VALUE OFFERDESIRED ASSETS

CREATED VALUE

TRANSFER ACTIVITY

PARTNERSHIPCANVAS

PARTNERSHIP INTENT

PARTNER WE

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Bart Doorneweert - valuechaingeneration.com

The Partnership Canvas is best used in joint application with theBusiness Model Canvas (www.businessmodelgeneration.com)

KEYPARTNERS

COSTSTRUCTURE

KEYACTIVITIES

VALUEPROPOSITION

CUSTOMERRELATIONSHIP

CHANNELS

CUSTOMERSEGMENTS

REVENUESTREAMS

KEYRESOURCES

KEYPARTNERS

COSTSTRUCTURE

KEYACTIVITIES

VALUEPROPOSITION

CUSTOMERRELATIONSHIP

CHANNELS

CUSTOMERSEGMENTS

REVENUESTREAMS

KEYRESOURCESHow will we collaborate to

connect and transfer valuewith our partner?

What will be the result of thevalue transfer between partners?Think of:Joint product/service, new resource, exclusive arrangements,channel collaboration, ways for customer acquisition/retention/growth

e.g. the type of assets: land, buildings, plant and machinery,fixtures and fitting, technology, infrastructure.Or intangible assets: goodwill, patents, copyrights, knowledge,reputation, scale, networks, channels, customers

e.g. collaborating teams, training,matching technology protocols,

referral managementsystems, content

creationHow does our offer complement or enhance the assetswe desire from our partner?E.g. through: performance improvement, customization, design,brand value, pricing, cost reduction, risk mitigation

What asset do we seek to leveragefrom a partner?

What leverage do we offerour partner?

(What does our partner value in us?)(What is our partner willing to offer us?)

VALUE OFFER

DESIRED ASSETS

CREATED VALUETRANSFER ACTIVITY

VALUE OFFER

DESIRED ASSETS

CREATED VALUETRANSFER ACTIVITY