Penn State THONPeer-to-Peer with iModules
Objective
• Leverage student engagement and social media to further THON’s fundraising effort by allowing students to self-promote their participation in THON
• How? Peer-to-Peer fundraising pages• What is Peer-to-Peer fundraising?• 1st Iteration
What is THON?
• Largest student run philanthropy in the world• Extremely independent• Committed to Success– 31,768 iModules transaction last year– $2,312,455 total -> $694,800 through p2p pages
How Does THON Work?
• Individual fundraising• Amount raised determines chances of dancing• Competitive or not
What do We Really Want?
• Provide individual pages for orgs & dancers• Link to social media• Track giving• Control content• Run almost entirely by THON
Run Almost Entirely by THON
• Theme that carries throughout– Dancer mgmt., template design, content control
• Limit our risk– Sealed sub community
• Train THON captains as super admins• What do we have to do– Setup new designations
Communication
• Google Docs Spreadsheet– New designations setup– Also Contains:• Giving Link• Page Link• Edit Link• Content Writer Information
Workflow
• Who does what?– Designation setup– Page Creation– Content Admin Setup
Social Media
• Use already available plugin
• Custom External Links
Track Giving
• Designations– Used to credit orgs and dancers
• Appeal Codes– Used to track p2p vs. general donation
Control Content
• THON monitors all• Captains are content approvers• Orgs and dancers are content writers
Control Content
Control Content
Control Content
• Super Admins are setup through the main community
Control Content
• Content Approvers & Writers are only sub-community content admins
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