p roc esses in deta il and the p roc ess-based ap proac h turned out to be useful in
ma ny o ther p hases in my p rofessiona l life.
Papa dimitriou left the C TP whe n he d ec ided there wa s no more room fo r profe ssional grow th in the short term
( I wa s too young for the next step ) and he sta rted a PhD in Ma nage ment a t UCLA. But I missed my p revious
work, so I found ed Alpha De ta il with two friend s, a m arket researc h co mpa ny in the pharmace utica l sec tor
whic h analyzes doc tors b eha vior. We sta rted w ith a Pow erPoint p resenta tion, and tha nks to tha t we raised
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one million d ollars from our former emp loyers and w e opene d in Feb ruary 2001. When things see med to be
sta rting we ll, with seve ral projec ts and promising c onta c ts for the sta rt-up , the US ec ono my w as shaken b ySep temb er 11 and everything stop pe d fo r a few m onths. We we ren t ab le to pa y our salaries in Novem be r
and Dec emb er, says Pap a dimitriou, but we be t on our future a nd it worked . After a short while, the
c ompany sta rted invoic ing 14 million dollars a ye ar, but I had left all ope rative roles to finish my PhD. An
ac ad emic effec t of his entrepreneurial expe rience wa s a pa pe r ac c ep ted at the p restigious VLDB (Very Large
Data Base) Confe renc e in 2000. The sta tistica l methodolog y de velop ed for Alpha De ta il is also a t the b ase o f
ano ther artic le, written with Valeria Belvede re a nd Albe rto G rand o, to b e p ublished soon on the Internationa l
Journal of Prod uc tion Resea rc h.
At the end of the PhD in 2003, Thanos co nta c ted two stud ents at the Universitys Sc hoo l of Eng ineering
spe c ializing in natural lang uag es proc esses and c omp uter scienc e who had a g rea t idea : to co mp ete w ith
Goo gle with a sema ntic sea rc h eng ine, which is ab le to und erstand sea rc hes in dep th a nd provide o nly truly
releva nt responses. I wa s their ad visor for the sta rt of Infocious. But te c hnica l exce llenc e is not eno ugh .
Goo gle wa s so we ll-estab lished by then tha t it couldn t be ousted , so we mod ified the p rojec t and c rea ted
Lingospot, a service a imed at a nyone who ma na ge s information web sites or group sites to increa se the
number of pages visited and advertising revenue. Actually, thanks to sema ntic searc h engines, pub lished text
is interpreted and the m ost impo rtant words are a utoma tica lly linked to o ther text on the site or the group of
sites tha t dea l with simila r terms, while a dve rtising b ased on keywords are a na lyzed and presente d in a n orde r
that follows the effec tive relevanc e c omp ared to the te xt.
Pap ad imitriou ca me ba c k to Europ e in 2004 continuing a do uble academic as a SDA p rofe ssor at t he
Op erations and Tec hnology Ma nag eme nt Unit at SDA Boc c oni and entrepreneurial trac k. It s true that he re,
I have to a dm it, starting a c omp any is muc h more d iffic ult, both d ue to a larger ave rsion to risk and due to the
ab senc e o f an e ffic ient ventu re cap ital market. Establishing himself in Milan, where he tea c hes c ourses in
Op erations, Innova tion Ma nage me nt and Entrep reneurship both a t SDA and a t the University, he founded
mBryo a long w ith two o ther pe op le. It is a sort of incub ato r with offices in New York which he lps de velop
entrepreneurial ide as and write g ood business plans, and he c ollab orates remo tely, mana ging a de licious
blog on entrep reneurship, Che fs Not Bakers.
In Greec e he is involved in M2C Me dia , a c ompany tha t ma nage s music transmissions and a dvertising
messag es in large distribu tion spa c es, which reac hed a ma rket sha re of 25%, along with InHouseMusic, a music
produc tion com pa ny that c rea tes bo th ad vertising jingles and c omm ercial trac ks (Sand yma n ca n be fo und
on YouTube to g et a n idea of the g enre). You c an t esc ap e your pa st, he says now, c om menting on his
return to radio even though toda ys media has a more technologically ad vanc ed form.
From Bocc oni New slette r no. 84/2010
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Giancarlo, a Seria l Volcano at the EMITbyFab io Tod esco
In the ir prod uc tion p hases, his idea s revo lve a round soc ia l
netw orking a nd smartphones. He b eg an an internship in
Germany to study from entrep reneurs and imp orted a n
interesting idea into Ita ly.
Gianc arlo Ga riba ldi, a stud ent in his sec ond yea r of the EMIT, the Master of Sc ienc e in Ec ono mic s and
Ma nag em ent of Innovation and Tec hnology, may b ec ome a serial entrepreneur in the future. For now he is
c ertainly a serial volca no, very ac tive in spe wing forth entrepreneurial ide as, some of w hic h a re alrea dy in
the testing phase.
The idea for Post-Here beg an at EMIT, within an e xisting initia tive whic h required a business p lan to be drafted
and presented to a group of fac ulty and business ang els. Co mb ining messaging and geo-localization , Post-
Here a ims to be an ap plic ation for sma rtpho nes that allows users to excha nge ge ograp hica lly-c onstrained
messag es, e xplains the stude nt, who c am e up with the ide a with classma te G ab riele Rod riguez. We c an
imagine tha t pa rticipants in a c omm unity ma y lea ve c omm ents in front of shop s, for examp le, or that
someo ne ma y leave a c olleag ue instructions on wha t to d o onc e they ge t to a ce rtain plac e.
With a Bac helor deg ree in Enginee ring of Auto ma tion, Gianc a rlo ha s alwa ys had e ntrep reneurial aspirations
and, when loo king fo r a Ma ster of Sc ienc e, he soug ht ou t a less tec hnica l MSc than Enginee ring. He c hose
EMIT a fter see ing a Boc c oni rec ruitme nt p resenta tion reserved for eng ineering stud ents.
Ga ribaldi ha d a go od idea ab out the tec hnic al a nd entrep reneurial p ossibilities of Post-Here tha nks to a nother
project of his which is in a mo re d evelop ed pha se. MatchMe , anothe r sma rtpho ne a pp lic ation, aims to
rec onc ile real life w ith soc ial networks. Partic ipants in a c omm unity trac k their profile a nd the p eop le they
would like to mee t, says Ga ribaldi. When two pe op le with a c omp atible profile find e ac h other in the range
of a fe w me ters, the a pp lica tion notic es this and informs the tw o of the recip roca l proximity. Unlike
ma tc hma king sites, the ma tc h d oe sn t look a t just roma ntic c ha rac teristics, but a ll kinds of sha red interests.
Here, though they use different methods, the business should hold, as in the case of Post-Here, thanks to
advertising revenue and sales of premium versions with advanced functions.
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The ide a of Ma tc hMe b eg an a few years ag o w hen G ariba ldi was still studying eng ineering, and it has alrea dy
evolved . At the be ginning, the matc h wasnt c om munica ted through sma rtpho nes but through Abb rac c ialetti, a brand nam e registered b y the stude nt which is a b lend of the Italian words for hug a nd
brac elet, and w hich we re c rea ted for the ap plic ation. Then we rea lized two things: that starting p hysica l
produc tion for the ab brac c ialetti would result in high p rod uc tion co sts and that sma rtpho nes were b eginning
to b ec ome more e stab lished . The we Ga ribaldi is referring to are the other three eng ineering stude nts who
c ollab orate w ith him a nd two ad visors: a m ana ge r in the te lephone sec tor and a spe c ialist in market resea rch.
The stud ent believes he ll have a be ta version fo r the first market tests by the summ er.
His idea s a re no t d estined to rema in just ideas. He ha s recently bee n wo rking on his latest ambition in
Ge rmany. Through the Erasmus for Young Entreprene urs netw ork he co nta c ted a G erman entrep reneur who is
ac tive in customizing several com mon ob jects in a c omp any, with the aim of enha ncing the b rand value of
the c omp anies that use them . Gariba ldi thus de cide d to do a 3-month c urricular internship at the German
c ompany, utilizing Boc c oni offic es for the bureauc ratic issues. Over these c oming months, I will be his assistant
to see wha t a n entrepreneur rea lly do es. If everything works out, I might b e a ble to be c ome an Italian
referenc e, imp orting the business.
From Bocc oni New slette r no. 85/2010
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Texting for SerenabyTom aso Erida ni
A Boc c oni student, Serena Coc c iolo is a vo lunteer at Projec t for
Peop le, an organiza tion which promotes text messaging to
supp ort mic rofinanc ing p rojec ts for women in Ind ia .
Serena C oc c iolo w ants you to text her, not for her but for the wom en in West Beng al who need funds to
suppo rt their ag ricultural business or sta rt a sma ll entrepreneurial ac tivity. A stud ent at Boc c oni in he r first ye ar
of the Ma ster of Sc ienc e in Ec ono mic and Soc ial Sc ienc es, Serena is a voluntee r at the assoc iation Project fo r
Peop le, which launc hed a te xt messag ing c am pa ign to raise fund s for mic rofinancing p rojec ts to he lp wom en
in the p oo r rura l area south o f Kolkata .
Serena dea lt with microc red it projec ts firstha nd last yea r, du ring her third yea r in the Bac helor in Ec ono mic
and Soc ial Sc ienc es a t Boc c oni. As pa rt of a n internship p rogram for the d eg ree, she spent t hree mo nths in
India with Project for People , a non-profit organization whic h ha s be en spo nsoring cooperative and
development projects to p romo te self-sustainability in loc a l populat ions in Ind ia, Ben in and Brazil since 1993.
My g oa l for after university is to w ork in the field o f c oop eratives and de velopm ent, and in pa rtic ular in the
microc red it sec tor. I chose this internship b ec ause it g ives me the c hanc e to ge t e xpe rience direc tly in the
field, exp lains Serena .
In Janua ry 2009 she left for Ind ia a nd stayed in Kolkata for three m onths, traveling to village s within a 100km
rad ius from the c ity. Serena ob served c urrent p rojec ts and worked on a cc ounting expe nses, loa n a lloc ation
proc ess ana lysis and ga thering da ta on op erations. She a lso helped monitor the Wome n Pea c e C ounc il
project w hich a ims to d evelop the role o f several wome n a s Judges of the Pea c e to resolve legal and family
issues in the villag es.
I saw how m icrocredit wo rked firsthand , along with the effort of involving w ome n and most wo men s
hap piness and satisfac tion abo ut wha t they we re a ble to c rea te, says Serena. It was a ve ry ed uc ationa l
expe rienc e. I learned a lot from the loc a l sta ff, bu t also from the c om munities involved , ob serving their
different worlds.
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After returning to Milan, Serena wa nted to c ontinue her c ollab oration so she started working at the m icrocredit
group of the assoc iation, working m ainly with the orga nization a nd c oo rdination o f internships in India forBoc c oni stud ents (ab out six per yea r) as well as with ac c ounting and a na lysis of seve ral microfinanc ing
projects.
Projec t for Peop le rec ently promo ted a c am pa ign for text messag ing to raise fund s for microfinanc ing p rojects
in India to allow wom en a nd the ir families to g et o ut of a state of p overty and red eem themselves from the
role o f ma rginaliza tion, a s the a ssoc iation explains. Funds are intend ed to p rovide sma ll loans whic h a llow
wom en to supp ort or launc h a business (both trad itiona l hand c rafts and ag ric ultural) and allow their c hildren
to atte nd sc hool (a ma nda tory req uireme nt to take a dva ntag e of mic roc red it). Collecte d funds will also
supp ly drinking wa ter to the v illage s.
From Bocc oni New slette r no. 86/2010
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Wounded Chile by Edoa rdo MoruzzibyDavide Ripamonti
A law student a nd pho tographer, Edoa rdo w as on vac ation in
the South Americ an c ountry for a relaxing visit with his b rother
whe n the deva sta ting e arthqua ke struck. He ha s p rod uced a
very touc hing p hoto grap hic rep ort, and he te lls of his
expe rienc e a nd his hop es for a c aree r in photojournalism.
To transform your childhood pa ssion into your c aree r is eve ryone s drea m, but only a few c an a c tua lly
ma nage to d o it. Amo ng them is Edoa rdo M oruzzi, a 21 yea r-old from Bolzano, who is in his fourth yea r of the
law program at Boc co ni and is an up and co ming p hotographer.
I sta rted w hen I was young , messing a round w ith my mothers c ameras, he reca lls, then I went up the linefollowing the c hang ing tec hnology, from a nalogic al reflex to the first digital ca meras and now to the mo de rn
profe ssiona l digita l cam eras.
Tog ethe r with his pa rtner and friend Giusep pe Balac c o (a NABA graduate), Edoa rdo w as just sta rting to ge t
some recognition whe n his first big job c am e a long: In 2008 we we re hired as the o fficial pho tog raphers for
the Europ ea n c ano e c ham pionships at the Idrosc alo he re in Milan, then o ther job s c am e through, suc h a s
prod uc t ca ta logue s. In the last few m onths, it has be en insitutional video s for various c ompa nies. Edo ardo s
training is not the typica l pa th through p hotog rap hy sc hool a nd ap prenticeship he is largely self-taug ht. I
trained myself throug h prac tica l expe rience and by read ing a few ba sic b ooks. I be lieve tha t formal
ed uc ation is important, but direct expe rienc e c ounts even mo re .
Tog ether with ta lent, that is. Bec ause a go od pho tog rap her do es more tha n ma king po rtraits of reality, but
rathe r interprets rea lity from his own po int of view. Its the p hotog rap her who d ec ides wha t p art of the
observed reality he will transmit, he explains, combining creativity and the ability to deal with the unforeseen
events that so o ften oc c ur.
Tragic unforesee n eve nts, som etime s, which c an ofte n turn into g reat o pp ortunities to g row p rofessiona lly and
pe rsona lly, as hap pe ned to Edo ardo . I had go ne to visit my b rother in Chile , where he is a d iploma t at the
Ita lian Emb assy , he says, and o ur plan was to stay in San tiag o fo r a we ek a nd then g o to Easter Island , but
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then I was involved in tha t te rrible earthquake . It was a toug h experienc e for Edo ardo , who a c c omp anied his
brothe r, helping w ith reflief wo rk a long w ith everyone a t the Emb assy. But it was also the c ha nc e to pu ttog ethe r an e xtrao rdinary photo grap hic repo rt, whic h will stay in my pe rsona l portfolio; I too k pictures of the
trag ed y,the p eop le, a c ountry deep ly wo unde d but which a lways kept faith in its institutions, as you c ould see
from the Chilean flags that were flying eveywhere.
At only 21, the road to b eing a c omp lete pho tog rap her is still a long o ne. In wha t a spe c ts do es Edo ardo
c onsider himself strong , and where is there room for imp rovem ent? Im p retty g oo d at landsc ap es, buildings
and stud io shots. In a w ay, those in the stud io are the m ost interesting bec ause you have to b uild them from
sc ratc h, which e mp hasizes c reativity. But I nee d to improve in portraits, I don t think I have ye t de velop ed the
ab ility to interac t well enoug h with peop le.
In the future, he sees himself as a pho torepo rter, be c ause its a job tha t wo uld a llow me to c omb ine my
pa ssion for pho tog rap hy with my love o f exploration and resea rc h, and a bo ve a ll b ec ause it would a llow me
to d o the p hoto s I like b est, the o nes that te ll a story.
From Bocc oni New slette r no. 87/2010
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24 Hours with Tanja , Massimiliano and AlbertobyFab io Tod esco
The Boc c oni tea m who w on the Ca seIt business gam e in
Vanc ouver ta lks about their big d ay. The key to vic tory was
tea mw ork ba sed on equal roles for all mem bers of the group ,
with in-dep th d isc ussion of e very po int o f stra teg y.
A tea m o f Boc c oni stude nts rec ently won the m ost impo rtant internationa l informa tion tec hnology b usiness
ga me in the world, CaseIt, held in Vanc ouver. In front of a pa nel of ac ad emic s and ma nag ers in the sec tor,
pa rticipants were asked to find a solution to a n unp ublished c ase and de fend their de c isions during the
disc ussion tha t would follow.
During the long w eekend from 31 Ma rch to 3 April, Tan ja Co llavo (1st yea r in the M Sc in Internat iona lMa nage ment), Massimiliano Spa lazzi (in his 2nd year of the sam e p rogram ) and Alberto Xodo (1st yea r in the
MSc in Market ing Mana gem ent), led b y IT Systems Professor Gianluca Sa lviotti, beat out 15 othe r universities
from all over the wo rld to b ec ome the first Europ ea n tea m to win sinc e the c omp etition b eg an in 2004.
The 24 hours be twee n 9am on 1 April and 9am o n the next da y we re d ec isive hours, said Tanja. That wa s
when w e we re forced to d elibe rate in our hotel room , using only c omp uters and the ma terial provide d b y the
orga niza tion to d isc uss the c ase a nd p repa re our presenta tion slide s. We read the c ase, wo rked it out, put a
strate gy in plac e, then we reread it, worked it out in a d ifferent way, put a nother strate gy in plac e a nd so o n a
few more times, said Albe rto, de sc ribing a seem ingly c hao tic p roc ess, but o ne w hic h seem s to ha ve w orked . The idea , e xplained Ma ssimiliano , wa s that no one in the tea m ha d a spe c ialized and exclusive role. We
ac tually disc ussed everything several times and ea c h time we all partic ipate d, without leaving a nything o ut.
The c ase wa sn t the mo st c lear-cut , as it was d ivided into two p a rts. On one ha nd , exp lained Salviotti, the
fac ulty tutor who a cc omp anied the stude nts on their trip to Cana da , they were asked whe ther to slow do wn
or spe ed up the impleme ntation o f a project. On the other hand the issue w as whether to introd uc e p rovisions
which in the future w ould skirt all the drawb ac ks that ha d a ffec ted it. The d oub le timeline a nd the need to
ma ke bo th an op erative dec ision and a strate gic de c ision m ad e it diffic ult for several team s.
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The th ree stud ents we re selec ted out o f those w ho w ere taking the IT System s c ourse a nd who had show n
interest in the event, which the Internationa l Relat ions Servic e ha d a nnounc ed , e xp lained Salviotti. None o fthe three stud ents, how ever, is spec ialized in IT, like mo st o f the stud ents from o the r universities. Ta lking with
the othe r partic ipants, said the three stude nts, w e realized that m any o f them ha d an engineering
ba c kground and knew sop histic ate d IT pa c kets inside a nd out, so w e g ot a little sc ared. But the c ase w as
de finitely more foc used on strate gy, which ga ve us the ad vanta ge .
The p ane l rec og nized the te am work involved, the simplic ity and elega nce of the solutions and the d ec ision
and rea diness with which the y respond ed to ob jec tions, said Salviotti.
Desp ite the prestige of a n eve nt p erfec tly organized by stud ents at Simon Fraser University (t he
profe ssiona lism 22- and 23-year old students have show n is truly incred ible, the memb ers of the Bocc oni team
said ), Tan ja, Massimiliano a nd Alberto wa nted to p a rtic ipa te so the y co uld have a n interna tiona l business
c ase ga me expe rienc e with stud ents from a round the world, they fe lt less pressured tha n most of the
Ca nad ian, Asian a nd US tea ms. In some c ases, the y explained, you c ould see ho w stressed they w ere and
a few teams even skipped the dinner with international speakers on the first day so they could keep training.
Languag e wa sn t a p rob lem for the Italian tea m eithe r. All three a re in prog rams held in English and they a ll
have internationa l expe rienc e on the ir rsum . Ac c ording to Alberto and Ma ssimiliano: During our
presenta tion our only tac tic w as to let Tanja sta rt and finish, since she speaks Eng lish the b est.
From Bocc oni New slette r no. 88/2010
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Two Boc conians Deve lop the Capello IndexbyFab io Tod esco
Franc esc o Bof and Sergio Venturini have worked out a system
tha t ob jec tively eva lua tes soc c er player performance in rea l
time. Presente d in London, it will be tested a t the World Cup in
South Afric a and extended to a nalyze league players in va rious
countries.
The p resenta tion o f the Capello Index at the London Stoc k Exchang e c aused quite a stir in the British p ress. The
idea tha t the c oa c h of the English national side had de velope d a n inde x to me asure p layer pe rforma nc e
and wa nted to test it during the World Cup in South Africa wa s see n as a d isturbanc e to the te am . But its
rea lly an atte mp t to injec t some sc ientific ob jectivity into the world of soc c er, and imp ortant roles are b eing
played by Franc esc o Bof, professor of spo rts ma na ge me nt a t SDA Boc c oni, and by Sergio Ventu rini, who
tea c hes quan titative me thods at Universit Boc c oni and SDA Boc c oni.
Our work bega n mo re tha n a year a go , says Bof. Fab io Ca pe llo a nd Franc esc o Me righi, an e ntrep reneur in
fanta sy spo rts ga mes and soc c er soc ial networking, had the ide a of a n index to m ea sure o bjec tively the
pe rforma nc e o f playe rs on the field . The intent ion wa s to use it in fantasy foo tball or as a suppo rt for co ac hes
and ma nag ers c onsidering roster cha nge s. Bof wa s brought in bec ause of the b ook Ma nag eme nt de l Calcio
tha t he wrote with Fab rizio Mo nta nari and Giac omo Silvestri in 2008.
The first time we met, Ca pe llo alrea dy ha d a ta ble of c riteria that reflec ted his c onc ep tion of how to mea sure
soc c er pe rformanc e , explains Bof. Ove r the mo nths, this has bec ome a list of ove r 500 possible events in ama tc h that c ould a ffec t a p layers eva luation. The eve nts involving a player during a m atc h are wo rked
through sta tistica l algorithms to p roduc e a grad e simila r to tho se p ub lished on the spo rts pa ge s and useful to a
professional aud ience . Eac h ma tc h up da tes the o verall grad e o f a player, and the system works up do zens of
sta tistics that show strengths, weakne sses and trends of p lay, ove r a sea son or a c aree r.
Bof, who be c am e c hief inde x develope r of the c omp a ny formed to ma nag e the inde x, oversees its struc ture
and c onte nt, as we ll as the resources to run it. He a nd Ve nturini deve lop the algo rithms for crunc hing the
numbe rs, and the ir go al is to ma ke the d ata ava ilab le two hours after the end of a m atc h.
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It is a rema rkably large project, whe n o ne c onsiders that to ana lyze a ma tc h live requires two tec hnicians and
a sup ervisor. Then c onsider tha t a fter testing it on the World Cup ma tc hes, the e ntrep reneurs look to b e fullyop erational for leag ue p lay in England , Italy and Spa in. Ge rmany a nd Franc e a re also ve ry interested .
This system is a huge step forwa rd in the ob jec tivity of p layer eva luation , sta tes Bof. Comp ared to spo rts
journalism ratings, the sub jec tive e lemen t is elimina ted , as is c onsideration of the final sc ore. It is the tea m
index, whic h is the a verag e o f the individua l indice s, that c orrelate s with the result of the ma tc h. It is a
pe rfect ible system a lrea dy revised seve ral times - that c an be integrated with othe r eva luations.
For examp le, Bof c ontinues, a t this po int we c an t eva luate move ment without the b all. There are some
excep tions, but it is just too d iffic ult, eve n if we knew all the sc hem es run by the c oa c hes. But we have run
thousands of t ests, and the system is very robust a nd innova tive. It doesn t reha sh stats ava ilab le elsew here,and doe sn t substitute o ther ana lysts. It simply gives them the too ls to ra ise the q ua lity of their work, and to
keep improving indefinitely.
From Bocc oni New slette r no. 89/2010
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Aldo and Riccardo, Rep resenting Boc coniat the Nationa l University Tennis Championships
byDavide Ripamonti
Two top p laye rs, 19-yea r olds De Florio and Stiglich, rep resented
the University at a lead ing tennis tournament held in Ita ly s
Mo lise reg ion. Both enrolled in the Bac helor of Business
Adm inistration and Ma nag ement a t Boc c oni, they have
lea rned to b alanc e a thletic s and ac ad em ics.
Theyre b oth the sam e a ge , 19, with the sam e ranking, 2.6 (though Ricc ardo has alrea dy e arned enoug h
po ints to m ove a step up ), and the same stud y prog ra m, the Bac helor of Business Administration a nd
Ma nag em ent. Aldo De Florio a nd Ricc ardo Stiglich a re two athletes c alled to represent Boc c oni at the
Nationa l University Champ ionships, which were held from 21 to 29 May in Ca mp ob asso, Mo lise. They re b oth
registered for the te nnis tournam ent in the singles as well as the d oub les, where they p layed tog ethe r. They rea lot a like, but the yre a lso ve ry different from e ac h othe r: I sta rted p laying te nnis whe n I was 6 or 7 yea rs old,
says Aldo , originally from Rome a nd a former under 12, 14 and 16 reg iona l c hamp ion in Lazio, a nd whe n I wa s
10 yea rs old I sta rted pa rtic ipa ting in my first regiona l tourname nts. Then, sinc e I was doing we ll, I sta rted
playing mo re seriously, with my own c oa c h and a n athletic trainer. I did a ll this while c ontinuing to fo c us on
school.
Ricc ardo s introduc tion to tennis wa s a little late r, who , until he w as 13, cho se to play ba sketb a ll in his
home tow n of Sond rio. But then I wa snt tall enough, he jokes, and so I de cide d to start playing te nnis,where I rea lized that I could b e p retty go od . To d o so, howe ver, he ha d to leave his home town, be c ause I
c ouldn t grow a nymore as a player there, he e xplains, so I ca me to Giussano where there wa s a g rea t
tea c her, Argentine M arcelo Cha rpentier, a fo rmer professiona l player who wa s a t the 100th plac e in the ATP
rankings in the late 90s.
It might be a little late to ta lk ab out go ing pro, but Aldo a nd Ricc ardo ha ve d ifferent opinions ab out the top ic.
Aldo, who won the first edition of the Boc c oni Tennis Tourname nt hand s do wn in Dec emb er (Ricc ardo didn t
pa rtic ipa te), is the sta r on the Boc c oni Sport Tea m a t the CUS Milano Cup . He says, I think I c an get a little
bet te r, but th is is my level more o r less. Up until last yea r I trained eve ry da y, but now I only train 2 or 3 times a
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we ek bec ause Id rather foc us on m y stud ies. Tennis, one o f the m ost me ritoc ratic spo rts, isn t forgiving a fter
brea ks, and players who train less lose p lac es in the rankings be c ause there are no te am dyna mics whic hc ould hide individua l pe rformanc es. For him, howe ver, c urrently p lac ed a round 400th in the nationa l rankings,
c omp etitive ma tc hes are c ontinuing, with tournaments and with the Serie B team National Cham pionship,
whe re Im p laying with Rome s Circ olo Antic o team . Its a ha rd champ ionship with lots of trave ling .
Ricc ardo Stiglich, who wo n the only previous c omp etition b etwe en the tw o, at a tournament in Gub bio, two
years ag o, is taking his time a nd de dic ating time to b oth his tennis and his ac ad emic c areers. Bec ause he
sta rted p laying tennis relative ly la te , he still ha s time to fu lly exp lore his limits. My life right no w is very busy, he
says. I have tennis, then c lasses and I stud y in the eve nings. Im trying to ge t a s high a s I ca n in the rankings
he s a round 320th in Ita ly right now so I c an ge t into the ATP rankings and then p articipate in tournaments
with c ash prizes. I still ha ven t given up the idea tha t I c an ma ke a living off o f tennis.
He s also p articipa ting in the Serie B tea ms, with the Pro Pat ria Milano, but he s a iming for Ca mp ob asso:
Loo king a t the b oa rd of registered tea ms, it looks like its go ing to b e a n interesting tournament, t hey say ,
and we hop e w e c an ge t a s far as possible and ea rn some important po ints for the rankings. Then the re s the
do ubles ma tc hes, even if we ve never played tog ether.
Last yea r another Boc c oni playe r, Ma tteo Rom an w as also in the c hamp ionship. This yea r its Aldo and
Ricc ardo s turn to represent the university.
From Bocc oni New slette r no. 90/2010
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A Boc c oni Government in Vanc ouverbyTom aso Erida ni
Eight Boc c oni stud ents were part of the 9-member Ita lian
delegation in the Ca nad ian c ity for the 2010 G8/ G20 Youth
Summ it, a fo rum for young leaders from around the w orld .
The team d eb a ted world issues and presented their fina l
do c ument, which they may take ba c k over the Atlantic .
A Boc c oni majority go vernment, with 8 mem be rs out of 9 from the University, in positions incluidng the hea d of
sta te a nd the M inister of Ec ono mic s, rep resente d Italy in Vanc ouve r a t the G8/ G20 summ it for yo uths last
month, taking p a rt in lively de ba tes with the ir pe ers from a ll ove r the w orld.
Now in its 5th ed ition, the G8/ G20 Youth Summ it brings tog ethe r university stud ents from me mb er c ount ries,
hosted in the sam e c ount ry as the o fficial G8. Its ob jec tive is to g ive youths a vo ice that is hea rd on the most
c urrent g loba l issues whic h ma ke up the p rogram fo r the lea de rs at t he o ffic ial summit.
Cand idate s for the Italian d elega tion were c hosen b y Youth Enga ge ment Prom oters, one of the ma ny
internationa l stud ent o rganiza tions whic h help orga nize the e vent, while the nine final de lega tes were
selec ted by a c om mittee of three Italian university professors. Boc c oni had go od reason to b e p roud , since
the m ajority of the final de legation, which w as chosen o ut of hund red s of c and idate s, was suc h a large
ma jority of Boc c oni stud ents.
Stefa no G reco, Claud ia Frac c alvieri, Claud ia Pereira da Conc eiao, Chiara Rivera, Franc esc o Fasiello, GiuliaOb erti, Folc o C ioni and Luc ia Brambilla (a long with a no the r stud ent from LUISS) we re assigne d va rious roles in
the Italian go vernmen t, from the he ad of sta te to va rious respo nsibilities for foreign a ffairs, deve lopm ent , etc .
Eac h stud ent w as a lso a ssigned the ta sk of prep aring two position p ap ers to p resent in Vanc ouve r for
discussion during the various panels.
The idea be hind th is summ it is to give youths sugg estions and our views reg arding these glob al issues a vo ice
and visibility, e xplained Claud ia Frac c alvieri, a stud ent in her 2nd ye a r in the Bac helor of Internat iona l
Ec onom ics, Ma nag eme nt and Finance .
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At the Simon Fraser University in Vanc ouve r, five full da ys we re given ove r to d eb ates be twe en the 130
stud ents. Pa rtic ipa nts at tend ed p lenary sessions, and me etings betw ee n representa tives of the individua lareas to d isc uss va rious issues suc h as globa l governa nc e, the fight a ga inst te rrorism a nd food sec urity. The
final objective is to produce a final document, like at the official version, which includes the various proposals
and purposes which em erge.
It wa s nice to be ab le to c ontribute to the se impo rtant issues and c ome up with feasible p rop osals, said
Claud ia Pereira d a C onc eiao, origina lly from Brazil, enrolled in the 1st yea r of the Bac helor in Ec ono mics and
Soc ial Sc ienc es.
I found it rea lly interesting to see how these issues a re dea lt with differently around the w orld , said Claud ia
Frac c alvieri. In fac t, outside the c lassroom we we re all friends, bu t de ba tes we re very lively and an imate d!Then, in the evenings we went ba c k to a fun and friendly atmo sphe re.
It was a lso a grea t op po rtunity to soc ialize a nd ne two rk. There wa s a lot o f truly interc ultura l con tac t, said
Stefa no G rec o, grad uating in the Bac helor of Business Adm inistration a nd Ma nag eme nt, the hea d of state in
the d elega tion. In p artic ular, it wa s nic e to see how us Europ ea n d elega tes were a ble to ea sily c oordinate
ourselves and work toge ther, thanks in part to the EU Voice mee ting we atte nde d in Germany b efore leaving,
where we laid out o ur shared Europ ea n p osition. Since w e re a ll young, we ho pe that this is a go od ome n for
the future of the Europe an Union.
Now we re d iscussing how to c ontinue this experienc e and the idea s that c am e out of it, c onc luded
Stefa no. The d ream , whic h we re trying to b ring ab out, is to p resent o ur final doc ume nt in Toronto a t the end
of June at the tab le o f the real G20.
From Bocc oni New slette r no. 91/2010
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A Golden Apple a t Boc c onibySusanna Della Vedo va
The Ma risa Bellisa rio mela d oro , rec og nizing wom en in
business who c ontribute to the d evelop me nt o f Italian soc iety,
wa s rec ently aw arded to Boc c oni gradua te Barbara Torre.
This was the first time the award was g iven to a c um laud e
grad ua te in Ec onomics.
Im proud to b e a Boc c oni grad uate ! These w ere the wo rds Barba ra Torre used to b eg in talking ab out
herself and the a wa rd she ha d just received d irec tly from the hands of Italian Ministers Tremon ti and Sac c oni
on be ha lf of the Ma risa Bellisario Found at ion a t Co nfindustria on Frida y 18 June.
The a wa rd, a golden apple with the awa rde e s nam e eng rave d o n it, was given to young g rad uate s in
Ec ono mic s for the first time this yea r. For the pa st 22 yea rs, the Found at ion ha s reco gnized those fe ma le
entrep reneurs, ma nage rs, professiona ls and b right businesswo men who c ontribute to the d eve lopment of thec ountry every day with their pe rseveranc e a nd c omm itment.
At 24 years old , Barbara is a young wo ma n, but she a lrea dy has the de termination , the will and the skills to
co ntribute to the d evelopment of Italy as a na tion. I studied ma nage ment at Boc co ni and I graduated c um
laud e o n 24 Octo be r of last yea r with a thesis on the top ic Corporate Gove rnanc e in Italian Comp anies Listed
on the Stoc k Exc hang e: CEO tenure, pe rformanc e a nd sec tor effects. Along w ith my ac ad emic ba c kground ,
my thesis is wha t helped me w in this aw ard. Her ac ad emic ba c kground is go od enoug h to ma ke even those
with mo re e xperience jea lous. Barba ra ha s bu ilt up her rsum du ring he r years a t university by ta kingad van tage of the op portunities tha t Boc c oni offers its stud ents. It s true, says Barba ra, tha t de termina tion,
the desire to put yourself out there and to get things done are individual qualities, but Bocconi provides the
too ls to use them .
A Ca mp us Abroa d p rogram in Australia, Excha nge s in Barc elona and the United Sta tes and a pe rmane nt full-
time p osition a t Proc ter & Ga mb le in Ge neva a fter grad ua tion, where she works with financ ials for initia tives
and c ompetitive intelligenc e. The p osition is stimulating a nd in a n internationa l environmen t tha t allows her to
travel to othe r pa rts of the wo rld for business. She see s herself returning to Italy in the fu ture, howeve r, bec ause
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Im p roud that I wa s awa rded this p restigious rec og nition since I am the first Boc c oni stud ent to have
rec eived the aw ard, and I would like to be a w oma n whose everyda y com mitment wo rks to improve ourcountry.
From Bocc oni New slette r no. 92/2010
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Fabio, a Legal Studies Graduate Backstage at La ScalabyFab io Tod esco
The young est a ssista nt d irec tor a t the world -renowned Milanese
op era ho use is 29-year-old Fab io Ceresa , a Boc c oni lega l
studies graduate who c hanged c areer pa ths after grad uation
to beg in working w ith music . He has a lso rec ently written
seve ra l op era lib rett i.
In the c omplex of the fo rmer Ansaldo p lant o n Via Tortona in Milan , Rossinis ope ra LO c c asione Fa il Lad ro wa s
be ing rehe arsed , whic h will be pe rformed a t La Sc a la by the Acade my s stud ents sta rting o n 18 Sep tem be r. In
the la rge rehea rsa l roo m, young singers dressed in ca sua l attire a lterna te o n sta ge , listen to a dvice from the
direc tor, Sonja Frisell, and ask anothe r young ma n jumping up and do wn o n stag e w ith a large b ook in hand
for rep ea ted explanations.
The large boo k is the d irec tors sc ore, a vo lume wh ich ha s the sc ore p rinted only on the left-ha nd p age s; theright -hand pag es ge t filled in by the d irec tor with deta iled instructions abo ut the a rtists m ove ments,
expressions and be ha vior. The young ma n he lping the La Sc ala direc tor is Fab io Ce resa , bo rn in 1981 and a
Boc c oni grad uate in law . These a re the sc ene rehea rsals, he explains, a nd theyre d one to improve a c ting.
Singing rehea rsals happe n at a d ifferent time .
Fabio is the youngest assistant d irec tor at La Scala , though he ho ned his profe ssional c hoic e relatively late,
du ring his university stud ies at Boc c oni. I ve a lways be en p assiona te a bo ut this kind of m usic, he says, and
when I wa s a kid in Rivolta d Add a , I would b uy op era music a lbums with my allowanc e. I played music a nd Isang , but only at a n a ma teur level.
His interest was clea r during his exam in private law with a musician like Giovanni Iudic a , where the disc ussion
turned towa rds opinions on lega l events in ope ra storylines. One of the c onc lusions we c am e to , remem be rs
Fabio w ith a smile, is tha t the c ontrac t be twe en Faust and Meph istop heles should b e nullified bec ause a soul
is not a n ava ilab le goo d.
It wa s du ring his sec ond yea r at university that Fabio d ec ided to try out a n a rtistic ve nture, while c ontinuing his
stud ies ( my p a rents insisted on it, he says, a nd now I am g ratefu l to them ). The roa d tha t leads to La Sc a la
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is full of rather random op p ortunities that m ust b e seized quickly. Through friends of friends, he says, I met a
direc tor who wa s stag ing an o pe ra outside the c ity and , knowing a bo ut my interest, he asked if I wa nted to
help. Then some one else a sked m e to ac t a s direc tor for another sma ll prod uc tion and then a rea l direc tor
notic ed me a nd offered me an inte rnship a t La Sc ala . Tha t wa s three years ag o a nd Im still here.
For Fab io, a pa rallel vein to d irec ting is writing m usic. When I wa s young er, like a lot of othe r kids, I wrote
po etry, but I paid a lot o f a ttention to the structure a nd the m etric s in pa rticular rathe r than the c ontent. Late r I
disc overed that lots of musicians need pe op le who know how to w rite text ba sed on the ir metric s, or their
music .
In this c ase too , you c an see a c hain of e vents tha t, since the first a ttem pts he show ed his friends, turned into
writing a libretto tha t would a c t as the b ase for a musical c omp osition c ontest that ne ver happ ened . ButDaniele Zane ttovich, a musician involved in the projec t, enjoyed the libretto a nd wa nted to a dd music to it. So
it wa s pub lished . His mo st rec ent suc cess wa s winning the CIDIM, the Italian Music C om mittee , Kinde rszene n
for an o pe ra for children: Fab io wrote the libretto for O nc e up on a time there wa s... King Thunde r! ba sed on
Luigi Cap uana s fairy ta le, and Da niela Terranova put music to it.
In the world of music, no one is ever req uired to ha ve a university deg ree, says Fab io, b ut the fac t that I
finished my stud ies a t Boc coni ma rks me as a reliable p erson right a wa y and tha t s impo rtant. And , a few
years ag o, when we need ed to move a tab le to let the audience exit at the end of a n ope ra, I had to ask
one of the artists for help, someo ne w ho a t first had to ld me he was an inte rna tiona l singer. I told him that I hadgraduated from Boc co ni and then w e mo ved the tab le together, as equa ls.
From Bocc oni New slette r no. 93/2010
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Andrea and Barbara in Bangladesh with an IDEA
byAndrea Ce lauro
The organiza tion is c a lled IDEA O nlus and its an a ssoc iat ion
tha t p rom ote s c hild sponsorship a nd soc ia l assistanc e for
families and c om munities in the South-East Asian c ountry. And it
wa s c o-founde d by two Boc c oni employees along w ith two o f
their friends.
Inside Bocc oni s wa lls, Andrea Borghi and Barba ra Alfieri wo rk with ad vanc ed tec hnolog ies used to run the
mo st hidd en b ut mo st vital aspec ts of the university. Outside its wa lls, they a re fac ed with the wo rst pove rty in
Bangladesh. For And rea, p a rt of the Boc c oni ITServices (ASIT) tea m and Barba ra , who wo rks at SDA Boc c oni s
Informa tion Tec hnolog y Service , something tha t for many pe op le is a no rmal move from virtua l reality to the
real world o c c urs for them as rad ica lly as po ssible: since 2007 they ha ve d ed ica ted their free time to IDEA
Onlus (www.idea onlus.org), an assoc iation they c o-founded with two other friend s to c rea te a nd de velopc hild sponsorship, soc ial and he a lthca re assistanc e p rojec ts and p rojec ts p romoting e duc a tion in the South -East Asian c ountry.
IDEA Onlus is the latest step in soc ial work that has brought Andrea to Bangladesh since 1997. Tha t was the
yea r in which he sponsored a little g irl from Bangladesh throug h the non-p rofit o rganization Rishilpi
Develop me nt Projec t. I dec ided to see her in person to unde rstand w ha t its really like to live in that c ountry,
says Borghi. It was an exposure to a wo rld tha t wa s very far from his own a nd not just in terms of g eo grap hy.
You c an only fully unde rstand the d eve sta tion of a pop ulation living in a slum in the forest if you see it in
pe rson. It was a p ersona l expe rience that b eg an to c onsume him, though it didn t turn into a c onc retec om mitment right a wa y. I just started talking ab out c hild spo nsorship a t the office , more to te ll peo ple a bo ut
my experienc e tha n as a w ay o f promoting the Rishilp i mission. In the e nd , spo nsorships at Boc c oni rea c hed a
tota l of two hundred. That wa s the m ome nt in which Andrea s view of the problems in Bang ledesh started to
c hang e. In 2002 he returned to the c ountry with Barba ra, who had he m et in 97 and ma rried in the fo llowing
yea rs. After they cam e b ac k to Ita ly they d ec ided to found a b ranc h of Rishilpi in Italy, in Pinerolo. It wa s a
business that lasted four yea rs, until the co uple d ec ided to g o e ven further. We w ante d to b e a ble to do
mo re. Tha t was how IDEA Onlus wa s sta rted .
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Found ed in 2008, IDEA ca n op erate a ll ove r the w orld a nd c urrent ly has an ac tive projec ts in Mato Grosso,
Brazil and three projec ts in Banglade sh. One o f these, c arried o ut in co llab oration w ith the Banglad eshi non-
profit orga nization Banc hte Sheka and c rea ted as a c hild spo nsorship p roject for soc ial and hea lthc are
assistanc e for c hildren, has turned into an atte mp t to sa ve a n entire c omm unity. We op erate in Joga hati, a
fishing villag e w hose a c tivities were c omp letely upset w hen a sec tion of a c ana l used by the c omm unity was
sold to a p riva te p arty. The inhab itants we re allowe d to fish only for their ow n survival a nd not for sales, a
c ond ition that de vestate d the village. The w ork of Andrea, Barba ra, Ga briele a nd Ma ria (the two friends who
c o-found ed IDEA), a long w ith the loc a l non-profit orga nization , was used to b uild te n new houses for the
po orest me mb ers of the c omm unity, p eop le w ho in some c ases c urrently live under a rented outd oor
c ano py, says Andrea.
Since found ing IDEA, Andrea and Barba ra ha ve spo nsored a n entire fa mily (a wo ma n who esc ap ed from a nab usive husba nd with her two da ughte rs). He is ad a ma nt ab out the imp ortanc e of no t ab using the welfare
state (IDEAs idea is to transform the village into a c o-op that o ver time be c ome s the rea l engine of the
c om munity s reb irth ) and a bo ut the ma rk tha t experienc es like these leave on we ll-to-do Europe . These a re
soc ieties in which soc ial and c ultural differenc es do not a llow ad ults and c hild ren to ha ve relationships. These
are c om munities in which a n invalid is literally ema rginated, in the sense tha t he o r she w ill be pic ked up a nd
thrown into a trash hea p. These are plac es whe re c hildren d ream of a glass of c lean w ater. By see ing this
extreme po verty we should not simply re-evaluate wha t we do , we c an a lso m ore fully unde rstand how muc h
these situations are ofte n the result of ric h c ountries spec ulating ove r poorer co untries.
From Bocc oni New slette r no. 94/2010
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Elenas Decisions
byDavide Ripamonti
This yea r s Boc c oni Run w inner in the wom ens c a tegory, Elena
Vittone partic ipa tes in running even ts a t a na tiona l level a nd is
a stud ent in the Bac helor of Business Ad ministrat ion a nd
Ma nag em ent. She is undec ided whether she w ants to keep
running, c urrently juggling a thletic s and stud ies.
Though it dep uted only two yea rs ag o, the Bocconi Run is alread y we ll-know n fo r its high q ua lity p articipa nts.
One suc h pa rtic ipa nt is 19-year-old Elena Vittone , the winner of this yea rs wo men s c ompe tition, who is
enrolled in her first year of the Bac helor of Business Adm inistration a nd Ma nage ment. She is a memb er of
Runne r Tea m RT 99 and trained with Andrea M onti ( I sta rted in GS Chiva ssesi with p resident C laud io Clerici,
she says).
Tall, thin and a little shy, Elena ha s the typ ica l bod y type of a mid-d istanc e runner, pa rtly due to na tural giftsbut m ostly be c ause she trains ha rd a nd ma kes som e sac rific es. She has be en repa id w ith results: This yea r I
wo n the regiona l cha mp ionship in Piedm ont , in the Juniors c a teg ory of c ross-co untry running, e xplains Elena,
and I plac ed fifth in the na tiona l fina ls in Pesc ara fo r the 5-mile trac k rac e. These a re excellent results,
following he r work in 2008, whe n she w on third p lac e in the 1500 and 3000 trac k rac es in Piedmont a nd eighth
in the 3000 in the Youth c a teg ory at the Nationa l fina ls in Rieti.
These pe rformanc es didn t ha pp en by c hanc e: When I wa s younge r I played volleyb all, says Elena, who is
from Chiasso, no t fa r from Turin. Then whe n I was 14 I sta rted trac k and field , the o nly othe r spo rt othe r thanswimming tha t you c ould p lay w here Im from. It was a c omp letely new world, whe re theres no te am spirit,
which red uc es bo th disap po ints and satisfac tions. In trac k and field you re a lone, and hap piness and pa in is
muc h mo re p ersona l.
Her ap proa c h to trac k and field wa s positive from the sta rt. She q uickly tried out the various spo rts, then he r first
c oa c h a ssigned her to mid-distanc e running, be c ause I didnt have a very fast c ore spe ed , whic h is natural,
but you c an imp rove end uranc e w ith training. For som eone who is c omp etitive a nd a mb itious, training
mea ns go ing out everyday, no ma tter what kind of we athe r, even d uring the co ld w inters in her home town.
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She ma kes the effo rt voluntarily, espe c ially when she wa s rep a id w ith her first vic tories: The wins and timing
improvements ge nerally co me a t the sam e time a nd, a nd, until you c ontinue to improve you d on t feel tired
from training, and everything you have to g ive up do esnt bo ther you. When you stop winning, that s when its
time to stop .
Elena is at a crossroads right now, with her life rad ica lly c hang ed in the pa st few months afte r moving to M ilan
to attend Boc co ni. I thought a lot ab out my dec ision to c ome to Boc c oni, and my family and d ec ided that I
would ha ve b etter c areer prospe c ts afte r grad uation if I c am e he re. But I know, she c ontinues, tha t mo ving
here c hang ed my training hab its. Studying is hard w ork, and now Im in a new group, even if my trainer has
c onne c tions with Pro Pat ria Milano, one of the olde st group s in Ita lian trac k and field .
Its a g roup that ha s inc lude d a n Olympic, Europ ea n and world c ham pion like Albe rto Co va. Whateverc hoice Elena ma kes ab out her future, thoug h, the Boc c oni Run ma y have alrea dy found its ruler for the next
few yea rs.
From Bocc oni New slette r no. 96/2010
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Cuocolo: On the Web with Il Ricostituente
byDavide Ripamonti
The Boc c oni Fac ulty mem ber, who a lso w orks as a law yer
and c onsultant to loc al a nd Europ ea n organiza tions, provides
explana tions of ho w the Ita lian Co nstitution is applied in his
rec ently-launched blog . The a im is to m ake c onstitutiona l top ic s
mo re c om prehensible to rea ders.
Lorenzo Cuo c olo, 35 yea rs old, Assoc iate Professor of Com pa rative Public Law at Universit Bocc oni, holds
seve ral po sitions and pe rforms ma ny a c tivities: a lawyer in Genoa , his home tow n, and Milan, consultant for the
Genovese Port Authorities and c onsultant fo r the European Council for issues in environme nta l c onserva tion.
These a re roles in whic h my tw o p syche s eme rge , he jokes, the loc al one and the g lob al one .
But Cuo c olo is a lso interested in all forms of m ed ia, from printed ma terial and TV to the we b , the me ans ofinforma tion tha t is c onsidered the mo st po pu lar amo ng the stud ents and p rofessors he me ets with on a d ailybasis in the c lassroom : In 2007-2008 I c ollab ora ted a s an ed itorialist for the d a ily new spaper Il Sec olo XIX, then
this yea r I pa rtic ipa ted in a TV progra m on the Geno a c hannel Primo Ca na le, Universit Pop olare. On the
program I take five minutes to c omm ent on c onstitutional issues which are c onnec ted to c urrent e vents, all
aimed at a wide audience.
The issue of making ofte n d ifficult topic s c om prehe nsible to eve ryday rea ders and listene rs with terms used by
expe rts in the sec tor is very dear to Cuoc olo. It has led him to op en a b log w ith some c ollea gues, Il
Rico stituente , pub lished in Italian, which disc usses current eve nts tha t d ea l with the Constitution. The sta rtingpo int was that w e w ould like to b ring c onstitutional law to the ave rag e read ers level, for anyone who w ould
normally rea d ed itorials and po litica l pag es, but who wo uld never rea d long tec hnic al artic les that o ur leg al
profe ssiona ls write in sec tor journa ls, explains Cuoc olo. Our ob jec tive is bo th c ivic and soc ial in a c ertain
sense. Il Rico stituente ga thers c ontributions from Boc c oni fac ulty membe rs who have suppo rted the site from
the b eg inning, suc h a s Edm ond o M ostac c i and Oreste Pollicino, b ut I also ta lked w ith other peo ple a bo ut the
we bsite, suc h as Ma urizio Del Conte a nd Ma rco Ventoruzzo, who w ere very helpful and sha red it with
c olleag ues from othe r universities, providing the wide st rea c h possible. I wo uld even like to c reate a t rue
editorial panel soon.
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Articles in the Rico stituente nee d to be short, around 3,000 c ha rac ters, a dd s Cuo c olo, who a lso a c ts as the
blog s c oordinator. They a re no t ideo logica l, so the y have a po int of view a nd register that a re suitable for
the we b. The Co nstitution is ac tually a c omm on to pic of interest, and pe op le who d on t work in the sec tor
do n t realize it, so o ur objec tive is to p rovide e xplana tions abo ut this area . Since it loo ks like we re hea d ing
towa rds a p eriod of d eb ate on reforms, c ontinues Cuoc olo, I believe tha t there need s to b e a third-pa rty,
neutra l voice tha t a ims to give explana tions. This is the role o f the Rico stituente .
The main aud ienc e of the Rico stituente , how eve r, ac c ording to its c rea tor, are stud ents. They o ften observe a
c lear sep aration b etwe en w hat is lea rned in the c lassroo m a nd written in their large textboo ks and wha t
ac tually hap pe ns in rea lity. We try to b ridge the ga p o f the sep aration be twee n theory and prac tic e.
From Bocc oni New slette r no. 97/2010
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My Africa
byTom aso Erida ni
MBA stude nt Fed eric o Pippo d ec ided to c om plete his ac tion
learning projec t by do ing a n internship a t the Dr. Ambrosoli
Memoria l Hosp ital in Kalongo, Ugand a. He helped improve
hospital managem ent, imp roving his ow n skills, ma king new
friend s and e xpe rienc ing a new c ulture a long the way.
It wa s an unusual c hoice , but one that ma de a big imp ression. Many MBA stude nts follow the c rowd by d oing
an internship in financ e or consulting , but Fed eric o Pipp o, twe nty-nine yea rs old, c hose to spend the three -
month internship fo r hisMBA at the Dr. Am brosoli Mermo rial Hospital loca ted in Kalang o, in Northern Ugand a .
After abo ut four years in the field of ta x consulting, and be c oming c ertified pub lic a c c ounta nt, Fed eric o
de c ided to b eg in his Ma ster in Business Adm inistration a dve nture, which he b eg an a t SDA in Oc tob er of 2009,driven b y the de sire to e xpand his ed uc ation a nd ta ke on new p rofessional paths. When the m om ent c a me toc hoose his a ction learning project (a p eriod of 3 months during the program w hen stude nts c omp lete an
internship o r entrepreneurial, c onsultanc y or resea rc h p rojec t), Fed erico wa s offered an internship in private
eq uity. But he was c urious ab out a prop osal by SDA Dean Albe rto Grand o, who had m entioned the p ossibility
of c omp leting a field p roject at the Dr. Amb rosoli Memorial Hospital, with the ob jective of improving
administrative and manag ement proce dures for the organization and supporting local personnel in applying
these procedures.
Pao la Ga lbiati, a Resea rc her in Corporate Financ e a t Boc c oni who c ollab orated on the project alsodisc ussed this prop osal. I was curious right a wa y a nd I asked Paola if we c ould meet, says Fed erico . Five
minutes wa s eno ugh a nd I imm ed iate ly felt a strong d esire to ta ke on this expe rienc e. And the n the interview s
with the Found ation ma de me feel even more strong ly abo ut it. It wa snt an ea sy c hoice , but I felt like this wa s
an o pp ortunity I had to ta ke at tha t time that w ould never hap pe n ag ain. Valerian Fauve l, a stude nt in the
Ma ster in Corporate Financ e a t SDA also joined the p rojec t, as part of the req uired internship for the p rogram.
So in e arly June Fed eric o a nd Valerian left for Kalong o.
The hospita l, whic h is now a p riva te, non-profit orga nization , was found ed in 1957 by Fa ther Giusep pe
Amb rosoli, a surge on a nd Com bo ni missionary who d ed ica ted his life to trea ting the Ugand a po pulation. It is
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loc ate d in Kalongo , Uga nda , in the Acho li tribe te rritory, an extreme ly poor area , without m any mea ns of
c omm unica tion and lacking de velope d areas. Tod ay the hospital provide s hea lthc are a ssistanc e to around
50,000 pe op le ea ch yea r, almo st ha lf of which a re children under 5 yea rs old. It bo asts 345 bed s and 7 wa rds
(inc luding ma ternity, ped iat ric , malnut rition , TB and AIDS). In 1998, the Co mb on i Missiona ries and Fathe r
Giusep pe Amb rosolis fam ily esta blished the Dr. Amb rosoli Mem orial Hospita l Found a tion, whic h sup po rts the
hosp ital and the St. Ma rys Midw ifery Sc hoo l in Ka longo .
During their three months in the Uganda town, Federico and Valerian analyzed critical elements regarding the
hosp itals ad ministrative de pa rtme nts, whe re some a c c ounting w as still being d one m anua lly. They introd uc ed
a more mo de rn a nd effec tive a c c ounting ma nag eme nt system which uses Excel. They a lso w orked on supp ly
room ma nag eme nt b y c lea ning them out, getting rid of o bsolete m ate rials and introd uc ing an IT system to
ma nag e supp lies. Lastly, they worked on reorganizing the te c hnic al de pa rtment w hich p rovides ma intenanc eservices to the hospita l. This wa s a ll ac c om pan ied by daily training a c tivities for loca l sta ff.
This wa s an extraordina ry experienc e tha t will sta y with me foreve r. I was impressed by the p eo ple there, who
live throug h suc h diffic ult situations (Northern Uga nda has be en a fflicte d b y a long c ivil war that sta rted
around two years ag o), but the y are a lways rea dy to give you a smile, reme mb ers Fed eric o. They we re ve ry
friendly and grateful for the simple fac t that w e ha d dec ided to c ome there to help.
I also p layed o n the loc al soc c er team, the Kalongo United. And afte r the last ga me I was move d w hen my
tea mma tes ga ve me a shirt w ith my na me on it, says Fed eric o. And Ill never forget our Goo d-Bye Party
organized by the stude nts at the M idwifery Sc hool, who said go od -bye w ith songs and da nc ing in our honor.
But this expe rienc e in the hea rt of Afric a a lso e nric hed Fed eric o c onsiderably in a p rofe ssiona l sense. It
c ertainly wasnt e asy to co mmunic ate the need to implement a n effic ient business ma nag eme nt ba sed on
the a pp lic ation of c orrec t ec onom ic sustainab ility princ iples in both the med ium- and long-term to suc h a
different e nvironme nt, not o nly d istant in terms of g eog rap hy. Moreover, I had the o pp ortunity to try out and
improve seve ral aspe c ts of m y soft skills, which are no wa da ys fund am enta l professiona lly. Like knowing how
to interac t with p eo ple from a c omplete ly different c ulture, lead ership skills, ana lysis and prob lem-solving.
Lastly, c ontinues Fed eric o, be ing a ble to work knowing that you a re c ontributing to helping othe rs ispric eless in terms of p ersonal and p rofessiona l sa tisfac tion.
The M BA is now over a nd Fed eric o is looking fo rwa rd to the grad uation c eremony tha t will take plac e in
Dec emb er. In the m ea ntime, Im looking for op po rtunities in finance as long as my d esire to go ba c k to
Afric a isn t too strong. But if I do go ba c k, Ill de finitely go ba c k to Kalong o.
Fed eric o still keep s in touc h with the Found a tion to c ontinue w ha t he and Va lerian sta rted in Kalong o.
From Bocc oni New slette r no. 98/2010
8/3/2019 People 2010 Eng
40/40
Boc c oni Newsletter takes a look a t c urrent to pics in the fields of ec onom ics, mana ge ment,
law and more in order to highlight the impo rtanc e of ec onom ic resea rc h
and dissem inate Boc c onis vast store of c ultural
and aca demic knowledge . It a lso p rovides periodic upd ate son the many initiatives held at the University:
c onventions, workshop s and other me etings
institutional e vents
c ounselling a nd training at all sc holastic leve ls
exhibitions, concerts and cultural events
presenta ions and m ee tings a t the Ege a Boo kshop in via Boc c oni 8
new publica tions from UBE and Ege a
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