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Global federated network allows Sensize to scale to clients’ global distribution networks

Streamlined activation and management of thousands of SIMs

PelionConnectivityManagementflexibilityhelpingtocreatenewbusinessmodels

SensizedevelopsIoT-enablednodesthatarepioneeringbettervisibilityforreusablepackaging

inthesupplychain.Theconceptinvolvesaddingthelatesttrackingtechnologytohumble

pallets,crates,andcontainersthatareshippedintheirmillionsbyretailers,fast-moving

consumergoods(FMCG)andlogisticscompanies.Thesenodesfeaturethermalsensorsto

alertretailerstotemperatureexcursions,accelerometersthatrecordimpact,andtimerstolog

periodsofrefrigeration,allofwhichhelpsdepictthecurrentstateandlocation

ofaconsignment.

Opportunity

TheCambridge-basedstart-uphadalreadydevelopedaproofofconceptwithtwoofthe

UK’s largest grocery retailers and was about to win a major contract with a global courier

distributingtoUK,Italy,Austria,Germany,China,andRussia.

Sensizehadconcernsovertheirexistingconnectivityprovider’snetworkcoverageandtheir

abilitytosupportclientsresponsibleforshipping1.8millionconsignmentsgloballyeveryday.

WithoperationsintheUS,Europe,andAsia,Sensizerequiredacost-effectiveconnectivity

partnerwithglobalcoveragetoreflecttheglobaldistributionnetwork.

Thescaleoftheopportunitypresentedbythismajorcontractalsorequiredastep-change

inSensize’sprocessforonboardingandmanagingSIMs.Itsglobalscopepresentedthe

additionalhassleofdealingwithsupplementarynetworkstoguaranteecoverage

whereitwasneeded.

Pelion Connectivity Management helps Sensize deliver full supply chain visibility.

Case Study

Company snapshot

Name: SensizeIndustry: Retail and logistics Size: StartupHQ: Cambridge, UK Founded: 2016 www.sensize.net

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Solution

Arm’smanagedIoTconnectivityservice,comprisingofaccesstoover600networksglobally

meantthatSensizecouldconfidentlydeploytrackingnodesandmaintainvisibilityofa

consignmentwithouthavingtomanagevariousMobileNetworkOperatorcontractsand

monitorassociatedbills.ThisexpansivenetworkwascombinedwithPelion’smulti-network

globalroamingSIMstoofferhighavailabilityandreliabletracking.

ThePelionConnectivityManagementplatformallowedtheSensizeteam,ledbyDirector

LukeD’Arcy,tobulkactivatebatchesofthousandsofSIMsusingasinglecommand,within

minutesofreceivingthem.ThisstreamlinedapproachtoSIMactivationandongoing

managementwillproveparticularlyvaluableasthenumberoftrackedobjectsincreasesto

millionsofunitsinthecomingyears.Butthemanagementplatformwasnottheonlybenefit

thatsurprisedLukeandhisteam.Otherfeaturesincluded:

Devicesecurity

Lifecyclemanagementofdeploymentsonavastscale

Wireless connectivity

Real-timebillingdatacollection

Arm’ssupportandMbedOSactedasanextensiontotheirsmallteamandhelpedfacilitate

rapidprogressionfromprototypetoproductionphase.Lukecommented;‘Codingandtest

timewerereducedbyleveragingMbed’sreadilyavailableUbloxdrivers.Thesupportoffered

byArmequatestoman-yearsforoursmallteam,meaningwecouldbringourproofof

concepttomarketsooner.’

Where to Next?

ThecommercialrealitiesofthesupplychainmandatethatSensizeusesthemostcost-

effective,energy-efficientcellulartechnology.ThatmightbeCAT-Mforhigh-performance

trackingofU.Sconsignments,NB-IoTinpartsofEuropeandAsia,orevenlegacy2/3G.Pelion

supportsalloftheminasingleSIM.

Pelion SIM flexibility allows Sensize to switch networks to suit their requirements

Pelion’sglobalbootstrap

profileallowedus

toincorporatealive

cellular connection into

our manufacturing test

program.Everydevicewe

makeisputthroughits

pacesonalocalChinese

cellular network at our

factoryinShenzhen.

Thiswaywecanguarantee

100%reliabilityforour

devicesbeforeweship

them to customers

fordeployment.”

Luke D’Arcy- Director, Sensize

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Lukehighlightedthatwhilemostinitialenquiriescomefrommanufacturersandretailerslooking

forbettervisibilityofreusablepackaging,thesamesystemcanbeusedtomonitorproducts

carriedontrackedpallets,crates,andboxes.Thisgeneratesvaluabledataaboutthelocationand

conditionofgoods,andtheeffectivenessofpromotionalactivities,leadingtoproductinsights,

operationalefficiencies,andsmartermarketing.

‘FMCGbrandsspendmillionsonin-storeproductplacementandpromotions.Measuring

effectivenesshasalwaysbeenachallengeduetothedifficultyofgatheringdataaboutfootfalland

consumerengagement.DatafromSensizesensors,relayedbyPelion,willallowbrandstomake

smarterdecisionsabouttheirpromotionsanddeliverabetterreturnoninvestment.’

TolearnmoreaboutArmPelionConnectivityManagement,visit

www.arm.com/products/iot/pelion-iot-platform/connectivity-management

Or email us at PelionCM@arm.com