April 25, 2023
Parker HannifinNew TS-SRTD Launch
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TS-SRTD Objectives
• Allow our users to quickly and effectively sell nitrogen tire inflation to their customers.
• Distinguish us from the competition• Add value to the generator sale• Provide customer with an overview of our
tire inflation accessories• Professional appearance builds on Parker’s
reputation for quality
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TS-SRTD Box
• New, professional design
• Pizza box style• Cutouts for all items
• No shifting in transit• Arrives in new
condition• Easily accessible
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TS-SRTD Letter
• From product manager, includes contact information
• Includes contact information
• Describes each piece of information and how to use them
• VALUE: $0
Parker Hannifin Corporation Filtration and Separation Division 242 Neck Road Haverhill, MA 01835 Office 978 556 7634 Fax 978 945 0491
Dear Customer: Thank you for choosing the Parker Hannifin Tiresaver Nitrogen Inflation System. You can be confident that you have purchased equipment from the market leader, with over 10,000 successful installations worldwide. This purchase comes complete with our retail marketing kit, part number TS-SRTD, and includes the following items:
Getnitrogen.org Registration: Please fill this out and return to Parker for a
complimentary listing in the dealer locator at www.getnitrogen.org. Marketing Flyer: Outlines some strategies for setting up a successful nitrogen inflation
business. Accessories Flyer: Details our marketing and accessories capabilities to distinguish your
nitrogen inflation business from the competition. Chrome ABS Caps: There are 100 packets of (4) chrome ABS caps, and (2) hanging
kits. These should help to get your nitrogen inflation business up and running. The hanging kits are a higher quality kit designed for offering nitrogen in PDI (new cars).
Trifolds w/ Display: These are designed to answer any questions your customers may have about nitrogen and stress the value of the service.
Save Fuel Cards w/ Display: These sit on a service writer’s desk to solicit questions about how to save fuel. When customers ask, nitrogen can be offered as a solution.
Buttons: Five buttons for your personnel to wear that tout the offering of nitrogen. Carlabels: This is a roll of static cling labels to place on the windshield after nitrogen
service. Informs customer the service has been completed. Nitrogen Poster: Can be hung in office to advertise the benefits of nitrogen. Nitrogen Banner: Create customer awareness of nitrogen inflation by hanging this
banner outside your facility. If you have any questions about this kit, this equipment, or nitrogen inflation in general, or require additional information, feel free to give me a call. I can be reached at the telephone numbers above. Parker Hannifin thanks you again for your purchase, and looks forward to a successful relationship for years to come. Best Regards,
John A. Lucidi Product Sales Manager – Nitrogen Inflation Email: [email protected] Blog: http://tirenitrogen.typepad.com/tirenitrogen/ Website: www.parkertiresaver.com
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TS-SRTD Mkgflyer
• Why market nitrogen inflation?
• Describes benefits of Nitrogen in both PDI and service
• Details our kit offerings for each
• VALUE: $0
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TS-SRTD Accessories
• Standard literature• Depicts our accessory
and POP offering• May be replaced with
price list/order form in future.
• VALUE: $0
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TS-SRTD Get Nitrogen Signup
• Customer completes to be listed on www.getnitrogen.org dealer locator
• Access to end user emails• Maintenance Kits• Accessories
• VALUE: $100
Parker Hannifin Corporation Filtration and Separation Division 242 Neck Road Haverhill, MA 01835 Office 978 556 7634 Fax 978 945 0491
Dear Customer: Please complete this form for a complimentary six month listing on the dealer locator at The Get Nitrogen Institute (www.getnitrogen.org). This allows potential customers to enter their zip code and find your nitrogen inflation service.
PLEASE RETURN THIS COMPLETED FORM TO:
John Lucidi, Product Manager – Nitrogen Inflation Fax: (978) 945-0491 Email: [email protected]
NAME: ADDRESS: CITY/STATE/ZIP: CONTACT (END USER): CONTACT PHONE CONTACT EMAIL: ` Best Regards,
John A. Lucidi Product Sales Manager – Nitrogen Inflation Email: [email protected] Blog: http://tirenitrogen.typepad.com/tirenitrogen/ Website: www.parkertiresaver.com
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TS-SRTD Trifolds
• High Quality GNI trifold• Ideal for placement at
the main service desk• Value statement• ROI: $130
savings/year• 250 trifolds included
• VALUE: $40
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TS-SRTD Displaycar
• Trifold holder• Cardboard
construction• Ideal for placement at
the main service desk
• VALUE: $31
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TS-SRTD Chrome Caps
• Plastic ABS caps with chrome appearance
• High quality• 100 sticker kits (400
caps)• (2) hanging kits
• VALUE: $175
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TS-SRTD Save Fuel Cards
• GNI supplier• Includes 200 cards and
holder• Ideal for individual
service writer desks• Promotes dialogue
between service writer and customer
• VALUE: $16
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TS-SRTD Buttons
• Includes 5 buttons• Ideal for service
personnel• Promotes dialogue
between service and customer
• VALUE: $8
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TS-SRTD Banner
• 8’ long x 2’ wide• Heavy duty
construction• Advertises nitrogen
service• Includes benefits
• VALUE: $103
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TS-SRTD Postcar
• 2.5’ long x 2’ wide• Indoors• Advertises nitrogen
service• In tube to prevent
damage• Includes benefits
• VALUE: $26
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TS-SRTD Carlabel
• 250 labels• Static cling• Details front & rear tire
pressure
• VALUE: $43
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TS-SRTD Value
• GNI: $100• Trifold & Display: $71• Caps: $175• Save Fuel Cards: $16• Buttons: $8• Banner: $103• Poster: $26• Carlabels: $43
$542 Value• Included in all R models
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TS-SRTD Future
• Modified as customers needs change• What else should we be including?
• Update look of some items (button, poster, banner) to match our cutting edge equipment design
• Make requests if you have requirements not being met