___________________________________________________________________________
2008/SOM1/MAG/WKSP/007 Session: 2
Panasonic’s Environmental Approaches
Submitted by: Matsushita Electric industrial Co.
Workshop on Information Technology / Electronics Industry
Lima, Peru20 February 2008
1
20 February, 2008
Narito ShibaikeNarito ShibaikeMatsushita Electric industrial Co., Ltd.
Panasonic’s Environmental Approaches
2
Sales
Employees
Overseas49%
Japan44%
Overseas56%
Foundation 1918
Sales 9,108.2 bln. JPY
Operating Profits
459.5 bln. JPY
Employees 330,000 approx.
(As of March 2007)
Japan51%
Company Profile Company Profile
By the Founder Konosuke Matsushita,his wife and her brother
3
AVC NetworkAVC Network(41%) (41%)
ApplianceAppliance(14%)(14%)
Victor Company of Japan*Victor Company of Japan*(JVC) (7%) (JVC) (7%)
DeviceDevice(12%) (12%)
(FY2007 sales breakdown)* From August 2007 JVC was excluded from this statistics.
OthersOthers(7%) (7%)
Matsushita Electric Works Matsushita Electric Works (MEW) & PanaHome (MEW) & PanaHome
(19%) (19%)
Business AreasBusiness Areas
4
Today's Agenda
PanasonicPanasonic Group's 'eco ideas' StrategyGroup's 'eco ideas' Strategy
PracticesPractices of 'eco ideas'of 'eco ideas'
Examples of the IndustryExamples of the Industry’’s Activitiess Activities
5
Increasing Energy Consumption by HouseholdsIncreasing Energy Consumption by Households
Breakdown of power consumption by households
(Japan)
Changes in energy consumption in Japan
0
50
100
150
200
250
1965 1970 1980 1985 1990 1995 2000 20051975
(1973 indexed as 100)
Households
Industrial sector
Total
Source: Outline of power supply and demand during 2004 published by the Agency for Natural Resources and Energy
Source: METI/EDMC General Energy Statistics, EDMC Estimate
Indi
ces
Air conditioners
25.2%
Refrigerators16.1%
LightingEquipment
16.1%
TVs9.9%
Electric carpets4.3%
Hygiene toilet seat 3.9%
Others20.2%Clothes dryers
2.8%
Dish washer/dryers 1.6%
6
KoreaKorea
JapanJapan
ChinaChina
Hong KongHong Kong
EUEU
U.S.U.S.
BrazilBrazil
IndiaIndia
EnergyEnergy--saving Performance Label saving Performance Label ExpandedExpandedaround the World (around the World (typical examples) typical examples)
AustraliaAustralia
CanadaCanada
7
Accelerate Accelerate Environmental Sustainability ManagementEnvironmental Sustainability Management
Steady Growth Steady Growth with with
ProfitabilityProfitability
Deconstruction and Creation
Matsushita Matsushita in 2007in 2007
Matsushita Matsushita in 2009in 2009
Global ExcellenceGlobal ExcellenceBecoming a Challenger to Becoming a Challenger to Achieve Global ExcellenceAchieve Global Excellence
GlobalGlobal ProgressProgressGlobalGlobal ProfitProfitGlobalGlobal PanasonicPanasonic
GP3 PlanGP3 Plan Reduce environmental Reduce environmental impact in all business impact in all business
activitiesactivities• Rapidly implement measures to prevent global warming.
• Globally promote environmental sustainability management.
Key issuesKey issues
8
Reduce COReduce CO22 Emission in Production Activities Emission in Production Activities
FY2010 Target
Reduce total emission while increasing production
FY2009 Target under the "GP3 Plan"
Achieving the level for FY2000 (approx. 3.6 million tons)
Reduce global CO2 emission by 300,000 tons in three years
(FY'06: 3.98 million tons FY‘09: 3.68 million tons)
9
COCO22 Emission Serve as Key Management IndicatorsEmission Serve as Key Management Indicators
Environmental performance system
Report monthly global CO2 emission figures to management
Manufacturing business units
グローバル294拠
点
294294 sites sites around around
the worldthe world
Environmental performance data
Head OfficeCOCO22
emissionemission
with 23 with 23 itemsitems
Submit data via the Web
Feedback of analysis results
Monthly reporting of “Statement of Environmental Performance”Various data analyses, etc.
Key management Key management indicatorsindicators
SalesOperating profitInventoryCCM
COCO22emissionemission+
10
- Pursue energy-efficient product development
- Promote the use of environmentally-conscious materials and product recycling
- Reduce CO2 emission by improving productivity
- Enhance resource conservation and waste reduction
- Expand ecology with the international community
- Strengthen activities across national borders
Three Key InitiativesThree Key Initiatives
'eco ideas' 'eco ideas' for Productsfor Products
'eco ideas' for 'eco ideas' for ManufacturingManufacturing
'eco ideas' 'eco ideas' for Everybody, for Everybody,
EverywhereEverywhereLiving in harmony Living in harmony
with society and the worldwith society and the world
11
Thorough Pursuit of Thorough Pursuit of EnergyEnergy--efficient Productsefficient ProductsIncrease the number of products featuring the No.1 energyIncrease the number of products featuring the No.1 energy--efficient efficient performance and phase out low energyperformance and phase out low energy--efficient productsefficient products
FY2007 FY2009
No. 1 16%
High-ranked 36%
Low-ranked 13%
Mid-ranked 35%
No. 1 30%
High-ranked40%
Mid-ranked 30%
100%100%
Fade outFade out
DoubleDouble
Numerical target setting example based on the "Energy Conservation Performance Catalog by the Energy Conservation Center, Japan"
Dis
trib
utio
n of
ene
rgy-
effic
ient
mod
els
'eco ideas' 'eco ideas' for Productsfor Products
12
ProductProductplanningplanning
DesignDesign
ProcureProcure--mentment
ManufacManufac--turingturing
LogisticsLogistics
SalesSales
ServiceService
RecyclingRecycling
Manufacturing Manufacturing ProcessProcess
Reduce COReduce CO22 emissionemissionby Improving Productivityby Improving Productivity
IT innovationsIT innovations
e-Work
Green logisticsGreen logistics
Modal shifts
EnergyEnergy--conserving conserving equipmentequipment
Electronic component mounting machines
RecyclingRecycling
3R design
Inventoryreduction
Qualityimprovement
Factory integration
Energy conservation
at offices
'eco ideas'eco ideas‘‘ forforManufacturingManufacturing
13
Reduce COReduce CO22 emission to FY2emission to FY2000000 LevelLevel
350
--120,000120,000tonstons
--300,000300,000tonstons
'06
300
400
0 '05'04 ‘09
368
'03
410 400 398404
'07 '08
388 378360
'10'00
361
To FY'00level
GP3 PlanGP3 Plan
Reduce global CO2 emission to 3,680,000 tons in FY2009- 294 manufacturing sites -
CO
2em
issi
on (1
0,00
0 t-C
O2)
FY
'eco ideas'eco ideas‘‘ forforManufacturingManufacturing
14
Love the Earth Love the Earth Citizens' CampaignCitizens' Campaign
(LE Campaign)(LE Campaign)
Global promotion
ExpandExpand EcoEco--conscious Activities conscious Activities with the Collective Wisdom with the Collective Wisdom
From communities to the worldFrom communities to the world
Establishment of factories Establishment of factories that achieve living in harmony that achieve living in harmony
with local communitieswith local communities
'eco ideas' Factory
Acceleration of Acceleration of environmental environmental
contributions in Chinacontributions in China
China Eco Project
'eco ideas'eco ideas‘‘for Everybodyfor Everybody
15
商商 品品
省エネ認証商品の投入
モノづくりモノづくり 社会貢献社会貢献
黄海エ コリーシ ョ゙ン支援(9/ 7公表)
WWFコー ホ レ゚ー トサ ホ ゚ー ターロゴ環境ラベル
100%貼付100%貼付 100%取得100%取得
清潔生産審査
工場の環境公的認証の取得
アジア初アジア初
商商 品品
省エネ認証商品の投入
モノづくりモノづくり 社会貢献社会貢献
黄海エ コリーシ ョ゙ン支援(9/ 7公表)
WWFコー ホ レ゚ー トサ ホ ゚ー ターロゴ環境ラベル
100%貼付100%貼付 100%取得100%取得
清潔生産審査
工場の環境公的認証の取得
アジア初アジア初
Harmonious Coexistence Harmonious Coexistence with Local Communities and Societywith Local Communities and Society
Become a No.1 company contributing to Become a No.1 company contributing to the environment in Chinathe environment in China
Eco-Challenge designed to select energy-efficient products
China Eco Project (published on Sep. 26)
Corporate-wide promotion of purchasing energy-efficient products
LE activities
Household Eco-account Book
Reduce the use of plastic shopping bags by using Eco Bags
Environmental volunteers
ProductsProducts ManufacturingManufacturing SocialSocialcontributionscontributions
Environment labels
Clean production audit
WWF Corporate Supporter Logo
Release certified energy-efficient products
Acquire public certification of factory environment
Yellow Sea Eco-region Support Project
(published on Sep. 7)Asia'sfirst
100%acquisition
100%labeling
'eco ideas'eco ideas‘‘for Everybodyfor Everybody
16
Panasonic 'eco ideas' DeclarationPanasonic 'eco ideas' Declaration
Panasonic will Lead the Way Panasonic will Lead the Way for the World with 'eco ideas'for the World with 'eco ideas'
-松下グループの3つのお約束-- Panasonic's 3 Pledges -
1. We will produce energy-efficient products.
2. We will reduce CO2 emission across all our manufacturing sites.
3. We will encourage the spread of environmental activities throughout the world.
Publicly announced on October 5, 2007Publicly announced on October 5, 2007
Enhance energyEnhance energy--conserving performanceconserving performance
Spread energySpread energy--conserving conserving productsproducts
Reduce CO2 emission to Reduce CO2 emission to FY2000 levelFY2000 level
Incorporate into the core Incorporate into the core management systemmanagement system
Globally expand Globally expand the LE activitiesthe LE activities
Promote the China Eco Promote the China Eco ProjectProject
17
Practices of 'eco ideas'
18
Spiral-shaped
New quadruple coil (industry's first)
Pa-look Ball Premier
Bulb-shaped fluorescent lamp
Power consumption -70%Water consumption -89 L
High-speed energy-saving heat-pump drying system
New stainless drum
NA-VR2200Tilted drum washer/dryer
* Compared with our 3-year-old similar model
Power consumption -80%Product life x10
* Compared with our silica bulbs
Innovative Products withInnovative Products withOriginal EnergyOriginal Energy--efficient Technologiesefficient Technologies
19
System LSISystem LSI
"UniPhier" "PEAKS"
VIERA
Applications
Reduced power consumption to 1/3 of the FY'00 model with miniaturization
technologies.
Digital camcorders
DVD recorders, mobile phones, etc.DVD recorders, mobile phones, etc.
Conserving Energy by Conserving Energy by Developing Semiconductor TechnologiesDeveloping Semiconductor Technologies
Semiconductors for switching power supply
"IPD"
Reduced standby power consumption to 1/6 (0.07 W) with intermittent oscillation control.
Power supply adapters
Mobile phones, electronic devices, etc.Mobile phones, electronic devices, etc.
Intercoms
Applications
20
Conserving Energy by Conserving Energy by Developing Motors and Heat Insulation Materials Developing Motors and Heat Insulation Materials
Vacuum insulation panelsVacuum insulation panelsMotorsMotors
"DC brushless motors"
Reduced power consumption to 1/2 with high space-factor wire winding.
Washing machines
"MINAS"
Industrial robots
Home appliances, automotive electronics, Home appliances, automotive electronics, information equipment, FA, etc. information equipment, FA, etc.
"U-Vacua"
Electric thermo pots
Automatic vending machines, heat Automatic vending machines, heat insulation in bathrooms, insulated trucksinsulation in bathrooms, insulated trucks
Applications
Insulation performance increased to x10that of urethane insulation materials by using porous core and vacuum
insulation materials.
Refrigerators
Applications
21
EnergyEnergy Generation System for the 21st CenturyGeneration System for the 21st CenturyHousehold Fuel Cell CoHousehold Fuel Cell Co--generation Systemgeneration System
The household fuel cell cogeneration system realizes an overall efficiency of 74%, providing electricity and heat.
The conventional power generation system only provides electricity, and its overall efficiency is 35%.
Hello, New Household Energy Source!
22
Energy management
電灯線ECHONET e-Learning
ETC Teleconferencing
Reducing CO2 Emissions with ICTReducing CO2 Emissions with ICT
Examples of CO2 emissions reduction with information & communication technology (ICT)
23
China material test centreChina material test centreChina material test centreChemical substances management system for products
Chemical substances management system for products
Eliminate specific hazardous substances* from all products on a global basis from July, 2006 (RoHS Directive as in Europe)
Started on April 1, 2003 in Xiamen
Matsushita Group
Database
Database
Head Office
Divisions
Use for environmentally-conscious design
Entry on website
Survey and request
via e-mail
NonNon--use of Specific Hazardous Substancesuse of Specific Hazardous Substances
* Substances : Lead, mercury, cadmium, hexavalent chromium & specified brominated flame retardants(PBB, PBDE)
Suppliers
24
Comply with the REACH RegulationComply with the REACH Regulation
2007.4- 2008.4- 2009.4- 2010.4- 2011.4-
REACHRegulation
Action 1
Action 2
RoHS compliance REACH compliance
Content Ban any inclusion Check for any inclusion (by Jun. 2011)
Applicable substances Six Approx. 1,000 (a large number of substances
are covered)
Checks Analyzable Analyses are difficult
Spreading of the
regulationsEU, China, Japan, etc.(Will ensure compliance around the world)
Currently limited to EU Member States
Disclosure of applicable substances
Checking for inclusion Preparation forregistrationPreparation
Effectuation (Jun) Reporting
deadline (Jun)
Action 1: Register raw materials used in EU factories to the authorities
Action 2: Check for the inclusion of the applicable substances in products marketed in EU Member States
Preparation Pre-registration
Pre-registration Registration
Registration
25
Modular type
Manufacturing technology innovations
Increased the number of PDP panels produced from a single substrate
Finer semiconductor processing on larger diameter wafers
One panel Six panels
Energy Energy savingsaving
Line width: 130 nm(Diameter: 203 mm)
COCO22:: --80%/chip 80%/chip
Energy Energy savingsaving COCO22:: --50%/PDP50%/PDP
Introduction of energy-conserving production equipment
Molding machines
Energy Energy savingsaving
SpaceSpacesavingsaving
Hydraulic type Motorized type
COCO22:: --50%/unit50%/unit
COCO22:: --60%/unit60%/unit
Electronic component mounting machines
Rotary type Modular type
Energy Energy savingsaving
SpaceSpacesavingsaving
Line width: 45 nm(Diameter: 300 mm)
MoldingMolding
Reducing COReducing CO22 Emissions by Emissions by Increasing Productivity in ManufacturingIncreasing Productivity in Manufacturing
26
Site integration
SpaceSpacesavingsaving
MikuniMikuni NaraNara
KusatsuKusatsu
FujisawaFujisawa KofuKofu
SpaceSpacesavingsaving
"eco-idea" Factory Biwako
TransportationTransportationvolume reducedvolume reduced
Four factories and one shipping site
Reduce the number of sites to three
Shipping siteShipping site
FactoryFactory FactoryFactoryShipping siteShipping site
Factory integration (PanaHome's main factory)
Site integration (Matsushita Home Appliances Group)
Integration into Integration into Kusatsu SiteKusatsu Site
Green logistics
Tokyo
Shanghai
Tokyo
TransportationTransportationdistances reduceddistances reduced
Direct transportation near to the market
Modal shifts (railroad transportation)
ShanghaiOsaka
Direct Direct transportationtransportation
COCO22: : --50%50%
COCO22: : --80%80%
Reducing COReducing CO22 Emissions by Emissions by Increasing Productivity in Entire ProcessIncreasing Productivity in Entire Process
COCO22: : --15%15%
COCO22: : --20%20%
27
Recycling of Home Appliances in JapanRecycling of Home Appliances in Japan
Matsushita Eco Technology Centre Co., Ltd. (METEC)Matsushita Eco Technology Centre Co., Ltd. (METEC)
Operated from 1 April, 2001. ・Number of recycled products:
710,000 units/year (2004)・Number of visitors:
42,978 (As of Sep. ’05)
28
Coexistence with the region
Base for technical development
Coexistence with environment
From product to product
Features ofFeatures of METECMETEC
Each product has an individual recycling line
Environmental Protection Association
Open to All
Establishment of recycling institute
29
Examples of the Industry’s Activities
30
■ IEA (International Energy Agency)- Indicator Workshop (25-26 Oct. 2007, Paris)⇒ Recommendations to G8 on energy efficiency
Recent International Discussions Recent International Discussions on Energy Efficiencyon Energy Efficiency
■ APP (Asia Pacific Partnership on Clean Development and Climate)
- 4th BATF Meeting (15-16 Nov. 2007, Washington)- 2nd Workshop on Market Transformation
(31 Jan.-1 Feb. 2008, Tokyo)⇒ Policies analysis for “Good practices handbook”
■ ISO (International Organization for Standardization)- TC207/SC5 TG Meeting (5 Dec. 2007, Gothenburg)⇒ Proposal for eco-efficiency standard
31
Participation and Lead in APP Participation and Lead in APP as Japanese Industry as Japanese Industry
Seven countries are collaborating in eight taskforces.
Appliances Project 1 Harmonization of test procedures
L: Korea, CL: Japan and U.S. Project 2 Alignment of national standby
power approaches L: Australia, CL: Korea
Project 3 Market transformation L: Japan, CL: China
Buildings and Appliances (common)Project 8 Financing and Contracting (4 projects)
L and CL: U.S and Australia
Buildings and Appliances Task Force
32
The Information Explosion & Increase in The Information Explosion & Increase in Power ConsumptionPower Consumption
TVPC
Server
Network Equipment
Estimated Amount of Data Circulating within the Internet (2006-2025)
2006 2010 2015 2020 2025
(times)
637 Gbps
Prop
ortio
nal in
creas
e in d
ata tr
affic
121 Tbps
0
20
40
60
80
100
120
140
160
180
200
×190
Estimated Power Consumption
0
50
100
150
200
250
2006 2025 2050
[Billion kWh]
× 5
× 12
By the year 2025, the amount of data on internet will be about 200 times, and the power consumption of IT will be 5 times of 2006.
33
Reduction in Environmental Load byReduction in Environmental Load byEffective Use of ITEffective Use of IT
Improvement of production and
distribution efficiency
Improvement of energy use
efficiency
Production activitiesProduction activities
Distribution and transportationDistribution and transportation
Utilization (business)Utilization (business)
Utilization (home)Utilization (home)
- Production management system
- Energy consumption management
- Precise SCM- CAD/CAM design
- Production management system
- Energy consumption management
- Precise SCM- CAD/CAM design
- Distribution and delivery management system
- Online dealing- ITS and car navigation- Music distribution and
software distribution
- Distribution and delivery management system
- Online dealing- ITS and car navigation- Music distribution and
software distribution
- Energy management (BEMS)- IT promotion at offices (ERP,
etc.)- E-commerce- Telework and video
conferencing
- Energy management (BEMS)- IT promotion at offices (ERP,
etc.)- E-commerce- Telework and video
conferencing
- Use of energy-saving domestic electrical appliances
- Distribution of music and software
- Energy management (HEMS)
- Use of energy-saving domestic electrical appliances
- Distribution of music and software
- Energy management (HEMS)
Effective use of IT greatly helps reduce society’s environmental burden
Reduction of need to transport people
and materials
34
(Opportunities for enhancing the partnership between IT and electronics-related industries (manufacturers, users, and business organizations), research organizations, universities, and the government)
Government initiatives
Collaboration of industry, academia, and government
International leadership
Education and promotion of environmental management and IT managementVisualization of environmental contributions of IT to society
“Green IT International Symposium”
Collaboration with overseas organizations
Examination of how to create opportunities for enhancing the collaboration of industry, academia, and government
Green IT Promotion Council
Breakthroughs by innovative technologies• Promotion of the “Green IT Project”• Development of energy-saving technologies
(Collaboration with the -World Semiconductor Council (WSC) and overseas forums (such as the Green Grid and Climate Savers, etc.))
Development of the Green IT InitiativeDevelopment of the Green IT Initiative
35
Evaluation of Environmental Contributions of Evaluation of Environmental Contributions of ITIT--related Corporationsrelated Corporations
Raw materials
Distribution
Manufacture(products)
Disposal
Manufacture(parts)
Recycling
Use
Design
Business (in every industry in Japan and abroad) and
infrastructure
Home (consumers in Japan and abroad)
Virgin materials
To other industries
Presence of very environmentally conscious
consumers in Japan
“Energy saving for IT” and “Energy saving through IT”International efforts beyond the scope of domestic measuresEnergy saving in not just the manufacturing fields but throughout the entire supply chain
Green IT
Contributions to overseas and other industries
36
Thank you very much!Thank you very much!
The Panasonic Group proposes The Panasonic Group proposes oneone--stepstep--ahead eco ideas ahead eco ideas
in every activity.in every activity.
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