Mobile & Social - at the intersection of content, context & conversations

Peggy Anne Salz

Content & Industry Analysis

Research, Strategy, Content, Knowledge

Author & curator of mobile app books, research and insights

People are mobile

…and mobile is part of who they are

True Personal Mobility

• PERSONAL (we customize our mobile devices and regard them as an extension of our personal identity)

• PORTABLE (we have them on our person most of the time)

• PEDESTRIAN (we make them a part of our real-time life as it happens)

Personal and participatory

“I needs WE to be ME.”

Mobile: extension of ourselves

People depend on their phones to manage their lives, interact with companies and brands, conduct commerce, transfer money and even pray.

Smart (& loved!) personal assistant, life manager

Experience across all verticals & screens:We want what we want, how we want it

Amazon raises the bar - will marketers need to follow?

Bridging digital & physical worlds

http://www.mmaglobal.com/bridging-digital

Thanks!

Peggy Anne SalzFounder & Chief Analystpeggy@mobilegroove.comTwitter: @peggyanne Skype: peggy.salzMobile: +49 172 245 1028

mobilegroove.com