CORPORATE PRESENTATION2010 - 2011
Who we are
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Parrot, a global leader in wireless devices for mobile phones, stands on the cutting edge of innovation.
The company was founded in 1994 by Henri Seydoux as part of his determination to drive the inevitable breakthrough of mobile phones into everyday life by creating high-quality, user-friendly wireless devices for easy living.
Parrot has developed the most extensive range of hands-free systems on the market for cars, including wireless multimedia products geared towards audiovisual applications. In 2008, Parrot launched a new prestige line of high-end products bearing the hallmark of renowned artists (‘Parrot by’ collection) and in 2010, the AR.Drone, the first quadricopter piloted via Wi-Fi and using augmented reality.
Parrot, headquartered in Paris, currently employs more than 550 people worldwide and generates 85% of its sales overseas.
Parrot is listed on NYSE Euronext Paris since 2006. (FR0004038263 – PARRO)More information : www.parrot.com / www.ardrone.com / www.parrotoem.com
A story of success
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1995-19981995-1998Focus on digital signal processing (DSP technology)
19941994Parrot founded by Henri Seydoux
19991999Parrot joins the Bluetooth SIGFirst car kit with voice recognition: Parrot CK28
20012001First Bluetooth hands-free car kit: Parrot CK3000 EVOLUTIONFirst OEM contract with Siemens VDO
20032003First Bluetooth® “Plug & Play” car kit: Parrot DriveBlue
20042004Creation of Parrot Inc.
20052005Creation of subsidiaries in Germany, UK, Italy, Hong-Kong
20072007Launch of MKi hands-free systems dedicated to music
22008008Launch of Parrot by collection
20102010
Launch of Parrot AR.Drone and Parrot MINIKIT Smart
20112011
Launch of Parrot ASTEROID
Launch of DIA Parrot by NoDesign
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A history of profitable growth
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Evolution of revenues(in million euros)
Evolution of net income(in million euros)
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An International company
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USADetroit
ChinaShanghaiShenzhenHong Kong
FranceParis
SpainMadrid
ItalyMilan
UKBirmingham
GermanyMunich
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Parrot today:At the heart of mobility and connectivity
Plug & Play 6% of revenuesin 2010Competitive and technological entry-level solutions
OEM 34% of revenues in 2010Best-in-classconnectivity modules
Home11% of revenues in 2010High-end multimedia explorationand vehicle for the Group’s image
Installed hands-free systems40% of revenues in 2010Leading products covering all customer segments
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OEM offering
Retail offering
Other commercial revenues9% of revenues in 2010
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R&DAdapting Android to CarKit (Asteroid Solution)
www.parrot.com
OS Adaptation
OS Adaptation
Constraints:
•Proprietary ASIC (468MHz)
•Small Screen only Landscape
•Not touchable
•Few buttons (and specific ones)
•Easy to use in automotive context
•Multiple media Source management
•Enforce Voice recognition on Android 1.5
R&D in figures
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Compatibly
databaseProprietary solutions
Noise reduction and echo
cancellation
Parrot chip
Multimediaconnectivity
Psycho acoustic digital
effect
Stable autonomous
flight
Digital signal
processing
R&D investments represent 11,9% of revenues in 2010
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OS Adaptation
Music Voice Recognition:Parrot +Gracenote
Contact Voice Recognition:Parrot +Nuance
TextToSpeech:Parrot +SVOX(Nuance)
3G Stick:Parrot + USB Modswitch + ppp
Bluetooth:Parrot (HFP/A2DP/DUN/PAN/…)
Multimedia:Parrot
OS Adaptation
Parrot Apps
AsteroidLib
Driver Parrot
SoftParrot
OS Adaptation
Parrot Apps
AsteroidLib
SoftParrot
AsteroidLib AsteroidLib
HSTIService (Java Service)
JNI
Parrot Apps Parrot Apps
Java Lib
Java Lib
Java Lib
Binder
Binder
Binder
OS Adaptation
Parrot Apps
AsteroidLib
HSTIService (Java Service)
AsteroidLib AsteroidLib
AsteroidLib Service(audio)
Binder
Parrot Apps Parrot Apps
Java Lib
Java Lib
Java Lib
Binder
Binder
Binder
AsteroidLib
Parrot AppsJava Lib
Binder
AsteroidLib Service(Connectivity)
Binder
SoftParrot
JNI
OS Adaptation – Zoom on Media
Vold:• Manage SDCard on Android•Mounted on /sdcard•No Media Scanner•No MediaProvider
Soft Parrot:•Manage USB/SD/iPod•Mount on /tmp/udev/dev/*•ParrotMediaProvider to manage different sources•Udev
Tuner:• Use proprietary interface with Native world
OS Adaptation – Zoom on Audio
OS Adaptation – Framework Diff
•DPAD optimization•Context Menu•Forward EndCall Button Timeout and Call button via broadcast•Add custom toast delay•Broadcast Screen Off intent to every broadcastReceiver•Remove Status Bar•Add specific button as mediaKey•Customize dialogs•Remove useless service at startup (boot time opt)•Remove CellLocation Feature•getDeviceID return BT ADDR•Send Broadcast intent when GPS plug/unplug•Add reason “Home” on onCloseSystemWindow broadcast•Disable home button on PRIORITY_PHONE and PHONE window
ASTEROID Demo
www.parrot.com
Parrot Devzone
www.parrot.com
Devzone
Parrot Asteroid Devzone:
• Website: http://devzone.parrot.com
• Dedicated to developers for Parrot Android products
• Guides and tutorials
• Tools
• Sample source code
• Application source code
Devzone
Why ? :
• Help partners to design well-integrated applications
• Gather a developer community
• Provide tools and source codes
• Expose Parrot specific features (and restrictions)
Devzone
All is about integration:
• A standardized UI design
• A consistent behaviour between applications behaviour
• Application optimization
Devzone
What is important:
• It seems like a phone, but it is a car radio
• Think embedded, not desktop
• Respect Android best practises (responsiveness, seamlessness,
performance)
Devzone
What ‘s next ?
• A showroom for your application
• Ready to welcome new Parrot Android based devices
• Parrot specific features API incoming
Parrot MAPS
www.parrot.com
Parrot MAPS
Google APIs Add-On :
• Provided by Google to embed Google Map view into Android
applications
• Possibility to draw on the map whatever you want
• Can be improved by adding extra features (POI search, directions, …)
Parrot MAPS
Google Web Services:
• Geocoding API
• Local Search API
• Directions API
PARROT S.A.174, quai de Jemmapes
F-75010 ParisT: +33 1 48 03 60 60
www.parrot.comThank you
PARROT S.A.174, quai de Jemmapes
F-75010 ParisT: +33 1 48 03 60 60
www.parrot.comwww.parrot.com
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