1
Using the
PDR Learning Continuum
to Support Work Context
Gary Wise
Chief Learning Architect MYCA Multimedia & Learning Solutions
Founder/Principal Human Performance Outfitters, LLC
(317) 437-2555
30+ years in Learning Industry
12 years @ Director and above
Training – Sales, Client Ed., HR/L&D, Mfg., & Healthcare
Learning Strategy Consultant & Performance Consultant
4-LMSs…3-Virtual Classrooms…Web 2.0 & Learning 2.0
Design of Learning Technology Road Maps
Obsessed by the concept of Learning Ecosystems
PDR/Work Context Matrix Worksheet
My Background and…
2
et
What Are We Really Selling?
3
Knowledge &
Skills Transfer
Or…
Building Capacity &
Sustaining Capability
Days of Our Lives
How many hours do you think average knowledge
workers spend in formal Learning/Training
each year?
0 – 25 hours
26 – 50
51 – 75
76 – 100
101+
FormalLearning
InformalLearning
Learning Resource Imbalance?
Knowledge Worker’s time spent in Formal Learning
Average 100 hrs/yr out of 2,080 working hours
+/- 5%
Knowledge Worker’s time NOT spent in Formal Learning
+/- 95%
Are we spending the right amount of resources … on the wrong learner context?
Source: Josh Bersin comment on “Future of Business of Learning” – July 23, 2009
If learner’s are not in training,
they must be at work… in their
WORK CONTEXT
What percentage of training budgets/resources
does your organization allocate annually to formal
Learning/Training? (Not sure?...Guess)
0 – 20 %
21 – 40%
41 – 60%
61 – 80 %
81 – 100 %
Just Throw Money
FormalLearning
InformalLearning
Knowledge Worker’s time spent in Formal Learning
Average 100 hrs/yr out of 2,080 working hours
+/- 5%
Knowledge Worker’s time NOT spent in Formal Learning
+/- 95%
Current resource
allocations up to
80% on average
goes to formal learning
If learner’s are not in training,
they must be at work… in their
WORK CONTEXT
Learning Resource Imbalance?
Are we spending the right amount of resources … on the wrong learner context?
Source: Josh Bersin comment on “Future of Business of Learning – July 23, 2009
Discovery includes…
ATTRIBUTES of
WORK CONTEXT
INFORMAL
LEARNING
Environment
LEARNING MOMENTS of NEED !!!
Plus
WORK CONTEXT
Plus
Learning Ecosystem
Expanded “Design-Think”
Discovery focus…
KNOWLEDGE & SKILL
FORMAL
LEARNING
Environment
Desired Outcome…
SUCCESSFUL
TRANSFER
Desired Outcome…
FLAWLESS
PERFORMANCE
Plus
Learning Moments of Need (5)
…confronted by every learner
Copyright Conduit TecKnowledgy 2007
5. When something goes wrong –
“break/fix”
3. Trying to remember/apply
2. Learning more of something
FORMAL LEARNING
• Classroom / Virtual ILT
• On-line Training
• Webinar / Virtual Workshop
• Blends of any or all…
1. Learning something for 1st
time
4. When things change
INFORMAL LEARNING
• Performer Support
• Job Aids (PSOs) Quick Ref. Guides
• Coaching / Mentoring Guides
• Knowledge Bases
• Best Practice Repositories
• FAQs
• Collaboration
• Communities of Practice
• Social Media – Blogs/Wikis/Messaging
• Access to SMEs – Help Desk
WO
RK
C
ON
TE
XT
& Dr. Conrad Gottfredson
Used with Permission from Bob Mosher
What percent of knowledge is retained one month
following a formal Learning/Training event?
0 – 20 %
21 – 40%
41 – 60%
61 – 80 %
81 – 100 %
You Wanna Know What ???
100%
80%
60%
40%
20%
0%
30 Min
48 Hrs.
Time after course completion 3 Weeks
58%
33%
15%
Classroom Learning Retention
Learning Retention
…critical to performance in WORK CONTEXT
Copyright Conduit TecKnowledgy 2007
Source: Research Institute of America
INFORMAL LEARNING Performer Support Impact
Used with Permission from Bob Mosher
W O
R
K
C
O
N
T
E
X
T
ECOSYSTEM Attributes
Specific to “Learning Moments of Need”
SPACE
• Physical location of learner/stakeholder(s)
• Proximity to (& within) the workflow
• Urgency related to flawless performance
• Business Risk related to flawless execution
MEDIA
• Most compelling mix of medium, mode, &
transport venue
• Work Context-friendly amount
• Readily consumable format
Influenced by SPACE
• Most effective & efficient application of
learning “systems” & business technology
• Search, accessible, connectivity, security
Influenced by SPACE & MEDIA
SYSTEMS
PREPARE (Theory - Fact - Concept ) Create Learner Readiness
Pre-requisite Assignments Intro Flow/Tools & Support Objects
Preparatory Activity
Learning Spans the Entire
ECOSYSTEM
SPACE – MEDIA – SYSTEMS
REINFORCE
(Implementation - Routinization) Shift Emphasis to Performer Support
“Just-in-Time” Learning – Job Aids, Quick Reference, Support Objects Coaching / Mentoring – Help Desk & SME Support, REALITY BYTES TM
Collaboration – Communities of Practice – Social Learning – Blogs/Wikis Harvest – Best Practice – User-Generated Content – ID Top Guns Build Knowledge – FAQs – Best Practices – Blogs/Wikis Seek Feedback – Relevance/Usability Rating & Ranking – Track Usage
PDR Learning Continuum
DEPLOY
(Hands-On Application) Transfer Knowledge & Skills
Experiential Learning – ILT & online Scenario-based Simulations - Labs Utilize Tools in Safe Environment
95%
5%
5%
SALES
Scope of Ecosystem
SERVICE
MFG
HR
MKTG
FIN
DIST
Vendors
Suppliers
Resellers
Customers
Clients
IT
Colleges
What’s your opinion of the ADDIE design model?
- Great! A solid structure to support linear design
- I’d rather have my teeth cleaned than use ADDIE
- ADDIE died in the 2000’s, maybe earlier…
- It depends, sometimes it is useful
- Who is ADDIE?
Ain’t Tellin’…
Impact to Instructional Design
A Analysis
D Design
D Develop
I Implement
E Evaluate
P R E P A R E
(Theory – Fact – Concept)
D E P L O Y
(Hands-On Application)
R E I N F O R C E
(Implementation – Routinization)
S P
A
C
E
M E
D
I A
S Y
S
T
E
M
S
…expanded DISCOVERY leads to ITERATION
. . . . . D Discovery
5%
95%
D I S
C
O
V
E
R
Y
Work Context = “New Classroom”
Space
Learner & Instructor
Hotel – Corp office
Scheduled ILT event
Low/Minimal
Systems
Laptops
Virtual Classroom VC
Broadband/Wireless
LMS ID & Password
LMS & Test Tool
Systems
Smart Phone, Laptops, & VC
LMS (pull)-EPSS (push/pull)
Broadband cellular/Wi-Fi
Network ID & password
Relevance & Feedback
Systems
MP3 capable device
Streaming server
Broadband cellular
Direct email link
Return-receipt
Space
Learner-Boss-Help Desk
Mobile – Both @ Corp ofc
During sales activity
High/Potential revenue risk
Media
Synchronous - Virtual
PowerPoint
Embedded PSOs
Process-step chunks
Media
Synch Feedback & Asynch
SnagIt/Word (PDF)
Download PSO (Mobile)
PSO-level w/ push & pull
Media
Podcast - Workflow
Audacity - Visio
Streaming archive
15-minute podcast
Space
Learner
Mobile – In their car
Between client visits
Low/Minimal
Systems
End-User Devices
Delivery Systems
Network Access
Access to Content
Utilization Tracking
Space
Stakeholders
Physical Location
Where in Workflow
Urgency & Risk
Media
Medium/Mode/Venue
Authoring Tool(s)
Re-Use/Re-Purpose
Object Granularity
L E A R N I N G C O N T I N U U M Work Context
Attributes Reinforce Prepare Deploy
Learning ECOSYSTEM Using a Learning Continuum
In your opinion, which of the following stakeholder groups:
- Are the FIRST 2 GROUPS to accept the PDR Model?
- Are the LAST 2 GROUPS to accept the PDR Model?
- Learners – Knowledge Workers
- Client Managers/Departmental Leadership
- Organizational Leadership (Senior Level)
- Training Managers/Training Leadership
- Instructional Designers & Developers
- Vendors/Contractors
You Want Me To Do WHAT???
FIRST
LAST
CHANGE - Put on your “Sales Hat”
Fortress Training Client Picnic
VS.
• Minimize Threats/Leverage Opportunities
• Sell & lead increments of CHANGE
• Start with expanded discovery
• Prepare to move outside of training comfort zone
and go downstream with informal learning
• Build performance consulting competencies,
Learn 2.0 methods & Web 2.0 technology
• Stipulate training role – “Yes, and…”
• Define tangible performance outcomes
• Emphasize performance in work context
• Sell “sustained capability”
• “Localize” alignment to their mission
• Be prepared to prove sustainability
• Get a testimonial
Living in Learning – http://gdogwise.wordpress.com/
• EPSS: When Change Overruns Competency
• Velocity of Business Changing the Training Game
• Selling Change to Training – Please! Hurry!
• Work Context is Ground Zero for Expanded Role of Training
• PDR Design Model Supports Shift to Learning Design in the
Work Context
• The Learning Continuum – Using the PDR Design Model
• Harvesting Learning’s Fruit: A Downstream Training Investment
• Work Context: The New Classroom
Related Blog Posts
TrainingMagNetwork.com
Discussion Group
Gary Wise
(317) 437-2555
Contact Options
Twitter: gdogwise
Blog: Living in Learning - http://gdogwise.wordpress.com/
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