Páramo Directional Clothing SystemsCase Study Presentation

The Brief: To reposition the Páramo brandfor the European and US markets

Catalogues Product Photography

Specification Sheets

Websites Swing tags

Flyers

Adverts

Competitor research

Paramo’s visual positioning chart

Competitor analysis summary charts

Competitor research

Output from competitor research

Photography should be moreaspirational, fun, dynamic and

teamwork orientated

The market looks untidy

Technical advantages of fabricsare not clear

Point-of-sale (POS) and swing tagslook complicated throughout

the market

Paramo’s visual positioning chart

Competitor analysis summary charts

Competitor research

Conclusions from research

Photography should be more aspirational, fun, dynamic and

teamwork orientated

Better briefing for paramo’sphotographer - aspirational,dynamic, fun and teamwork

orientated

Conclusions from research

Photography should be more aspirational, fun, dynamic and

teamwork orientated

Better briefing for paramo’sphotographer - aspirational,dynamic, fun and teamwork

orientated

The market looks untidy

Design of well organised brand communications

Conclusions from research

Photography should be more aspirational, fun, dynamic and

teamwork orientated

Better briefing for paramo’sphotographer - aspirational,dynamic, fun and teamwork

orientated

The market looks untidy

Design of well organised brand communications

Technical advantages of fabricsare not clear

Clarity of technical fabricillustrations for use in POS and

literature

Conclusions from research

Photography should be more aspirational, fun, dynamic and

teamwork orientated

Better briefing for paramo’sphotographer - aspirational,dynamic, fun and teamwork

orientated

The market looks untidy

Design of well organised brand communications

Technical advantages of fabricsare not clear

Clarity of technical fabricillustrations for use in POS and

literature

POS / swing tags look complicatedthroughout the market

Clear and targeted POS

Visual Application

Product Photography Swing tags

Catalogues

Fabric Diagrams

AdvertsWebsite

Flyers

“DA have provided us with an external vision, allowing our brand to develop

and grow. Their expertise in graphics and design is clearly demonstrated

throughout our communications and promotional activity. Their commitment

to our brand, philosophy and industry has resulted in greater marketing

activity and an increase in market share”

Fiona Park, Marketing Manager,

Paramo Directional Clothing Systems