INTEGRATING DIGITALPaid > Owned > Earned
3 TYPE OFINTEGRATEDDIGITAL MEDIA
1. PAID MEDIA 2. OWNED MEDIA 3. EARNED MEDIA
The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.
INNOVATIVE COMMUNICATIONS
YOUR MEDIA STRATEGY
INTEGRATING
TYPESMEDIA
CONTROLLED COMMUNICATIONS. FROM WEBSITES TO MICROSITE, SOCIAL MEDIA TO BLOGS, OWNED MEDIA ARE PLATFORMS FOR PROVIDING CONTENT. THESE ARE PLATFORMS TO DRIVE TRAFFIC TO. THE GOAL OF THE MICROSITE IS CONVERTING INTEREST INTO CUSTOMERS.
WHAT IS OWNED MEDIA? WHY USE OWNED MEDIA? WHAT IS THE GOAL OF OWNED MEDIA?
PINPOINT TARGETING. PAID MEDIA HAS CHANGED FROM IMPRESSION BASED TO CONVERSION BASED. DIGITAL ADVERTISING CAN BE HIGHLY TARGETED. OUR MEDIA BUY STRATEGY WILL PUT ADVERTISEMENTS IN FRONT OF USERS AT SPECIFIC ORGANIZATIONS AND THOSE WHO HAVE VISITED THE MICROSITE.
WHAT IS PAID MEDIA? IS PAID MEDIA EFFECTIVE? WHO WILL OUR MEDIA BUY TARGET?
EMPOWERING THE CROWD. FROM SHARING POSTS ON LINKEDIN TO EMAILING A WHITE PAPER BEING A THOUGHT LEADER IN AN INDUSTRY HAS ADVANTAGES. CASE STUDIES AND BLOGS ARE SHARED AMONG COLLEAGUES. BUILDING ENGAGING CONTENT THAT IS HIGHLY SHARABLE IS THE KEY.
WHAT IS EARNED MEDIA? HOW DOES THIS HELP OUR EFFORTS? WHAT IS THE KEY TO SUCCESS?
ADVERTISINGPAY PER CLICKDISPLAY ADSRETARGETINGPAID INFLUENCERSPAID CONTENT PROMOTIONSOCIAL MEDIA ADS
SHARINGMENTIONS
SHARESREPOSTSREVIEWS
WEB PROPERTIESWEBSITE
MOBILE SITEBLOG SITE
SOCIAL MEDIA CHANNELS
Leverage owned, earned, and paid media for a comprehensive marketing strategy
Gain more exposure to web properties with SEO and PPC
Propel sharing & engagement with paid promotion
SEO & brand contentdrive earned media
(sharing) & traffic
CONCLUSION
Our goal is to create an integrated communication strategy that combines paid, owned and earned media that will deliver tangible results for your organization.
STRATEGY BEFORE DESIGN.
LIONANDPANDA.COM
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